Should I Upgrade To Shopify Plus?

Changes mean constant updates and innovations. The history of commercial relations knows many modifications and improvements. Today, we live in a new age of worldwide e-commerce business scaling.

According to the market research, retail e-commerce operations have become more popular due to various beneficial factors:

  • easy and flexible approach to order and receive products;
  • effective time management for customers;
  • higher purchase and delivery indicators for business entities;
  • no delays and minimum risks for business restrictions.

E-commerce is a high-level and software-supported business running form that allows us to discover new perspectives for purchase optimization and permanent innovations. However, a pioneer business entity eager to scale their supplies for new markets within the national or international borders should realize the advantages of the e-commerce scaling platforms available from the IT service providers.

The first item on the to-do list should be a clear decision about integrating the ready-made e-commerce optimization products or creating the individual analog. The generation of the specialized platform is an excellent solution.

So, the business only needs to choose which platform is truly reliable. The popular Google search result which presents the highly processed scaling platform is Shopify or Shopify Plus; however, the global information-managing company does not explain the aspects about the Shopify Plus migration for the small or middle business entities specialized in retail e-commerce sales.

Shopify vs Shopify Plus: What To Integrate?

Shopify vs Shopify Plus What to Integrate

The US statistics highlight the constant growth of online sales due to the pandemic isolation factors. The indicative rate of sales could reach the indicator of approximately 24% of the total retail sales by 2025. E-commerce is our present and probable future, which occupies many commercial relations and transforms them from offline into an online environment.

You might be wondering what Shopify is. The logical solution is to take care of your online store beforehand and find a platform capable of developing a large e-commerce business. Many e-commerce giants frequently recommend Shopify. This flexible and market-centric platform is developed to build the multi-functional e-commerce approach, which combines all the steps for a profitable online retail business operation.

The Canadian IT product aimed at boosting internet sales and optimizing the data processing is a well-developed software that is a core element to launch a website store and make it permanently profitable. The Shopify interface and UX design pattern are simple and do not include complicated items or functions. Its main benefit is a clear offer of various ready-made solutions for starting users who want to have a high-performing Internet store.

The Shopify benefits include:

  • Quick setup without difficulties. You do not spend extra time on the website development, and the logical structure allows you to exploit the required options for marketing optimization.
  • User-oriented technical component. The particular software bonuses, SSL certificates, and high-speed hosting are available for the client after the Shopify setup.
  • Safety and reliability. This criterion is essential for your customers due to the extensive datastore system committed to keeping personal information, including credit card or contact details. Shopify guarantees a safe storage option to minimize cyber-attacks, virus impact, or unstable traffic indicators.
  • 24/7 qualitative support. Any client complaint, question, or proposition has quick feedback from the Shopify team. The virtual consultant is ready to address any technical issue asked in chat at any time.
  • Many additional options. The e-commerce business operators can use different UX patterns and adapt them according to their tastes and preferences. All themes are free and accessible to any mobile application.
  • SEO and marketing instruments. The searching horizons are unlimited when you use Shopify and its branch – Shopify Plus. The business user has constant access to comprehensive analytical outcomes to analyze the target audience.

To find an answer to the question  “what should entrepreneurs choose, either a standard version of Shopify or a more professional Shopify Plus platform?” we may refer to the platform’s specifications on the official website. The standard version of Shopify offers several plans:

  1. Basic Shopify. This product will help the starting online sellers to get acquainted with e-commerce fundamentals. It provides your online store with all the necessary functions. You can easily operate your orders, deliveries, and other actions; however, your reporting solutions will be limited. As such, you are restricted from seeing your business analytical metrics.
  2. Shopify. The plan “Shopify”  is designed for medium-sized enterprises which have some experience in online commercial deals. This software solution is universal because it could satisfy the needs of both e-commerce startups and experienced entrepreneurs.
  3. Advanced Shopify. Shopify Advanced is less advantageous for large-in-size online enterprises. Its shipping, payment, order, and marketing features will apparently satisfy the needs of small or medium businesses because their functional parameters are not enough to handle several data processing channels. At the same time, the appropriate monthly fee rate will be almost equal to Shopify Plus.

Even though Shopify offers the advanced version of its software platform, for the biggest e-commerce players it may not be enough. Shopify Plus is offered as an alternative for Advanced Shopify, which is designed exclusively for big merchants with additional features that may come useful while planning the business scaling. More precisely, Shopify Plus is a platform designed to make large e-commerce merchants more productive and optimize their critical sales-related processes (data processing, marketing tools, management measures, post-purchase service, etc). Also, you would receive the opportunities to operate several e-commerce entities, including wholesale and retail stores. All available options are open and cost a certain interest of the monthly sales volume.

To understand all the pros and cons of Shopify Plus and clarify any doubt about the need to upgrade Shopify products for your online store, it is highly recommended to read all the information available on the official website and plan features. Nevertheless, if you have some questions, no matter whether you have chosen Shopify Advanced or Shopify Plus, conceptual software related to Shopify produces options guaranteeing the reliable and safe use of Shopify Plus and Shopify Advanced, 24/7 user support could solve any issue that arises.

Shopify Plus Migration Process

Shopify Plus Migration Process

As you might have guessed, Shopify Plus is the level-up solution developed by the Shopify team to diversify the qualities of the previous one. To be more detailed, Shopify Plus qualifies the following aspects:

  • Valuable online marketing product for large corporations. A brilliant example is Kylie Cosmetics – one of the most famous clients of the Shopify platform. It helps to scale the significant market share and focus on the various target groups.
  • E-commerce business individual developments. Shopify Plus tries to meet each client’s requirements. To this end, their team designs and implements the particular online retail solution.
  • Different cases – multi-functional options. Shopify Plus is a tool for online merchants that offers software-based and merchandise-optimized solutions, including applications, hosting, and SEO technologies. Migrating to Shopify Plus, you may improve any part of the business running process, in particular, management, payment, data analysis, and some visual information processing outputs.

If you have installed Shopify and integrated its Shopify Plus options, you may quickly migrate your database items into the advanced SQL opportunities. To do this, you need to follow a few sophisticated steps:

  • Step 1. Look up the guide instructions and configure all required administrative settings. Also, decide what information has the highest priority and is vital for your Internet retail operations.
  • Step 2. Import your store’s data to Shopify. Information about customers, products, orders history, gift cards, discounts, tax payments, etc., could be quickly imported into Shopify Plus or other Shopify solutions via specialized apps like Transporter and command-line tools. 
  • Step 3. Organize your products after migration. After migrating, always check your product details, including a brief description, images, price, and its availability at the warehouses to avoid compliant-provoked situations and dissatisfied customers.
  • Step 4. Make your website look great. The post-migration interface has a default theme that could be replaced with your favorite one. To this end, you can install the specialized option with a broad range of different illustrations.
  • Step 5. Set up your domain. In this case, you have two ways: buy the separated domain address for the future Internet store or integrate the existing one into the new Shopify account. Anyway, the connection with email will guarantee additional support for safe domain maintenance.
  • Step 6. Set up your shipping. Before you launch your online store with Shopify Plus, you need to adjust all shipping options like rates, strategy, zones, and addresses to minimize the missing information or problems with your customer in the future.
  • Step 7. Configure your taxes. Setting the tax rates valid in a particular state or location is an essential thing you should do before starting work with Shopify Plus-supported online stores. To ensure the tax information is processed correctly, take some time to familiarize yourself with the Shopify tax configuration process.
  • Step 8. Set up a payment provider. One of Shopify Plus’ benefits is an option to manage the payments and provide complete confidentiality for such actions. In this case, you need to set up a payment provider to make your clients’ payments via credit cards safe and sophisticated.
  • Step 9. Place some test orders. Finally, to upgrade to Shopify Plus, you should run simple test orders which help find any bugs or mistakes. The detected mismatches are eliminated to start the regular work.

