Category: E-commerce

Did you know that 69% of online shoppers abandon their shopping carts before completing a purchase? Most e-Commerce businesses understand the time, energy, and resources that go into building a solid online store and driving traffic to their websites. However, all of this effort is wasted if buyers aren’t completing their purchases. In this article, we will review the top four most common checkout conversion killers, and what you can do to improve them to boost revenue.

1. Long Signup Forms

There’s nothing more irritating than filling out super-long forms with complicated fields before making a purchase. Customers want to be able to find the product they are looking for and purchase it as quickly as possible. Therefore, keeping forms short and sweet is the best way to ensure customers complete their purchases. Form fields should ONLY include the information you absolutely need. Another tip is to design your forms with dropdown menus, optional fields, and clearly-labeled fields to make them as easy as possible to fill out.

2. Overly-Complicated Checkout Process

The majority of customers who abandon the checkout process are frustrated with completing long forms or navigating through multiple screens or pages. Your checkout process should involve one to two pages—max. Making your checkout process as easy as possible is a tried and true way to boost conversions. Additionally, avoid prompting customers to buy additional products with pop-ups. These often interrupt the checkout process and end up doing more harm than good.

3. Extra Costs Or Hidden Fees

How many times have you tried to purchase a product online, only to abandon your purchase due to the surprise of “convenience fees”, “processing fees”, or exorbitant shipping costs and fees when you reach checkout? This is exactly what drives customers away. Showing all costs upfront right on the product page will not only ensure a better customer experience, but you increase the likelihood that the customer will complete their transactions.

4. Secure Checkout

Never underestimate the importance of security today. If you don’t have a secure checkout process, then it’s time to invest in SSL, a security technology, which encrypts personal transaction details. If you do have a secure checkout process, then be sure to let your customers know by displaying an SSL certificate and/or payment provider logos (such as Visa, MasterCard, Apple Pay, or Paypal). Simply mentioning a secure checkout process will earn your customers’ trust and loyalty to make a purchase from your online store.

Audit And Automate Your E-commerce Business

Finally, if you are unsure of how well your checkout process is laid out or how it is performing, then it’s time to perform an audit. Look at where customers are coming from—whether it be from ads or inbound content—and walk through the process from ad to product find to checkout, noting the process along the way. How many steps are there in the process? Are the forms easy to fill out? Are all the costs and fees clearly transparent? Then, identify which steps you can remove from the process and make adjustments accordingly. Finally, if you want to streamline the online advertising process at the top of the buyer funnel, use AdScale to help automate the process and optimize ad spend for boosting conversions and maximizing ROI.

Even in a day and age when we rely on instant messaging and text to communicate, proper language use has become more casual. Abbreviations, acronyms, purposeful misspellings, memes, emojis, and GIFs have all become socially-acceptable communication methods.  Regardless of popular belief, there are scenarios when those communication methods are appropriate, and when they are not. In fact, short-form or casual writing can cost an e-commerce business sales. In this article, we will point out the most common copywriting mistakes to be on the lookout for. 

1. Grammatical Errors And Typos

Take a minute and put yourself in your customers’ shoes. If you were browsing your Facebook newsfeed and you see a post or ad appears that is riddled with typos, misspellings, and obvious grammatical errors, what are your first thoughts about that company? These errors are closely tied to credibility.  First impressions are key. So, before publishing ads or content on social media, email, or your website, give your content good proof. If writing isn’t your strong suit, then consider hiring a qualified and experienced writer or have a team member proof your work before hitting “publish” to avoid embarrassing errors.

2. Lack Of Empathy

One characteristic of high-quality copywriting is empathy. Good writers know who their audiences are, their pain points and challenges, and understand how to write content that addresses those challenges.  A lack of empathy in your copywriting can come across as rude or overly-salesy.  The key is to really understand who your audience is, what makes them tick, and address their problems and challenges through the art of writing.

