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Customer segments: Taking advertising to the next level
73 Dates For Your 2023 eCommerce Marketing Calendar
Last year, U.S. holiday sales reached $270 billion compared to $257 billion in 2021. The festive mood turns every fifth visitor to your website into a customer. Everything you have
The Future of PPC: Trends and Predictions
As an experienced ecommerce owner or manager, you know that the world of PPC advertising is constantly evolving. To stay ahead of the curve, it’s important to stay up-to-date on
How to Leverage Your E-Commerce Marketing Strategy
E-Commerce has grown to become a multi-billion dollar industry. Every day, we witness more and more brick-and-mortar stores shutting down and e-commerce stores taking their place. More people shift towards
How First-Party Data Advertising Can Triple Your Sales
Introduction A study by Boston Consulting Group, one of the largest consulting companies in the world, found that brands that thoroughly implemented First-Party Data in advertising and marketing processes increased
How AI Makes Your Ecommerce Ad More Effective
Introduction It’s no secret that ecommerce marketing is complex. In order to properly scale your business while maintaining a good return, it’s essential to get the most out of your
Customer segments: Taking advertising to the next level
In today’s marketing and advertising world, it’s becoming increasingly difficult to target the right people with the right content. Using pixels and cookies, especially after the recent IOS changes, to
Shopify SMS Marketing: Check Out the 21 Best Apps!
Shopify SMS marketing is one of the most direct and effective ways for brands to reach their target audiences. This is partially thanks to how closely consumers have started to
Powerful Push Notifications Every eCommerce Site Should Use
Creating an attractive and functional eCommerce site is just the tip of the iceberg. After filling the database with products and services, you have invested a lot of effort in
9 Best Social Media Dashboard Tools Reviewed
Social media dashboard tools are what you need to monitor any kind of campaign or progress for, well, you guessed it, social media. Trusted social media marketing agency can confirm
A Comprehensive Guide to Payment Options for Growing Businesses
High customer expectations have led to many developments in the industry and even tougher competition. Whether you’re a small, medium, or large business, there is tremendous pressure to stay on
20 Ways to Optimize Your E-commerce Conversions Fast
Increase E-commerce Conversions Ecommerce marketers and business owners develop and launch complex, multi-pronged marketing strategies just to bring potential customers to their websites. Unfortunately, the work doesn’t end there. It
E-commerce Analytics Software 2022: Top 20
In general, e-commerce analytics is the process of collecting information from all of the sources that influence your business. It can encompass a wide range of customer lifecycle KPIs, including
E-commerce Marketing Calendar For 2022
Any eCommerce business field, retail or wholesale, should synchronize its marketing campaigns with official or traditional holidays to cope with the demand of its customers and boost sales. An eCommerce
E-commerce Outsourcing: The Definitive Guide
Outsourcing is the process of engaging a third party to execute services or generate commodities that would otherwise be conducted in-house by the company’s workers and personnel. Primarily, the main
Shopify Tips For 2022 To Level Up E-commerce Revenue
For your business to be fully optimized and, consequently, provide a high conversion rate, the development cycle must be taken very seriously, and everything must be considered down to the
20 Best Marketing Analytics Tools In 2022
When it comes to marketing, there’s no room for guesswork. Every eCommerce merchant needs marketing analytics tools that keep track of website visits, product reviews, conversions, paid marketing campaigns, and
Top 15 Price Monitoring Tools For E-Commerce In 2022
E-commerce price monitoring software is a technology that allows merchants and businesses to keep track of competitive price changes. It allows you to get up-to-date information on your rivals’ input
Creating the Best Customer Journey: Omnichannel Commerce is the Answer
The success of retail businesses has always depended on their connection with their customers and how they interpret customer behavior. Each step of the customer journey must engage the target
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