The correctly performed Shopify Plus migration opens many benefits and opportunities for the merchants; however, you should be ready for some restrictions.

Shopify Plus Benefits And Restrictions

Shopify Plus is an excellent solution for large e-commerce businesses, enabling them to create designed and developed plans for scalable retail sales individually.  Its key advantages could be grouped into several directions:

  • Individual approach to each client. The large online retail corporations approve these ready-made solutions, which have a separate set of tools and opportunities to scale their business limits;
  • 100% customization options. Every merchant who installs Shopify Plus is free to adjust all settings required for your staff and specialized business activities (shipping, product order processing, tax payment history, etc.). Also, the clients could become UX designers and modify some frontend elements to their own tastes.
  • Reliable and safe platform. Due to the effective hosting, Shopify Plus allows processing the orders from nearly 8000 customers simultaneously. Also, its apps and options, developed by Shopify, form a safe environment for personal payment transfers and zero-cyber influences.
  • Improved wholesale management. Shopify Plus offers different benefits generated by the available and updated apps and tools supported by computers and mobile devices. In particular, the merchants could manage the large batches and deliveries via the well-organized platform.

Even though using Shopify Plus is quite expensive, every merchant should weigh the pros and cons of the advanced solution of the Shopify platform and decide if it makes sense for their e-commerce business.

So, you do not need to upgrade to Shopify Plus if:

  • your annual sale turnover is below 800k USD,
  • you are specialized in specific supplies (farm products, flowers, candies, toys, jewelry) or services (IT, natural beauty industry, food delivery, etc.) oriented to the specific category of the target groups,
  • your e-commerce business is small or medium in size,
  • your business is young, and you do not have the high profits which could be invested into expensive scaling online retail software,
  • you want to receive a well-produced platform with minimum options, but effective enough to fill all gaps restricting your business development.

Artificial Intelligence In Advertising

The advent of artificial intelligence advertising has made it easier for marketers to grab the attention of potential customers.

Thanks to AI in e-commerce, product recommendations created with AI in targeted advertising have undergone a considerable transformation and now play a significant role in online shopping.

It works with huge, updated data sets and predicts products the user, perhaps, wants to see next. Ideally, there will be far fewer ads on the Internet that will haunt the user by showing them a product they don’t want to buy.

But what if the scopes in artificial intelligence advertising are at the start of the development, but soon online advertising machine learning will create new ads: hyper-relevant, fully relevant to the context, and, accordingly, affecting significantly on users’ decisions?

But before we look ahead, let’s take a look at how AI technologies change targeted advertising and how far we’ve come towards our goals.

Advertising customization will be able to solve any of your business problems. In our blog, you will find many answers to your questions and will be able to solve any of your business problems.

AI Targeted Advertising In E-commerce

AI Targeted Advertising In E-commerce

Having carefully analyzed the statistics of various data, we highlight the main advantages of using AI in eСommerce.

AI targeted advertising boasts the following benefits:

  • Thorough data analysis. By collecting a large amount of information about a user, AI begins to show the most relevant and useful targeted advertising at the moment to that person.
  • Pop-up notifications. Using AI for push notifications can be helpful to many potential customers by sending notifications at the right time.

AI used in e-commerce also plays a significant role in recognizing a sudden increase or stop in site traffic. This makes it possible to ensure the operation of the network without any breakdowns or to debug the network if an unpleasant situation has already arisen.

AI-powered content creation

Every message created by AI ​​is meant to be read as if it were written by a human. Understanding the data and writing style depends on the rules and formats set by your company to best suit the needs of your audience.

In addition to content creation, AI-powered marketing tools can offer fresh social media content that your brand followers are more likely to interact with.

While books or reports written entirely with artificial intelligence are still uncommon, you can use AI tools to automatically generate e-mail content, personalized reports or messages, and track content on social media posts.

Chatbots and content creation

Thanks to AI, smart chatbots are helping to create personalized content better than regular employees.

These bots have access to a huge amount of users’ information.

They can also come up with location-specific queries and thus detect behavioral patterns, identify recurring problems, and predict where a site is complex for a particular user. This often makes them more knowledgeable than any customer service representative.

Intelligent management of e-mail content

Frequently, marketing teams spend hours writing and scheduling weekly e-mails for multiple customer segments. Even with smart subscriber segmentation, you won’t be able to deliver personalized e-mail newsletters to every person. However, research has shown that 80% of marketers find personalized content to be more effective than “non-personalized” content.

This is where AI comes into play. Algorithms can display information about the user experience on a site and data about e-mail viewing, giving insight into all interactions with your content. Such knowledge allows the algorithm to define content to create personalized e-mails.

Dynamic e-mail marketing can be based on:

  • Previous interaction on the site;
  • Previously read blog articles and viewed content
  • Time spent on the page;
  • The bucket list;
  • The most popular content on today;
  • Interests of similar clients;
  • Previous interactions with your company’s mailing list.

Artificial intelligence allows you to send e-mails with deep personal content to every customer. By analyzing reading patterns and topics of interest to the user and then recommending content relevant to the user, AI in e-mail marketing strategies can be the driving force behind engagement.

Not all AI systems can learn from user feedback. When evaluating tools, look for this feature.

The Benefits of AI In Targeted Advertising

The Benefits of AI In Targeted Advertising

In fact, AI plays a critical function, so let’s take a look at a few more advantages of AI in e-commerce.

Churn Predictions and Visitor Engagement

Tools in this area collect data, create analytic models, and explore those models with real visitors. This data determines which churn path the customer is on.

It is harder to attract the attention of people who stopped interacting with the brand after purchasing a product than those who remain among the customers for a long time.

Because churn forecasts are unique for every company and every product, machine learning algorithms must be tailored for you so you can get the knowledge you need from scratch. With this data, you will be able to create valuable content sent to those who have begun to lose interest in the brand.

AI insights into shoppers

It takes humans a long time to convert numbers into inferences about customer behavior patterns, but AI can do this in minutes.

AI technologies project an image of the perfect customer with a lot of information, such:

  • geolocation related events;
  • interaction on the site;
  • referral sources;
  • psychographic factors;
  • purchasing behavior;
  • past experience with the company.

The advent of artificial intelligence advertising makes this task much easier.

Through AI in e-commerce, AI-powered product recommendations in targeted advertising have undergone a significant transformation and are now playing an important role in online shopping.

FAQ

Why is artificial intelligence the future of advertising?

The AI ​​is used in advertising, selecting a target audience, analyzing customer needs, processing a huge amount of data, creating chatbots, and improving algorithms. So in the future, we should expect more innovative solutions that will further simplify the task for marketers and have a more significant impact on customers.

How does AI affect advertising?

AI performs a number of complex but very useful functions, such as sending personalized suggestions to people, taking into account their needs at the moment. Using AI, you can target the created customer base for repeated interaction with the company.

How many e-commerce marketers are using AI in their work?

Research has shown that around 60% of companies use AI to create ads.

How will AI be applied in advertising next year?

AI will undertake the following tasks: analysis of business statistics, including marketing, consideration of analytical forecasts for the near future, and will concentrate on the field of data transmission.

Benefits Of E-commerce SEO

It does not matter if you have an e-commerce site or a webpage; you, of course, want to appear among the first search results and thus have more visitors and purchases. But for that, you have to do good positioning, something that many don’t know. SEO for e-commerce is a term used to describe the search optimization process for e-commerce stores. Simply put, it is a set of rules that need to be applied to an e-commerce site to make it search-friendly.


What is the difference between SEO for e-commerce and SEO? E-commerce encompasses all the concepts of general search optimization with some store site-specific recommendations that do not apply to other types of websites. For example, for a non-commercial site, category pages are not that essential from the standpoint. However, for an e-commerce site, they are crucial and require special attention. Another thing is blogging. An active blog plays an important role in e-commerce website optimization and SEO for non-e-commerce sites.