3. Missing The Hook

Similar to the point above, many businesses write copy but often miss the opportunity to punch the point. Are you trying to grab your audience’s attention to promote a product, service, or make a sale? The best way to do this is to ensure your call to action is as clear as possible. Be direct in your ad copy in exactly what you want the reader to do. 

4. Focusing On The Negative — Not The Positive

It is proven that readers and customers enjoy reading copy or content that has “life” or a personality. After all, reading content should be an enjoyable experience. No one likes to read content that is negative or written by a “Debbie Downer”. For example, when addressing customers’ challenges and pain points, be empathetic to them, but then don’t forget to turn the negative points into positives. 

5. Poor Format And Structure

Because technology is more available and accessible than ever today, our attention spans have decreased dramatically. As a result, your ad copy or longer-form content should be easy to read, digestible, and scannable. Writing one giant block of text, or using long paragraphs will deter readers from reading or reacting to your content. When writing content, consider the platform. Most ad platforms have character limits, which will reduce content that is too wordy. All in all, your ad copy and content should be short, punchy, and to the point.

6. Misunderstanding Your Audience

This is one of the biggest mistakes—and perhaps the most important—with copywriting. Successful copywriting is written in a way that appeals to the audience’s persona. For example, if your e-commerce business sells perfume, makeup, or handmade soap, then a large portion of your target audience is likely women between the ages of 20 and 50. This is a fairly broad audience, however, using an AI-powered advertising platform, such as AdScale can help you pinpoint exactly who is buying your products. With this data, you can write better copy that appeals and “speaks” to your particular audience. This will immediately lead to more conversions and sales.

Clean Up Your Copywriting To Boost Sales

All in all, the quality of your copywriting is more important than you might think. By cleaning up your ad copy, email content, blog and website content, and so on, you will boost your credibility, attract target audiences, and also increase sales.

It’s no secret that the world of e-commerce has exploded in the last decade. In fact, a decade ago, e-commerce sales accounted for approximately 5 percent of total sales. Today, e-commerce accounts for 16 percent of sales in the United States alone. However, this doesn’t mean that every e-commerce business is guaranteed success. A solid sales and marketing strategy is still necessary to ensure long-term growth. If you are trying to grow and scale your e-commerce business, the first place to start is by analyzing your current conversion funnel. In this article, you will learn some tips on how to find and fix leaks in your conversion funnels to maximize sales.

1. Dive Deep Into Data

Before you begin overhauling your website design and content, take a look at your data. By reviewing Google Analytics or your e-commerce platform data, you may be able to easily discover leaks in your conversion funnel. Some leaks might be a quick fix, whereas others might require more in-depth analysis.

2. Start At The Top

The top of the funnel should focus on creating awareness of your business, brand, and products. Visitors who enter the top of your funnel are learning about your business for the first time and are likely curious about what you have to offer as well as your pricing. Unfortunately, many e-commerce businesses lack sufficient content that appeals to potential buyers at this stage. Many also make the common mistake of not targeting the right audience at this stage.

3. Look At Your Call To Actions (CTAs)

In addition to ensuring that your content is targeting the right audience at the right stage, be sure to also review your call to actions (CTAs) throughout your website. Look at your CTA copy. Is it the best fit for your product? If you aren’t sure, you can always A/B test your CTA copy, button design, and branding. These might seem like small, trivial factors, but they can actually make a giant impact on whether or not a buyer clicks and converts.

4. Analyze Your Performance

Once you have spent some time looking at the data, the top of your conversion funnel, and even your content and CTAs, you will likely have a better understanding of which funnels and tactics are working and which aren’t. Having the right tools on hand will help you to easily identify and fix conversion funnel leaks. AdScale is an AI-powered advertising platform designed specifically for e-commerce businesses. AdScale allows you to visualize your advertising performance across multiple channels and all in one dashboard.

Follow The Path To Success

A typical yet simplified example of a conversion path might look something like this: Product category page > individual product page > add to cart > checkout
However, every e-commerce business’s conversion path might look a little different. Therefore, it’s important to carefully review and analyze each path to purchase to identify and fix any leaks in your conversion funnels. By leveraging the right tools, you not only save time and money by figuring out where the leaks are, but you can also identify underutilized opportunities for maximizing conversions.

