AdScale, Inc. (“AdScale”, “we”, “us”) provides an AI-driven advertising platform for online stores. This policy explains how we collect, use and disclose personal information about three groups of people:
Merchants: businesses that use AdScale, and the people who use AdScale accounts on their behalf.
Visitors: people who visit our websites, apps and marketing pages.
Shoppers: people who buy from online stores that are connected to AdScale.
Our role. For Merchant and Visitor information, we decide how the information is used and are responsible for it as a “business” or “controller”.
When we process Shopper information to run a Merchant’s own advertising, we act as that Merchant’s “service provider” or “processor” under our agreement with the Merchant. In that case the Merchant’s own privacy policy governs the use, and Shoppers should contact the Merchant with requests.
Where a Merchant has authorized it, we also use Shopper information for the AdScale Audience Network described in Section 4. For that use we act as an independent business, and this policy applies to Shoppers directly. 

From Merchants
Account details: name, business email, phone number, company name, role, login credentials.
Store and advertising account details: store URL, platform, product catalog, connected Google, Meta and other ad accounts, campaign settings and results.
Billing details: plan, invoices and payment status. Card payments are handled by our payment processor; we do not store full card numbers.
Communications and usage: support messages, calls, chats with ourAI agents, and how the AdScale app is used.
From Visitors
Device and usage data: IP address, browser, device type, pages viewed, referring site and approximate location from the IP address.
Cookies and similar technologies, including Google Tag Manager and analytics and advertising tags. See Section 6 for choices.
Anything a Visitor submits in a form, such as a demo request or newsletter sign-up. About Shoppers, from connected stores
When a Merchant connects a store (for example on Shopify, WooCommerce, BigCommerce, Wix, Magento, PrestaShop or OpenCart), we receive, through the platform’s authorized interfaces:
Identifiers: name, email address, phone number and postal address. We store email addresses and phone numbers encrypted.
Order information: order ID, date, products bought, prices, discounts, shipping and billing country, region and city, and device type.
Marketing preferences: opt-in status as recorded by the store.
We do not ask Merchants for Shoppers’ payment card details, government ID numbers or health information, and ourAcceptable Use Policy forbids sending them to us. 

To provide our services: create, run and optimize Merchants’ campaigns, build targeting and exclusion audiences for a Merchant’s own ads, measure results and give recommendations.
To run the AdScale Audience Network: build audience segments from authorized Shopper purchase data, as described in Section 4.
To improve our services: analyze performance and develop features, including training ourAI agents on aggregated or de-identified data.
To communicate: send service messages, support replies and, where allowed, marketing about AdScale.
For security and compliance: prevent fraud and abuse, enforce our terms and meet legal obligations.
Aggregated and de-identified data: create statistics, such as benchmarks by category, that do not identify any person. We keep such data de-identified and do not try to re identify it.

Advertising platforms, on a Merchant’s behalf: Google, Meta, Microsoft, TikTok and other channels a Merchant connects. We send them campaign data and, where the Merchant uses it, customer lists for the Merchant’s own ads. Each platform’s own policy governs its use. 

Data partners: for the AdScale Audience Network only, as described in Section 4. Service providers: hosting, data storage, analytics, payment processing, customer support and AI model providers that work for us under contracts limiting their use of the data. 

The Merchant: Merchants can see their own store and campaign data in AdScale. Legal and safety: when the law requires it, or to protect the rights, property or safety ofAdScale, our users or others. 

Business transfers: to a buyer, investor or successor in a merger, acquisition, financing or sale of assets, under terms that keep this policy’s protections. 

With consent: in any other case where the person, or the Merchant for its own data, asks or agrees. 

Do Not Sell or Share My Personal Information: use the form at adscale.com/do-not sell, or email [email protected] with the email address or phone number you used at checkout. You do not need an account. We act on the request within 15 business days and pass it to our data partners. 

Global Privacy Control: if your browser sends a Global Privacy Control signal, we treat it as an opt-out of sale and sharing for that browser and, where we can link it to you, for your identifiers. 

Industry opt-outs: you can also opt out of interest-based ads from participating companies through the Network Advertising Initiative and the Digital Advertising Alliance. 

Cookies: you can manage cookies through the Cookie Settings link in the footer of adscale.com and through your browser. 

Marketing emails from AdScale: use the unsubscribe link in any email. 

Opting out does not stop a store from showing you its own ads. Use the store’s own privacy choices for that. 

Residents of California and of other states with comprehensive privacy laws, such as Virginia, Colorado, Connecticut, Texas and Oregon, have these rights, subject to exceptions in each law: 

Know and access: what personal information we hold about you and how we use and disclose it. 

Delete and correct your personal information. 

Portability: a copy in a usable format. 

Opt out of the sale of personal information, sharing for cross-context behavioral advertising, and targeted advertising (Section 6). 

Appeal a decision on your request, where your state provides it, by replying to our decision email. 

We do not use sensitive personal information to infer characteristics about you, and we do not treat you differently for using these rights. 

How to make a request: use the form at adscale.com/privacy-request or email [email protected]. We verify a request by matching the email or phone you give us with our records and, for access or deletion, by confirming a code we send to it. An authorized agent may act for you with your signed permission. 

California notice: what we collected in the last 12 months

We keep each category for the periods in Section 9.

Data broker registration: Where state law requires it, AdScale registers as a data broker. 

EEA, UK and Switzerland. We process Merchant and Visitor information to perform our contract with Merchants, for our legitimate interests in running and improving AdScale, and with consent where the law requires it, for example for non-essential cookies. You can ask to access, correct, delete, restrict or port your information, object to processing, and complain to your local data protection authority. Shopper information from these countries is used only to serve the Merchant it came from and is never part of the AdScale Audience Network. 

Israel. We handle personal information in line with the Israeli Privacy Protection Law, 5741- 1981, and its regulations. You can ask to review and correct information about you by contacting us. 

International transfers. AdScale is based in Israel and uses service providers in the United States and other countries. Where we transfer EEA or UK data, we rely on adequacy decisions (the EU recognizes Israel as adequate) or Standard Contractual Clauses. 

Sensitive data. We do not seek sensitive information. If a store sends it to us, we exclude it from segments and do not use it to infer anything about a person. 

Children. AdScale is not directed to children. We do not knowingly collect information from children under 13, or under 16 in the EEA and UK, and we never build segments about minors. If you believe we hold such information, contact us and we will delete it. 

Retention 

Shopper data used to serve a Merchant: kept while the Merchant uses AdScale, and deleted within 30 days after the Merchant cancels or removes the AdScale app. Shopper data in the AdScale Audience Network: kept only while the Merchant’s authorization is in force and the purchase is within the window in Section 4. It is removed as described there. 

Merchant account and billing data: kept for the life of the account and then for up to 7 years where tax, accounting or legal duties require it. 

Visitor data: analytics data kept for up to 26 months. 

Security. We protect information with encryption in transit and at rest, encrypted storage of Shopper emails and phone numbers, access controls, logging and vendor reviews. No system is completely secure, and we will notify affected people and authorities of a breach as the law requires. 

Changes. We will post any update here with a new “Last updated” date. For material changes, such as a new use of Shopper information, we will notify Merchants in advance by email or in the app. 

Contact 

AdScale, Inc. · [email protected] · Opt-out form: adscale.com/do-not-sell ·

Privacy requests: adscale.com/privacy-request