But what is SEO positioning? When you enter the Internet world and want to start a business, a term should accompany you and be very attentive to changes. This word includes techniques that a website can apply to its website to improve position and visibility. And all these will be reflected in the browser search pages. The widespread is Google, used on over 90% of computers, mobile phones, and tablets.

Benefits Of Search Engine Marketing

Benefits Of Search Engine Marketing

Why should shopkeepers do SEO?

  1. Impact on search engines. This is not a hobby or an entertainment site; it is a business that should sell, gain profit, and grow over time. Search responds to millions of queries per day, and many of them are related to e-commerce. Thousands of people a day use search to find a product to buy. With the help of SEO, an online store can be upgraded in Google ranking and increase web traffic.
  2. Getting high rankings for keywords. You need targeted traffic. Targeted organic traffic comes from users who know just what they want. These users have clear intentions, and they enter a query in the search box. For example, when a user types “buy a waterproof HD camcorder” into the search box, they have a goal, and if you have an e-commerce site that sells camcorders, such users are most likely to find your site using keywords. With SEO, you can identify and optimize those long-tail keywords to boost your online shop rankings and impact your business.
  3. Online store SEO is the way to build a lasting online business. If you already have an online store, you should know several ways to get instant traffic to your website. Advertising on Google Ads is one of the most popular and effective ways to get traffic quickly, followed by social media (depending on your niche). The problem with these methods is that traffic and sales will drop once you stop paying for ads. Advertising traffic is not SEO; it’s SEM. A well-designed SEO campaign will drive traffic to your website 24 hours a day, seven days a week for months or even years. SEO does take time to work, but the results remain long-term, delivering a higher ROI over the long term than any other marketing method. So, if you want to build a business that will generate traffic on its own without relying solely on paid advertising, SEO is the way to go.
  4. Making a user-friendly website. Many SEO concepts have to do with usability and how to make websites more user-friendly for both search and users. When you decide to embrace the guidelines or hire an SEO consultant to help you optimize your site, the final result is a more accessible site to use and ranked higher in search results.
  5. SEO helps you to increase your conversion. Besides helping you get the type of traffic you want, search engine optimization can increase your conversion rate. Conversion optimization is a time-consuming process and requires a lot of A/B testing, but it is based on SEO principles, and therefore it is successful.

Best SEO Strategies For E-commerce

Best SEO Strategies For E-commerce

Achieving all of your goals, i.e., increasing traffic and conversions with SEO, is not easy. However, some strategies cannot be ignored if you want to improve the positioning of your e-commerce site in search.

  • Competitor analysis. To gain an edge over the competition, before you even start implementing your SEO strategy, you need to know how and what your competitors are doing (and then do it better);
  • Finding the right keywords. Those looking to optimize an e-commerce site should be able to identify the specific market niche in which they might appear and (in the case of local businesses) focus on keyword geolocation;
  • Optimization of the structure. The general rule of e-commerce is that product descriptions on a site should be no more than three clicks from the home page;
  • Optimizing internal links. To improve the positioning of your e-commerce in the search, it is important to create various links between products and the internal content of the site;
  • Optimization of metadata. Good SEO work for e-commerce cannot be separated from an SEO-friendly URL (it should describe the web page, contain the product name and category) and page metadata such as title and description of the tag and images such as alt text, filled in correctly (product name cannot be omitted);
  • Canonicalization in e-commerce a single product. So that it can be accessed from different pages depending on the user’s path (for example, based on the order in which the product is displayed). Therefore, it is essential to correctly and accurately use relative canonical tags (attributes that tell search the most representative URL among those that point to the same content to prevent the search from reading the pages as duplicate content and punishing them).
  • The uniqueness of the content of the product specification should not duplicate other specifications on the Internet; they should be written from an SEO perspective and should be accompanied by other original content such as how-to guides, reviews, press releases, and guest versions.

What Does E-commerce Website Optimization Include?

What Does E-commerce Website Optimization Include?

When it comes to e-commerce website optimization, there are obviously key goals that you need to focus on:

  • Optimizing keywords
  • Site structure
  • Internal links
  • Usability
  • Compatible with mobile devices
  • Users Opinions
  • Integration with social networks
  • Enriched shards

For e-commerce website optimization and keyword optimization, you need to ensure your page has the most relevant keyword in strategic locations. This includes the page title, headers, product descriptions, image file names, alternate image tag, URL, etc.

Remember that this element can drastically affect usability, ranking, and conversions regarding site structure. Ideally, focus on a flat site architecture whose design requires the user to use as few clicks as possible to navigate from the home page to the product page.

Considering internal links, this aspect allows you to set your anchor text, which can help rank your main keywords. But the page should have a reasonable number of occurrences of the most frequent words, as Google spam filters may recognize excessive use of keywords on the page and impose sanctions on your website.

Finally, when it comes to the usability of an e-commerce website, one should be easy to use, involving, and helpful. A good user experience also means that potential customers will spend more time on the site.

FAQ

How much do e-commerce ads cost?

The cost of e-commerce business promotion services and e-commerce ads depends on what kind of services you need and who provides them.

What does SEO for e-commerce include?

SEO for e-commerce is a must for all stores. A well-optimized store will rank higher in the search engines, leading to more traffic and sales.

What’s the difference between SEO and SEO for e-commerce?

The difference between regular SEO and e-commerce SEO is that the latter includes specific guidelines applicable to e-commerce sites.

Even if you are selling through AdWords or other PPC platforms, spending a particular amount of money for an online store is the best investment you can make for your business. The best way to optimize your store for the search engines is to use a structured approach.

Is SEO good for the e-commerce website promotion?

SEO has the highest ROI for all e-commerce marketing campaigns. However, Google Ads can bring you the same result in a shorter period of time, sometimes promoting your e-commerce website even better with the help of AdScale subsidiary advertising tools.

B2B E-commerce Trends 2021

Today, the most relevant B2B e-commerce trends are:

  • Composable e-commerce based on API.
  • Soft e-commerce implementation for B2B clients.
  • High personalization in e-commerce B2B.
  • Unification in B2B & B2C e-commerce.
  • AR, VR, and voice search.

Changes in the demographics of buyers of B2B organizations and technological advances affected the B2B e-commerce industry. Generation Y understands digital technologies more and depends on them, while the buyers of the X generation took over most of the leading roles. As a result, the e-commerce B2B experienced a considerable increase, and the industry continues to develop every day. Today’s client B2B purchases on e-commerce sites and appreciates convenience, speed, safety, and personalization.

But despite this, B2B is a paradoxical e-commerce model: although it encourages brilliant innovations, in some respects, it is also stuck in its old “habits.” Despite the impressive economic growth, B2B e-commerce looks outdated in terms of presence on the Internet compared to B2C. The accelerated shifts in the latest e-commerce marketing trends and changing customer expectations have made 2021 a pivotal year for this e-commerce model. What changes should we expect to see? In this article, we will consider the most relevant B2B e-commerce trends, which will make your business discover new positive parties.

Composable E-commerce Based On API

Composable e-Commerce Based On API

The term ‘composable business’ was introduced by Gartner in 2020 as “creating an organization made from interchangeable building blocks”. From the point of view of e-commerce business processes, this means the implementation of flexible and modular business scenarios based on applications both from the electronic commerce platform supplier and other leading components in the market. The main thing – they must work with the API.

The API (Application Programming Interface) collects data from the e-commerce back-end, transforms it into an appropriate network protocol, and then delivers the data to a wide variety of customer interaction applications and vice versa. In such a way, you can connect various third-party solutions to get a flexible system adapted to the demands of your business, such as:

  • ERP
  • CRM
  • PIM
  • AI

By bringing back-end and middleware together, leveraging existing systems, and adding best-of-breed third-party applications, a merchant organization can create the best-performing and most flexible IT platform tailored to the business needs of the e-commerce niche in which it operates.