Owning and operating an e-commerce business during uncertain times is no easy feat. Even though the majority of e-commerce businesses have seen a significant increase in sales within the last 30 days, this doesn’t mean that they should only focus on sales as a means of measuring performance or ROI.

1. Reduce Product Returns

Perhaps the most fundamental rule of e-commerce is to keep products in customers’ hands. Whilst this means focusing on reducing product returns, it doesn’t mean ditching your return policy altogether as this will hurt customer relationships. By aligning the right products with the right customers and managing customers’ expectations about those products, you can reduce the number of returns. 

2. Reduce Inventory Costs

 As an established e-commerce business, you already know that your product inventory costs you money. Some products are likely to be more profitable than others. The key is to identify the products that are less profitable and consider removing them from your online store altogether.

3. Market To Returning Customers

 It’s a fact that it is more cost-effective to market to existing customers than to new customers. In fact, the average order purchased from a return customer is 30 percent higher than that of new customers. Not only does marketing to existing customers reduce costs, but it also increases the overall customer lifetime value (LTV). 

4. Automate Your E-commerce Business

If you have yet to explore the world of automation, then now just might be the time. Although many businesses love the idea of streamlining processes and operations, most aren’t sure of how to approach automation.
The first place to start is to identify any tedious, repetitive tasks. Then you can use automated tools to perform those tasks automatically, which reduces the amount of time spent performing these tasks manually. Not only does this cut costs, but it also helps grow and scale your business.

5. Spend Marketing Budgets Wisely

Most e-commerce businesses lack sufficient or accurate data to confidently calculate marketing return on investment (ROI). By using a robust AI-powered advertising tool, marketers and business owners can see which marketing channels are outperforming others and generating the most leads and sales, and adjust their marketing budgets accordingly. 

6. Leverage The Right Tools

E-commerce businesses are likely to already have a number of tools set up to help them manage sales, inventory, and fulfill orders. AdScale is an AI-powered advertising tool that allows e-commerce businesses to optimize and maximize ad spend across various channels, such as social media and Google Analytics. This strategy provides both granular details as well as high-level insights, allowing businesses to see what’s working and cut costs on what isn’t.

How AdScale Helps E-commerce Businesses Cut Costs

It’s more important than ever for e-commerce businesses to monitor ROI and keep costs as low as possible to maximize efficiency, ensure greater returns, and produce healthier margins. If cutting costs is one of your goals for 2020, then AdScale can help you get there. 

The coronavirus pandemic has impacted nearly every business in some way. Brick-and-mortar retail stores are struggling to remain open to serve their communities while also keeping shelves stocked with food and goods. As a result, e-commerce businesses have seen a significant spike in sales and the number of online buyers, fulfilling the cliche that when life gives you lemons, make a lemonade! So now it’s more important than ever for e-commerce businesses to measure performance. In this article, we will outline three primary Key Performance Indicators (KPIs) that e-commerce businesses should be tracking to monitor performance and thrive in these uncertain times.

1. Average Order Value (AOV)

The AOV is an essential KPI for e-commerce businesses because it allows them to monitor specific merchandise performance related to customer orders. When customers increase the number of items or products in their carts, this contributes to the overall AOV.

Why Is AOV Important?

AOV provides e-commerce businesses and decision-makers with insights into specific customer buyer patterns, advertising spend habits, and even product-related performance and pricing. For example, AdScale helps e-Commerce stores to create carousel ads with products that are frequently bought together, based on their store order history. This alone helps to increase the average AOV.

2. Return Customer Rate

This metric measures the ratio of buyers who complete an initial purchase and those who return for a second or third purchase.

Why Is The Return Customer Rate Important?

Monitoring the return customer rate allows an e-commerce business to see the overall customer retention level. In fact, the average order purchased from a return customer is 30 percent higher than that of new customers. Furthermore, the acquisition cost is much lower than acquiring new customers, which increases overall customer lifetime value (LTV).  AdScale can increase the return customer rate for your website by retargeting past customers and creating dedicated sales offers for returning customers.

3. Repeat Customer Order Frequency

This metric measures the frequency and likelihood a customer will return to make another purchase. The goal is to reduce the purchase frequency of the returning customer.

Why Is The Repeat Customer Order Frequency Important?

As we mentioned in the point above, studies have shown that it is more cost-effective for e-commerce businesses to market to repeat customers than first-time visitors. AdScale allows e-commerce businesses to create dedicated sales offers for returning customers. This level of dedicated advertising directed to existing customers tells them when certain products are in high demand or are running low on stock, which encourages them to make another purchase.

How AdScale Helped Braxley Bands

After its initial launch in 2017, Braxley Bands quickly outgrew its current processes and couldn’t invest the time and resources to manage its advertising efforts efficiently. Braxley Bands turned to AdScale to help automate its advertising efforts. Braxley Bands also used the above three primary KPIs to measure the overall performance of its online store. As a result, Braxley Bands was able to overcome the challenges brought on by the coronavirus pandemic while also boosting their ROAS  to 685%! For e-commerce businesses that are struggling to keep up with the increased demand of online shoppers, or just stay on track during the global crisis, AdScale just might be the solution for you.

It’s no secret that the global outbreak of the Coronavirus has impacted nearly every business in some way, shape or form. Understandably, as a result, many businesses are fearful of the future. However, it is times like these that test our ability to look at crises positively. With brick and mortar businesses forced to close, business owners, from personal trainers to real estate agents, are scrambling to transport their offerings online.
For many physical businesses, the transformation to 100% online is a huge change. It involves a complete overhaul of their business processes and offers, on the fly. However, e-commerce store owners are perfectly positioned to turn the current worldwide crisis into a huge opportunity for their business. In this article, we will highlight how the Coronavirus outbreak can positively impact e-commerce businesses and you can how to turn a crisis into an opportunity to grow and scale.

Focus On Innovation

E-commerce businesses have seen a significant increase in online sales due to the pandemic. Home-based alternatives such as a home gym or office equipment, for example, are experiencing a huge surge in sales.
What’s more, this isn’t likely to slow down anytime soon — even long after the outbreak dissipates. It’s highly likely people and businesses will continue to opt for the cheaper and easier home versions of their usual activities.
With increased sales, there’s no better time for e-commerce businesses to implement a new solution for scaling advertising. AdScale allows e-commerce companies to take advertising to another level. AdScale is easy to set up, install, and integrate with your current e-commerce framework or platform for complete cross-channel analytics.

Scale Revenue Streams

Because most brick-and-mortar retail stores were forced to shut their doors for an indefinite amount of time, many consumers are turning to e-commerce for their regular purchases, such as food, clothing, and personal care needs more than ever. As a result, the current climate and circumstances are forcing e-commerce businesses to quickly transform, scale, and grow.

Optimize Your Advertising Efforts

While we are all focused on the impact of the pandemic and staying informed on local and federal updates, it can be all too easy to overlook the fundamentals of running and optimizing your online business.
Now more than ever, many businesses are often surprised to discover how much they can optimize their ad spend and boost marketing ROI by implementing an AI-powered advertising solution.
For example, e-commerce businesses can use AdScale to optimize their advertising efforts, optimize ads across various networks and platforms, including Google Ads and Facebook ads, and maximize ad budgets. Not only will their advertising efforts become more effective, but they will also save them time and money.

Preparing For The Future

Businesses are certainly facing uncertain times, and many questions the potential long-term impacts the global “shut down” will have on their businesses.
However, with the right tools, e-commerce owners can turn the crisis into a positive opportunity for future growth and success.
AdScale provides solutions to help streamline campaigns, optimize ad budgets, and integrate an AI-powered advertising platform with your e-commerce framework, such as Shopify.