Thus, the composite e-commerce based on the API allows enterprises to respond to innovation more quickly and constantly change to meet every customer’s expectation. In 2021, this will be one of the main B2B e-commerce trends, which will begin to apply more and more actively.

Soft E-commerce Implementation For B2B Clients

The importance of adopting online trading as a procurement method for your clients is very high for the success of the B2B e-commerce platform. The best way to help customers and your employees get used to the new e-commerce experience is to develop it in small portions. Such a B2B e-commerce strategy helps attract customers and show them the advantages of a new platform without overloading them with a complex interface and tools.

In fact, the acceptance of e-commerce by users means effectively guiding your business customers by moving from offline sales in person (or phone sales) to online orders without disrupting their user experience, loyalty, and trust. This way, you will only get the positives from the latest e-commerce trends.

But for many years, B2B e-commerce has traditionally been the practice of personal service of customer service managers. So any customer who has used personalized service in the past may feel uncomfortable with new e-commerce practices that involve learning a new, unfamiliar ordering interface.

Follow our recommendations to attract new B2B users to shop in your online store:

  • Develop a step-by-step strategy to expand your e-commerce functions.
  • At each stage, inform your customers about the new functions of your e-commerce platform.
  • Attract your sales department to assist clients, including placement of orders, interface explanation, and collaboration of order forms.
  • Support buyers to feel the attention and care of sellers, their desire to help them choose the right products at the best prices.

High Personalization In E-commerce B2B

High Personalization In e-Commerce B2B

B2B customer orders are usually posted by customer employees, and only a small part of orders is automatically executed by servers. These people have already formed individual requirements and buying habits based on the latest e-commerce trends of B2C. Your clients expect the same level of personalization as from B2C giants, such as Netflix and Amazon. Thus, buyers impose high hopes on the ability of B2B companies to respond to their needs and personalize customer interaction.

In this B2B e-commerce strategy, you need to focus on B2B personalization, including both a specific client organization and a specific employee who serves as a buyer. According to the current practice, B2B personalization operates on two levels:

  • On the one hand, personalization is focused on the specific organization of the buyer.
  • And on the other – on a specific ultimate employee.

Consider the possibility of providing for a customer personalized limits, catalog, ordering, and delivery. And users will have personalized processing of orders, shopping, and bonuses based on their user profiles.

When B2B clients purchase, they are guided by other factors than B2C, since they have different goals. While B2C focuses on obtaining pleasure from the product, B2B focuses on the product’s quality, simplicity, and benefits; they value the optimization and reliability of business processes and seek to obtain an effective experience that will help them grow.

Online trade processes should be maximally automated to satisfy the B2B user and all its needs. It should be not only a convenient interface with custom filters but also have clear prices, payment in one click, convenient post-processing of the order with the delivery of documents (paper or with a digital signature), and other latest e-commerce trends.

Unification In B2B & B2C E-commerce

Unification In B2B & B2C e-Commerce

An increasing number of enterprises expand their sales of both retailers and enterprises in order to increase the income and market share. As a rule, many companies separate their B2B and B2C channels to optimize their operations since these two markets are very different.

E-commerce B2C (business to the consumer) is the most developed online trading sector in terms of functionality and customer service. Therefore, B2B (business to business) and B2G (business to the government) will be more likely to resemble the B2C since people making business orders expect the same user experience as if they were retailers. This resemblance is especially true now. After all, the generation of “millennials” passioned by the Internet becomes persons in companies that make decisions.

Now that some of the largest e-commerce providers are recognizing the benefits of a single site for both businesses and retail shoppers, we can conclude that this is a way to unleash the market’s full potential as we move towards the future of online sales.

The unified trading platform provides flexibility to meet customer needs in both B2B and B2C. In fact, an increasing number of customers prefer online purchases using an interface for self-service. With the current dynamic B2B market, buyers need a simple, intuitive, and similar B2C online shopping experience. Currently, such unhindered experience requires companies to provide a variety of self-service opportunities:

  • It is not enough to place the catalog of its products on the Internet; it is necessary to ensure its customers with more characteristics of these products and services and facilitate the search. It can be banners for new products with improved characteristics or products at special prices.
  • Develop recommendations for purchasing related goods, such as consumables or repair kits; this is a cross-sales B2B e-commerce strategy that helps increase the average check.
  • Attract regular customers to write feedback to help new customers make purchasing decisions.

In other words, try to incorporate all the features you are familiar with that you love in B2C on your B2B e-commerce website and keep improving your customer experience.

AR, VR, And Voice Search

voice search in e-commerce

We have already talked a lot about improving the quality of customer service as a basic B2B e-commerce strategy, and most of these functions can be borrowed from the B2C e-commerce practice. Promotion of complex products, such as manufacturing equipment, machinery, and mechanisms, biotechnological and chemical equipment, automation, and robots, can be effectively implemented using tools:

  • Augmented Reality (AR)
  • Virtual Reality (VR)

These tools are ideal for demonstrating suitable spare parts and for the process of replacing consumables. Customers spend a significant amount of time studying and evaluating products before making a purchase decision. Consequently, if the information presented on your B2B e-commerce website is more convincing, including the use of AR/VR, then the higher the conversion rate of visitors to buyers will be.

In e-commerce, voice search is not just one of the new B2B e-commerce trends but also another way to communicate with sellers in the sector, which buyers usually use to re-order certain goods or purchase inexpensive items. Programs such as Amazon Alexa, Google Assistant from Google, Siri from Apple, Bixby from Samsung, and Cortana from Microsoft, are just a few examples of some voice platforms that can effectively solve the tasks of finding the desired products.

The potential for the development of voice search and order is vast. Combined with a virtual assistant AI, voice search can be a good sales channel. For example, buyers can ask a voice which components are included in the product, starting from the simplest question- “Are there batteries?” and getting answers to much more complex requests. It all depends on how well you will train your AI engine to respond to typical customer issues.

The latest e-commerce trends in B2B promise steady sales growth for companies of any size. Nevertheless, it is essential to use these strategies correctly. In the end, not every trend is valuable, and no one knows which ones deserve your attention and effort. Although some of them offer tremendous value for the business, others may not fit your specific target audience or may be too expensive for your business to ensure decent profitability of investments. Understanding correct trends for your business often requires knowledge of your own market and track competitors. So, stay up to date with industry reviews about current market trends and be in touch with reliable assistants such as AdScale, which understand your market and carefully follow the technologies.

FAQ

What is the B2B model in e-commerce?

B2B e-commerce is a portal for automating sales in the B2B sphere, which allows you to optimize sales while taking into account the company’s individual requirements for organizing business processes, connecting supplier accounting systems, reducing the burden on managers, and ultimately increasing sales.

What is a B2B business strategy?

B2B e-commerce strategies include:

  • Email marketing
  • Content marketing
  • SMM
  • SMS marketing
  • Web push marketing
  • Messenger Marketing

What is the best B2B e-commerce strategy?

One of the best B2B e-commerce strategies is automated targeted advertising, which helps you reach an audience interested in the products you are selling. The most advanced platform for automating digital advertising is AdScale.

Which is an example of a targeted advertisement?

Suppose you sell bedding in Los Angeles. Your target audience is women from 27 to 45 years old who have children and shop on weekends. Advertising from AdScale for this particular audience will bring you the most benefit.

E-commerce Retargeting Strategy

Recent research shows that only 4% of site visitors end up making a purchase. This presents marketers with a daunting task. How to convert 96% of users who left the site without placing an order? 

Retargeting strategies are suitable for these purposes. The retargeting strategy is the way to remind users of purchases they’ve previously been interested in and bring clients back to the site to complete their orders. Let’s take a closer look at this process.