At its core, successful e-commerce is built on several key elements, such as determining a set audience, an attractive web design, and a solid framework. As a well-established e-commerce business, you have likely already accomplished these things to get your business to where it is today. However, to take your e-commerce business to the next level, you need to not only ensure that your paid advertising strategy is working, but that your cost per click (CPC) is as low as possible. In this article, we will provide some tips on how e-commerce businesses can lower their CPC on Facebook.

What Is Cost Per Click (CPC)?

Cost per click advertising, or CPC, is the amount you pay for each click on your ads. Ads can be set up on various platforms, including Google Adwords, Bing, Facebook, Twitter, or LinkedIn. Your CPC rate is determined by several factors, such as maximum bid, quality score, and the average bid amount by your competition for a particular keyword. It’s important to monitor your CPC as this can indicate your total ad spend, which can add up quickly if you aren’t careful. If your CPC is too high, then it may be difficult to achieve marketing ROI. The ultimate goal for e-commerce businesses is to keep their advertising CPC as low as possible to maximize ROI while also seeing an increase in sales.

How To Lower Your Advertising CPC On Facebook

Through ongoing optimization, you can successfully improve and develop your CPC strategy on Facebook. Here are some tips on how to lower your CPC:

1. Create Multiple Versions Of Your Ads

Creating different versions of your ads, including design and ad copy, allows you to A/B test and see which ads resonate well with your audience and perform best. Then, you can optimize all your Facebook ads with a similar look, feel, and copy to fully maximize your ad budget.

2. Find The Best Ad Placement

In addition to ad design and copy, placement is also important. Another great practice to lower your CPC on Facebook is to see which placements perform best. For example, this could include placing ads on Facebook Messenger versus on the sidebar or in users’ news feeds. Again, discovering which placement works best for your audience will allow you to further optimize your Facebook ads and lower your CPC.

3. Optimize Your Bidding Strategy

When setting up your Facebook ads, you have two bidding options: lowest cost and target cost. Lowest cost bidding allows you to generate impressions and clicks for the lowest cost. Although this might seem like an attractive method, it doesn’t mean that it will be effective. In fact, this method can actually increase your CPC without providing you with any real results. On the other hand, target cost will likely require a larger budget, but you can maintain a consistent CPC over time. Selecting this method along with finding the best placements will help keep your CPC as low as possible.

4. Automate Your CPC Advertising

Sounds like too much hard work? Let us do it for you. By leveraging an AI advertising platform, like AdScale, you can automate many of the points described above. AdScale is an AI advertising platform that is designed with algorithms that allow you to create multiple versions of ads, optimize ad placement, and control ad spend, saving you time, money, and also removing the guesswork. Finally, you can set up—and automate—a successful ad campaign on Facebook without breaking the bank. By following the tips above and leveraging an AI advertising platform, lowering your CPC is easier than ever.

If you were to ask certain e-commerce businesses what their Cost Per Acquisition (CPA) rate is, they likely won’t have a clue. However, it is a key metric that is crucial to the survival of any successful e-commerce business. In this article, we will briefly explain what CPA is and how to reduce it to improve your bottom line.

What Is Cost Per Acquisition?

In e-commerce, the CPA measures the cost to acquire a sale or a desired conversion. This is calculated by the formula: Total Ad Cost / Total Number of Conversions = Cost Per Acquisition
Obviously the lower the CPA rate, the better. So, what do you do if your CPA rate is higher or larger than what you’d like, or that you budgeted for? We will discuss some simple ways to reduce your CPA. To give a real-life example, if you spend $1000 on your Google Adwords campaigns and you generate 10 sales or conversions, then your CPA is $100.

How to Reduce Cost Per Acquisition?

1. Fix Any Technical Issues On Your Store Or Website

Do your lead flows and funnels work properly or are there broken forms, links, or checkout pages?
First and foremost, spend time auditing, testing, and reviewing your website, and fixing any technical issues that could be preventing leads from contacting you.
By streamlining your funnel processes and ensuring that they work, you will make it easier and faster for customers to purchase from you and decrease bounce rates, which will also drastically reduce your CPA rate.

2. Optimize Your Landing Page For Conversions

Take a look at your landing pages and pay particular attention to the amount of content, the number of form fields, and even the color of the call-to-action buttons. The goal of your landing page is conversions. Therefore, optimize your landing page to make it as quick and easy as possible for visitors to convert.

Try reducing the amount of content on the page to just highlight the benefits of your deal or offer. You can also reduce the number of form fields to only ask for the information you absolutely need rather than requesting everything under the sun, including the name of their third-grade teacher.

3. Reduce Checkout Abandonment Rates

As a successful e-commerce business, you likely know the average number of sales your business generates per day, per week, or even per month. However, do you know how many visitors select products, add them to their carts, and then never complete the checkout?

Understanding this metric is key to reducing “abandoned cart” rates. You can build a lead nurturing campaign that offers a promotion or freebie to those visitors who abandon their carts. This will not only reduce your CPA but will also drive more conversions and sales.

4. Optimize Your Ads And Campaigns

If you aren’t careful, online advertising can quickly eat up the marketing budget of any e-commerce business. However, optimizing ads and campaigns can easily reduce your CPA rate.

The most cost-effective way to do this is by leveraging the right tools and resources. For example, AdScale is a tool that uses machine learning to automatically optimize ads and campaigns for better results and higher ROI.

Measure And Reduce Your CPA With AI

If you are worried that measuring and calculating your CPA rate will cost you more in the long run, think again. By leveraging the right resources and tools, such as AdScale and AI, most of the work is already done for you.

It’s no secret that the e-commerce landscape continues to grow. In fact, e-commerce sales accounted for approximately 11 percent of all sales during the third quarter of 2019. Starting your e-commerce business is only half the battle; scaling it is quite another. Your e-commerce business will only grow as much as you are willing to scale. In this article, we will provide five things you must do to scale your e-commerce business.

How To Scale Your E-commerce Business

1. Design And Implement A Top-Notch Customer Service Strategy

Today’s customers are looking for personalized experiences. Therefore, e-commerce businesses should design and implement a customer service strategy that delivers the experience that customers are looking for and which also gives you a competitive edge. A customer service strategy will not only ensure that every customer is satisfied and in turn generate more sales, but it will also allow you to scale.

2. Establish The Right KPI

You can’t scale your e-commerce business if you don’t have a baseline of data. After all, how will you know what growth looks like? How will you measure performance? It’s important to have solid data to ensure that your e-commerce business is growing and scaling according to your goals. Establishing the right KPIs will allow you to have a real-time understanding of how your e-commerce business is performing and which sales and marketing channels are yielding the best results, attracting the right customers, and generating the most sales.

3. Focus On Fulfillment

A common mistake that many e-commerce businesses make is forgetting about fulfillment. However, the fulfillment process can either make or break your e-commerce business, especially if you are fulfilling the orders yourself. So, if you are sitting at your kitchen table packing and shipping your own orders, now is the time to streamline your fulfillment operations.

The good news is that there are several fulfillment options available today, such as Amazon Fulfillment. A fulfillment service does all the work—from packing to shipping, and printing shipping labels—the minute a customer places an order. A fulfillment service is definitely a must-have if you plan on scaling your e-commerce business.

4. Automate Paid Ads With Artificial Intelligence (AI)

It can take hours to create ads, set up the campaigns, select the right target audience criteria, and monitor results, which is hardly a scalable process. Automating the process of building and setting up your paid advertising campaigns can save you a ton of time and resources. You can also take this one step further by integrating an automation tool into your e-commerce system or framework. For example, AdScale is a fully automated advertising platform designed for Shopify. It automatically advertises your e-commerce business across multiple digital and social media channels, including Google Ads and Facebook. It also uses machine learning algorithms to analyze store data and combine it with industry benchmark data.

5. Optimize And Maximize Ad Budgets

Even the most successful e-commerce businesses have strict marketing budgets. Therefore, it’s important to pinpoint and focus on the most effective paid advertising channels.  Using the right systems and tools can help automate these processes and also determine which advertising channels are yielding the best results and return for your e-commerce business.