What is an e-commerce retargeting advertising strategy? Let’s say a user named Jennifer browses the products on your site from their laptop. She went to the pages of several products, but she closed the site without putting anything in the shopping cart. A few days later, Jennifer sees ads on her smartphone that are of interest to her, plus a few new ones that have not been viewed before. This way, she is reminded of your brand, the banner engages her, and she comes back to that site to make a purchase. This is how retargeting strategies work.

Basic and advanced e-commerce retargeting strategies. A basic e-commerce retargeting strategy re-engages a user throughout their shopping journey by advertising for products they have recently viewed. Advanced e-commerce retargeting takes advertising strategy to a whole new level:

  • Dynamic, personalized ads based on products that interest your users. These banners can also display previously not viewed products that are likely to interest the buyer based on the prediction of the perfect recommendation technology.
  • Optimize omnichannel shopping journey by identifying user profiles to communicate with users across all their devices and platforms while browsing your site and visiting other pages / mobile apps.
  • Personalization of each ad banner and dynamic optimization technology calculates which conjunction of banner format, color scheme, and CTA will best convert a particular customer.

Why Do You Need An E-commerce Retargeting Strategy?

Why do you need an e-Commerce retargeting strategy

In addition to solving the 96% problem, e-commerce retargeting strategies are effective for other reasons:

  • This is an effective solution to convert a priori a buyer interested in your products. Whether they have visited your site or put something in their shopping cart, these users have expressed interest in your products in one way or another. This means that converting them should be easier than converting those who have not yet been to your site. A smart solution can help you engage each of these customers with the product at the propriety time to maximize your profits and sales.
  • This is a great way to remind yourself and help the buyer make a decision. Buyers need to see ads multiple times before making a purchase decision. Especially now, when there are so many offers on the shopping path, the user is so easily distracted. It subtly reminds of the very shirt or pair of shoes that the user liked and again makes them want to buy.
  • This is an omnichannel, cross-device solution. Buyers are constantly switching between different devices to get their attention; advertisers need to do the same. Some technologies allow you to identify a customer on desktops, mobile browsers, and apps, allowing you to communicate with them seamlessly and deliver a seamless user experience. Some may also use offline data and, for example, stop showing ads to customers who purchased an item from an offline store.
  • It provides a high return on your ad investment, especially when applied wisely. Personalized banners displayed at the right moment ensure maximum engagement. And the pay-per-click (CPC) model provided by several providers allows you to pay for ads only when the user clicks on the banner to the site, which ensures effective budget spending.

How much does e-commerce retargeting cost? The real cost of this campaign, of course, depends on the cost of each banner ad and your actual budget. 

Campaigns are usually paid on a CPM or CPC basis:

  • CPM = Cost Per Mille, cost of 1,000 impressions
  • CPC = Cost Per Click, the cost of a user clicking on a banner

CPM works well for branding campaigns because you pay for ad impressions, but banner clicks are not guaranteed. In many cases, you pay for a banner somewhere at the bottom of the site page, which is not visible, so this model is ineffective for increasing sales.

With a CPC model, you only pay when the user clicks on the banner. And when someone clicks on a banner, they are interested in advertising, so if you have performance-KPIs, such as increased profits, it is worth choosing this payment model.

What Is The Difference Between Static And Dynamic E-commerce Retargeting Strategies?

What is the difference between static and dynamic e-Commerce retargeting strategies

A static e-commerce retargeting advertising strategy includes creating several banners that are shown to users depending on which pages they viewed.

Let’s say you’re running an ad campaign for an ebook. You create four banners that will lead to the product purchase page. Each banner will be displayed to the buyer, visiting a specific page (product page or article) on your website. One banner might target those who viewed the product page, and the other might target those who read articles on a topic related to your ebook.

  • Static retargeting strategies work well for B2B corporations. It’s also a good strategy if you only need to target a specific audience rather than each user individually or if you want to promote one specific product or service.
  • Dynamic creates personalized banners for each specific client. This requires much more complex learning technology to analyze shopping behavior, create a banner based on shopping preferences, and determine when an ad appears to maximize the likelihood of a conversion.

If your business is in the B2C segment, your product catalog includes many items and a large user base; then your option is dynamic e-commerce retargeting strategies. It is impossible to perform all the calculations required for successful dynamics manually: the data volumes are too large. But the ROI from personalized ads is too high to be discarded. In the US, for example, 88% of marketers reported significant improvement in campaign results through personalization; more than half of them reported an improvement of 10% or more.

Static A small number of static banners are created to be shown to users depending on the page they have visited on your site.
Dynamic  Personalized banners are generated for each specific user based on their purchasing behavior.

How Can You Use E-commerce Retargeting To Benefit Your Business?

How can you use e-Commerce retargeting to benefit your business

E-commerce retargeting and remarketing strategies are often mistakenly thought to be synonymous, but in most marketing cycles, they are different concepts. Retargeting and remarketing strategy is advertising strategy for converting a website visitor who has not purchased. However, their ways of interacting with users differ.

  • Retargeting brings users back to your site by displaying native ads on other sites or mobile apps.
  • E-commerce remarketing does the same with email campaigns. Examples include a reminder email about an item in a cart or a suggestion for additional items based on the user’s previous views or purchases.

To make advertising good for your business, you can:

  • Use technology that understands your audience well. Achieving efficiency on a large scale requires access to massive amounts of customer data updated in real-time to meet changing interests and trends. This requires powerful modern technology that can collect and process this data according to your goals, which will allow you to increase your profits and sales.
  • Offer each customer products that are relevant to them. It’s essential not just to remind customers of the last item they viewed or suggest the most popular items in your store. To inspire a user to buy, you need perfect recommendation technology to calculate which products will generate the most buying interest for a particular user, even if he has never visited their pages on your site.
  • Engage with customers when they are most likely to make a purchase. Being able to predict in real-time when a user is most likely to order and engage with the right ad requires powerful predictive algorithms and access to the best ad inventory on an unprecedented scale, including video and mobile apps.

Types Of Social Media Advertising In Facebook Retargeting Strategy

Types of social media advertising in Facebook retargeting strategy

E-commerce has long been using social media to attract target audiences and strengthen its position in the market.

There are various options depending on your goals and objectives:

  • Facebook retargeting strategy by pixel set on the site. A small social network pixel code is installed on the site. The site uses it to determine which of the users visited your client’s site and then allows advertisers to customize ads to these users.

To save the personal data of users, the list of site visitors is not available for viewing. You can only use it in advertising, overlap with other settings, for example, target only site visitors living in the United States.

For Facebook strategy (and setting up Instagram ads), go to Pixels, click Create Pixel, and follow the installation instructions.

  • By the file with the user base. If you have a customer base, upload it to your ad account to show special offers or announce new products.

This is how you load a list of user data, for example, their phone numbers. The site checks which of these numbers are linked to the pages of people on the social network. The found pages are added to the database.

Advertisers are again unable to view the list of these accounts but can use the resulting base for Facebook’s retargeting strategy.

The page does not always have an active phone number attached, so there will be fewer users in the database than in your original database.

To create an audience, you can upload lists:

  1. mobile phones
  2. email addresses
  3. Apple Mobile Device Identifiers (IDFA) and Android (GAID).
  • Facebook retargeting strategy for interacting with an ad or company page on a social network. Maintain the audience that has interacted with your ad. Divide them by the type of interaction and ad campaign: viewed a sale ad, liked a post of a sale campaign, viewed an ad with a new collection, clicked on an ad with a new collection link.

On Facebook (and Instagram), you can create an audience over the past period. Go to Audiences, Create Audience, Custom Audience, and choose an Instagram Business Profile or Facebook Page to set up.

Unfortunately, you cannot tune in to your Instagram subscribers in this way, but you can select the audience of all account visitors for any period; active subscribers will enter this audience.

  • Dynamic strategy. This is a separate and important type of advertising campaign; ads are composed based on the user’s actions on the site.