AdScale is an automated tool that uses an advanced AI engine to create and optimize your paid advertising campaigns and maximize performance, so you aren’t wasting your hard-earned marketing dollars on campaigns and channels that aren’t yielding results.

Scaling Your E-commerce Business In 2020

Depending on your growth stage and the type of e-commerce business you own or operate, there might be other must-do items on your list. However, these are five important things that typically apply to any e-commerce business in some way, shape, or form.

E-commerce has completely transformed the world of retail. The e-commerce revolution has empowered and fueled many new startup businesses and has also provided brick-and-mortar retailers with an alternate sales channel.
As we look into the future, e-commerce isn’t slowing down anytime soon. In fact, at the end of 2019, the total value of e-commerce retail sales exceeded $3.4 trillion. Although generating sales might not be a problem, relevancy and scalability are two key areas that e-commerce businesses should focus on in 2020 and beyond.
In this article, we will discuss the top e-commerce trends for 2020 and how businesses can leverage these trends to grow and scale.

5 E-commerce Trends in 2020

1. Augmented Reality (AR) And Virtual Reality (VR)

One advantage that brick-and-mortar retailers continue to have over e-commerce businesses is providing the customer with a tactile experience with products.
The ability to see, touch, and sample products before making a purchasing decision should not be underestimated. In order to overcome this issue, e-commerce businesses are leveraging AR and VR technologies, which allow online shoppers to see, sample, and even try on products virtually.
For example, Amazon and Ikea use AR and VR technology that allows online shoppers to see how furniture will look in their homes. Warby Parker uses similar technology that allows customers to virtually try on different frames and styles of glasses.

2. Social Media Shopping

This likely won’t be a surprise, but 55 percent of online shoppers have purchased a product directly through brands’ social media posts and content.

There are many platforms available today that make it easy to integrate your e-commerce site with your social media channels, such as Facebook and Instagram. Similar to Google Shopping, this not only helps to optimize and scale your sales process, but it is another way to get your products in front of the right shoppers at the right time.

3. Google Shopping

If you are looking for ways to optimize your sales process, boost conversions, and improve your SEO, then integrate your e-commerce platform with Google Shopping. Studies show that Google Shopping boosts conversions by up to 17 percent.

With Google Shopping, you can create product listing ads (PLAs) that automatically show up in SERP results when a potential customer or buyer searches for a product that your business sells. This makes it easier for your business to get more of your products in front of your potential customers and buyers.

4. Personalized Products

One key e-commerce trend is personalization. Today’s buyers are looking for customized and personalized products and experiences.
As a result, e-commerce businesses are now leveraging tools and technologies to deliver interactive content to customers, such as polls, surveys, and quizzes. This not only provides the customer with an interactive, personalized experience, but it also delivers a truly customized product that suits customers’ needs, wants, and preferences.
e-commerce businesses deliver this level of personalization and also scale with the help of tools and technologies that are designed with AI capabilities and functionalities, which brings us to our next point…

5. Artificial Intelligence (AI)

AI has become a huge game-changer for the world of e-commerce. More and more e-commerce platforms available today are designed with AI-powered capabilities and functionalities.

For example, many AI tools and applications are used to analyze buyer behavior patterns and data as well as create and deliver a personalized experience for customers. By automating and optimizing sales and delivery processes, e-commerce businesses are in a better position to further scale and grow.
If you’re running any kind of paid advertising campaign (Google, Facebook, or Instagram), AdScale harnesses the power of AI technology by creating and optimizing your adverts and campaigns. The result? An average ROI of 10 times the average.

The Keys To E-commerce Growth In 2020

All in all, e-commerce businesses can generate all the sales they want, but if they don’t have the necessary processes and technologies in place to grow and scale, then it will become difficult to keep up with market changes. By automating and streamlining the sales processes as much as possible, e-commerce businesses will find it easier to keep their products in front of customers and also scale in today’s highly competitive and fast-paced e-commerce market.