You choose boots in an online store, look at different models, and leave without buying. Then the scanned boots haunt you all over the Internet, don’t they?

This is dynamic. To configure it, you need to configure the transmission of events on the site to the pixel: viewing the category page, viewing the product card, adding to the cart, purchasing. You also need a feed file with data about all your products.

Dynamic is suitable for large projects with many products and a significant volume of visitors. Online stores usually use it.

FAQ

What is remarketing?

Remarketing is the display of online advertisements to users who have visited the site at a certain time and/or performed a targeted action on it.

What are the benefits of remarketing strategy?
  1. Returning users.
  2. Sales and conversion growth.
  3. More targeting.
  4. Brand recognition.
  5. The cost-effectiveness of ROI is higher, and the CPC is lower than that of contextual advertising.
What is the essence of targeted advertising?

Targeted advertising is a way to promote on the Internet, which allows you to show ads to a specific target audience with specified parameters on social networks, on websites, or in applications.

When is e-commerce remarketing used?

The goal of e-commerce remarketing is to bring the users back to the site. This is done in two cases: to invite a person to make a second purchase (the goal is to sell goods again); to push the visitor to place an order (if earlier, for example, he left the site without buying anything).

E-commerce Growth Strategy: Tips To Increase The Company’s Revenue

Do you want to boost the income of your company but ain’t sure how to do so? Long before the Internet and the World Wide Web, there was online shopping. Michael Aldrich used a landline telephone infrastructure to connect local cable television to a computer in the United States in 1979. The consumer may order a product that was displayed on the screen thanks to its technology. E-commerce refers to any platforms and services that accept payments via the Internet. It allows you to work directly with the manufacturer, eliminating the chain of intermediaries. It is now seeing significant quantitative expansion.

Today, e-commerce includes the electronic purchase or sale of goods through online services or over the Internet, mobile commerce, electronic funds transfers, supply chain management, online marketing, online transaction processing, electronic data interchange. With the rising integration of regions into the global economic and financial system, the goal set – the growth of business based on e-commerce – begins to materialize to a larger extent.

According to Statista, over a billion individuals have purchased something on the Internet, accounting for 40% of all Internet users. For an entrepreneur, getting started in e-commerce is a critical step in expanding their firm and increasing their profits. It has the potential to be the backbone of a lucrative firm for those just starting. Whoever you are, keep in mind that eСommerce is more than just placing your items on the Internet and hoping for the best. An e-commerce business’s objective is to expand its market share and convert as many visitors to customers as possible, in addition to recruiting this category of consumers.

Marketing Strategies In E-commerce

Marketing Strategies In e-Commerce

Whether your online retail shop is just getting started or has a sizable client base, it’s critical to keep up with the latest e-commerce marketing trends and strategies. Building and establishing an e-commerce website is a significant accomplishment for your company. As a result, investing in an efficient website structure and e-commerce marketing plan is critical.

Provide price research that has been carried out extensively and over a lengthy period

Pricing research is a type of study that uses methodologies to assess the influence of price changes on demand for any product, as well as to find the best price for new goods. It aids businesses in determining the best price a consumer is willing to pay, allowing them to optimize income and market share. Customers’ willingness to pay for a product or service is the goal of pricing research. This allows you to figure out what the best pricing point is for maximizing profit, revenue, or market share. Your internet business’s success will be determined by the price strategy you choose for your products. Customers receive a vital message from the pricing. Using relatively low prices for your items can also make customers more conscious of the product’s overall quality, making them more likely to see flaws or prospective flaws. People will be more price-sensitive before purchasing your items if they are standardized. Make checking the current market prices for your items a weekly responsibility. Comparing alternative pricing methods for successful items is also critical to discover a price that increases sales and profits. The fluctuation of market pricing, which is caused by rivals vying for market share, makes this process much more challenging. Customers are compelled to compare costs among several brands.

Invest In Mobile Commerce

A mobile-friendly e-Сommerce firm is known as mobile commerce. You may use e-commerce to order, sell, and trade services and items through the Internet. You can accomplish the same thing with mobile devices like smartphones and tablets, thanks to mobile commerce. Mobile payment is increasing at a rate of more than 130 percent each year. Prepare for a significant loss in revenue in the future years if you don’t have a solid mobile commerce platform. You must provide:

  • mobile services such as delivery status
  • real-time notifications 
  • quick phone calls, maps 
  • and product information to remain competitive.

Because the number of mobile users has increased dramatically in recent years, it is now virtually mandatory for online shops to be equipped for mobile shopping. You’re losing out on the majority of your sales if your online store isn’t mobile-friendly. Responsive design with easy-to-use navigation menus, as well as powerful mobile features, are some of the elements that make an online store ideal for mobile commerce. All of this may be done on a mobile phone, including searching, ordering, and paying. You don’t need a mobile app for this; simply make sure your site is mobile-friendly if at all feasible.

Mobile traffic is continually increasing and, in many situations, it is less expensive than traffic from desktop devices. This necessitates the creation of websites that cater to mobile users, who have a tiny screen that makes filling out forms and pages difficult. It’s critical to design a mobile website that makes buying as simple as possible. The more straightforward this procedure is, the more revenue you’ll create. Only publish the information you require, and notify users how long it will take them to purchase using their mobile devices. They will not be disheartened as a result of this. 

Come Up With Convenience

Come up with convenience in e-Commerce Growth Strategy

Another e-commerce strategy is that all sorts of clients should be considered while designing an e-commerce website (online business). Your primary instrument for interacting and transacting with them is an internet store. It should communicate information quickly and succinctly to gain clients’ faith in your company. Accessibility is critical because it allows your business to access a diverse range of clients, such as people from other cultures, people with impairments, and so on. If other languages make up a substantial percentage of your audience, the option to personalize your online store in those languages might grow your client base.

Through the use of a high contrast visual theme and a bigger font size for content, it may also be accessible by persons with visual impairments such as color blindness and visual impairment. You may improve the appearance of your online store on mobile devices by utilizing responsive design and optimizing pictures to help them load faster. The more you increase your website’s accessibility, the more people will be able to visit it. Security is a major issue for both businesses and customers when it comes to e-commerce. Because personal and financial information is processed online, e-commerce websites can be hacked and consumer information taken for malicious purposes. This is especially true when it comes to credit card information, which is input online daily. To keep your consumers safe when purchasing online, use:

  1. SSL –  guarantees that transactions and data are secured, making them less vulnerable to hacking. 
  2. Two-factor authentication – another smart approach to strengthen your online store’s security, and adding other verification methods (that aren’t too tough for your consumers) could also assist.

SSL

Two-factor authentication

Advantages

Much more consistency

Reliable protection

Disadvantages 

High cost

Hard to understand

Moreover, customers should not be forced to register before making a purchase. They should be able to purchase as a guest on your website, with the option to register following payment. Unregistered users may be controlled, removing any possible barrier between business and prospective clients.

Unique Trade Goods As A Part Of E-commerce Strategies

Unique Trade Goods As A Part of e-Commerce Strategies

An additional point of e-commerce marketing strategies is that you will be able to establish an exclusive brand using this method, with e-commerce as the primary sales channel. To find the best goods, try to:

  • Utilize social media.
  • Analyze the local market.
  • Peruse the catalogs of big online retailers.
  • Participate in themed forums.

You may manage your revenues and profits by offering items that are exclusively shown on your site and selling them directly to clients via the Internet. 

  • Create content that will entice and keep users coming back. Using crowdsourced material to make your site appealing to potential clients is a successful strategy. How would potential customers find you on Google if they’re looking for your products or services? To rank better in search results, use keywords and meta tags. 
  • Organize the logistics as it may be an essential part of online retail strategy. Due to the increase in sales, third-party carriers will be required, which will aid in the handling of a large number of complex orders. Reverse logistics, or the capacity to swiftly and effectively execute returns and exchanges of items, is increasingly becoming a critical component of a successful organization. Express delivery and sophisticated distribution networks are two of the competitive advantages. 
  • Allow customers to sense your brand’s presence at all times, regardless of how they buy. However, be sure that the items you offer through multiple channels have enough distinguishing features to warrant the price difference. Users can tell whether or not they like a site just by looking at it, and this first impression generally lasts. 
  • To attract visitors to visit and utilize your e-commerce site, create the greatest, most engaging designs possible. You may use good web design concepts to persuade visitors to take a look at what you’ve got. It shouldn’t be overly sterile or noisy. Everything on it should be simple to grasp while still maintaining its uniqueness. 
  • Ensure that your items are purchased from recognized, high-quality vendors. You must adhere to your standards consistently across the board. Customer happiness is essential to a company’s long-term existence, and poor product quality might put your company out of business. Ascertain that system feedback is visible to input modifications, and take remedial action as quickly as feasible. This is a never-ending process since there is always room for improvement.

FAQ

What is the B2B model in e-commerce?

B2B e-commerce is a portal for automating sales in the B2B sphere, which allows you to optimize sales while taking into account the company’s individual requirements for organizing business processes, connecting supplier accounting systems, reducing the burden on managers, and ultimately increasing sales.

What is a B2B business strategy?

B2B e-commerce strategies include:

  • Email marketing
  • Content marketing
  • SMM
  • SMS marketing
  • Web push marketing
  • Messenger Marketing

What is the best B2B e-commerce strategy?

One of the best B2B e-commerce strategies is automated targeted advertising, which helps you reach an audience interested in the products you are selling. The most advanced platform for automating digital advertising is AdScale.

Which is an example of a targeted advertisement?

Suppose you sell bedding in Los Angeles. Your target audience is women from 27 to 45 years old who have children and shop on weekends. Advertising from AdScale for this particular audience will bring you the most benefit.



Facebook Marketing Strategy For E-commerce

The progress of your job, related to the sale of goods on the Internet, takes a lot of time, and a thorough plan of action, since targeting requires as much effort as selling goods in brick-and-mortar stores.

Facebook is a great place to work with e-commerce sales. For now, social media marketing is a must for any brand they work on.

A social network like Facebook can be a great solution for promoting your products. As it has many advantages, including a huge audience reaching over 2.45 billion monthly users and, according to statistics, over 74% of people log into this social network every day. And an equally significant fact is that people of advanced age have recently been quite rapidly mastering Facebook. This means that the audience is attracted, but writing an honest script for targeting plays an important role.

The big advantage of using Facebook is that you don’t need to have any specific targeting knowledge and invest more money in this business to use Facebook’s power to promote your brand. You just need to familiarize yourself with a good strategy and apply it to your business.

In our article, you can read in detail about setting up the best Facebook ads strategy for e-commerce.

Best Facebook Ads Strategy For E-commerce

Use the right e-commerce Facebook ad strategy that we have written to promote your brand, here are some of the tips for creating your strategy:

  • Start a Facebook page to promote your brand

Install the application of this social network or stay in the web version, indicate the type of your business and the products you offer. Next, add a photo and your brand name, or your name specifically, to make it easier for potential customers to contact you. You can specify more detailed information about you or your online store, and thus, you have already taken the first step towards your success in targeting.

  • Find out the interests of your potential buyers

Identify possible interests of your audience by learning such details as age, interests, studies, work. Use Facebook Audience Insights to do this. This tool will help you learn the most about the people you can partner with to market your brand. This can be considered the main part of the best Facebook ads strategy for e-commerce.

  • Start selling directly on the social network

In addition to your store, apply a strategy for selling your products on Facebook. Add your store to Facebook and start selling your product through the sales tools.

  • Problems and solutions

A good product solves people’s problems – and it’s not always obvious. A detailed analysis of the people and their pains will help.

  • Creative concept

Understanding the individuality and features of the product will allow you to differentiate yourself from rivals. This includes a global understanding of the ideas, mission, and vision of the brand.

  • Check the quality of the visual aspect

Also, an important part of Facebook e-commerce strategy is to create a good design. Add quality images and videos to your page for a good visual effect. Conduct video broadcasts and write about them in your posts. This will help attract more customers. According to well-known rules, let a third of your content be tips and stories, the second third will be related to personal interactions, and the third is to promote your brand.

  • Create an honest schedule for your publications and stick to it

If your goal is to interact with people, grow your client base, and get the attention of potential buyers, then you need to develop an honest schedule for your posts and stick to it strictly. We advise you to publish your new posts on weekends, as on Saturday and Sunday, people are free, and by scrolling down the feed, they will be able to pay attention to your ad and learn more about your brand. It’s a very important thing to create the best Facebook ads strategy for e-commerce.

  • Engage your audience

Share your customer content with your audience, arrange giveaways, and try to add reviews from your visitors. These tips for drawing up your strategy are very important, therefore we advise you to pay special attention to them. If you want to attract the attention of people with the help of excellent advertising created by the best Facebook ads strategy for e-commerce, go to our site. There you can find many interesting and valuable tips on how to do this, and seek our professional help.

More Ideas For Creating A Good Facebook E-commerce Strategy

Ideas For Creating A Good Facebook e-Commerce Strategy

Here are some ideas for improving your Facebook e-commerce strategy:

  • Refine your proposal – it helps or hinders your brand.

This is the very beginning – having an attractive offer for your audience.

Yes, you can use all the best methods. But if the thing you’re giving away isn’t compelling enough, your ad won’t convert. Instant sales are an effective tactic to generate interest in ineffective products. Do not mention their time-limited nature.

  • Reorient users who drop their carts.

Statistics show that users abandon 69% of online shopping carts. And this happens for a variety of reasons – high shipping costs, lack of a coupon code, distractions, and more.

However, a good Facebook e-commerce strategy allows you to nudge them towards completing an order. You do this through retargeting, a strategy where you show effective advertisements to people who have already visited your site.

One good idea is to create an ad that shows the items they’ve added to their cart. But before you can do that, be sure to create a product catalog in Catalog Manager. After that, you can start building the e-commerce Facebook ad strategy, and don’t forget to use the Directory Sales goal. As a key method, you can offer your customers a discount code.

  • Build a custom audience who viewed your product pages.

Facebook’s individual audience is a group of people who have interacted with your business in one way or another. This includes your current list of customers, app users, and, yes, those viewing your product pages. For strategy, we’re going to target only visitors to the product pages. To get started, you need to set up the Facebook pixel on your website. Make sure to add the View Content event code to your pixel code. This way, Facebook can track when someone is viewing a specific product. You can use your clients in different ways, for example, creating ads for Facebook products for that specific audience. To increase conversions, offer a special discount. Displaying related products that might interest them is also good.

  • Build a lookalike audience from past buyers.

Have you ever heard of a similar audience? Similar groups of people refer to an audience that shares similarities with your best existing customers. This similarity can increase your conversion rates. To create a similar group of people, you’ll need a custom audience from your customer list as a base. Then, select that custom audience as the twin source when you set up Similar groups of people in Ad Manager.

  • Promote your best blog posts.

Consistent blog posts from your Facebook e-commerce site are a nice step to attract more attention from people. It also positions you as an industry expert.

  • Key information – at the beginning

Nobody has much time to scroll through their Facebook feed. The gaze only clings to what grabs attention. Therefore, hiding crucial information deep in the post is a bad idea:

  • Description of how the product or service will solve the user’s problem

Try to sell in the text, not the product itself, but the solution to the clients’ problems.  With this approach, they quickly recognize their needs in the ad, and accordingly, they are more likely to make a purchase decision. It’s also a good option for the best Facebook ads strategy for e-commerce.

  • Transparency and truthfulness of information

Write the truth about your stuff, discounts, and prices. Such information will increase the credibility of your brand.

  • Do not try to put several various products in one ad copy at once

Include products related to the same topic in your ad post.

  • Clear terms on the validity of offers

If you offer a discount, immediately write the terms in which it is valid. If you are advertising training courses, indicate when they start and how long they will last.

  • The pros and disadvantages of e-commerce Facebook ads as a strategy for the attraction of people:
AdvantagesDisadvantages
The brands are not hard to track;

Fast traffic flow;

Total control over received money;

Getting back on investment;

More targeting options including cities, regions, age, likes/interests, income level, and other demographics;

Easy to use;

The ability to reach people early in the buying process, before they are aware of their needs, and at the same time deftly catch those who are aware of the need;

You can use visual effects in your posts to grab the attention of people;

The cost per response will not be significantly high.
If you don’t understand the concept and use these things correctly, it can be expensive;

Depending on your target market, most of the people may not be relevant (for example, we would not recommend Facebook as a good idea for creating an e-commerce strategy if someone served or supplied their goods and services to the same city);

It may be suitable only for a specific category of people, especially those who deal with B2C markets;

Contacting customers too early can lower the conversion rate of your goals.

How To Advertise On Facebook Successfully

How To Advertise On Facebook Successfully

Here are a few tips. Following these steps of the e-commerce strategy, you can create catchy ads for your business:

  • Describe the client’s “pain” in the text

The text immediately evokes emotions – after all, everyone has experienced the described feelings at least once in their life.

  • Write clearly and only to the point

Make the text contains only necessary data – what kind of event, who should attend it, and when it takes place.

  • Keep track of the amount of text in the picture

Use images carefully. For an adverts campaign to receive its intended coverage, the amount of text on the image should not exceed 20%. These are Facebook recommendations. If the text is more than 20%, ad views will decrease, and the cost per click will be higher. It matters for e-commerce ads.

  • Use images that evoke emotion. 

Users do not want to buy a product, but a decision to their problem or the emotions they will receive from users. For example, sell not a dress, but the feeling a woman will put it on for a holiday. Sell ​​not a sofa, but the sense of comfort it gives to its owner.

  • Show the result of your work. 

Another trick to make an e-commerce strategy the best is to show a completed case. This immediately indicates the company’s expertise, and the people can use a real example to analyze whether they want to do the same. Of course, this method is suitable only for types of business, where the result can be shown in a photo.

  • Build strong relationships

On Facebook, people communicate and know a lot of necessary things that are significant to them. Find new clients and win their trust.

  • Reach your purpose

Each company is unique. Facebook’s solutions and tools can help you achieve your business goals.

  • Share your business brightly and interestingly way – on any device

Facebook posts and a variety of ad formats help grab the attention of customers and motivate them to take action. With flexible design options and multi-device support, you can quickly achieve the results you want.

  • Create an online presence for your company

This social network makes it easier to get people to contact your company. A page is your company’s presence on Facebook. 

  • Look for new clients

Thus, you find people who will like your products. All you need to do to reach them is targeted advertising.

  • Grab attention with videos

Video ads are an excellent decision for a lot of organizations, regardless of their purpose and budget. Find out what formats and types of video ads get the best client involvement. Try to use this as a part of your e-commerce strategy. It will greatly help you grab the attention of your Facebook visitors. Pay attention to such helpful site blocks as our company, solutions for e-commerce platform vendors, and blog. We believe you’ll find a lot of interesting points to help you in your work. Relax and think over this article, weigh all pros and contras.

FAQ

What is the B2B model in e-commerce?

B2B e-commerce is a portal for automating sales in the B2B sphere, which allows you to optimize sales while taking into account the company’s individual requirements for organizing business processes, connecting supplier accounting systems, reducing the burden on managers, and ultimately increasing sales.

What is a B2B business strategy?

B2B e-commerce strategies include:

  • Email marketing
  • Content marketing
  • SMM
  • SMS marketing
  • Web push marketing
  • Messenger Marketing

What is the best B2B e-commerce strategy?

One of the best B2B e-commerce strategies is automated targeted advertising, which helps you reach an audience interested in the products you are selling. The most advanced platform for automating digital advertising is AdScale.

Which is an example of a targeted advertisement?

Suppose you sell bedding in Los Angeles. Your target audience is women from 27 to 45 years old who have children and shop on weekends. Advertising from AdScale for this particular audience will bring you the most benefit.

Common E-commerce Mistakes

Modern society needs constant consumption. E-commerce advertising is a way to convey to the customer the need to purchase a specific product or service.

Advertising serves a number of functions. First of all, it will perform the function of transmitting certain information, thanks to advertising, the client learns more about the product, he forms a certain opinion about the product and based on the data obtained, the formation of brand loyalty begins.

Among the many benefits, running an e-commerce business comes with its own complexities and challenges. When building your website, you can make e-commerce mistakes by missing out on customers and losing profits. This can be the reason behind bad e-commerce websites.

Everyone makes mistakes, even the most experienced specialists. An unsuccessful marketing campaign can lead to a loss of budget and a drop in sales.

We advise you to regularly review your ad spend and PPC performance while exploring common issues and benchmarking. Even the most experienced internet marketers are constantly working to improve site design, targeting, site rankings, metrics, branding. This way you can anticipate bottlenecks, learn from other people’s mistakes, and save money and time.

In this article, we’ll take a look at the most common online shopping ad mistakes that are the causes of bad e-commerce websites.

E-commerce Mistakes People Make Often

e-commerce Mistakes People Make Often

For your site to be popular with buyers and to bring a decent profit, it is worthwhile to design it correctly and follow modern technologies.

While analyzing the pages, we noticed e-commerce mistakes that you should avoid when creating your site.

  • No daily campaign budget limit

A very common mistake. Especially at the start of advertising campaigns, when you are just checking how effective certain ads will be. A sudden spike in demand and your budget is irrevocably drained.

The function that allocates the budget for the test period helps to avoid this scenario. Determine your daily budget, launch campaigns, and monitor metrics. As soon as the text leaders and creative leaders begin to emerge, you can increase the budget for your campaigns with them.

Please note that the daily start-up budget should not end at lunchtime. When we spend all the money before the ad runs out, we get fewer leads at a higher cost. For impressions to last the entire working day, you need to either increase the daily budget or lower the rate.

  • Do not work with the number of impressions during the day

A professional marketer needs to collect statistics on various parameters constantly. Let the ad account and the excel file always be open on your work laptop. And yourself – regularly “take off indicators” of conversion of visitors to leads by time.

Track top-performing time slots and increase ad impressions during those hours with a bid adjustment schedule. Conversely, reduce the number of impressions or completely remove them during the period when your audience is not very active. The main thing is to accurately establish the pattern between the time of the show and the return. And keep in mind that sometimes other factors can affect the performance.

If the call center is closed at night, and your audience loves to call, then it’s best to turn off ads during this time. If the conversion to orders grows, for example, at lunchtime, increase impressions at the appropriate hours, but do not forget to prepare operators for the influx of calls.

  • Didn’t configure the device type

It’s weird if your website isn’t mobile-friendly in 2021. However, if suddenly this is the case, disable them in targeting. Owners of responsive versions and landing pages are better off creating separate mobile ads for them.

The takeaway from this short paragraph is simple: remember to check the settings of the devices that show your ad.

  • Do not analyze sites

It is better to refuse sites where you spend a lot of money and do not get results. You just need to first make sure that the problem is really in the sites.

You can evaluate the effectiveness of campaigns by site both in the YAN and in the CCM. To do this, it is enough to accumulate a few hundred clicks or get at least one conversion. If you don’t see conversions or their cost is higher than the KPI, check for associated conversions. If they are not there, then we turn to the study of the content.

See which ads are showing on a lagging ad, and if they perform better elsewhere, disable that ad. It’s very necessary advice on how to avoid the most common online shopping ad mistakes.

So, don’t make such mistakes if you don’t want to make bad e-commerce websites.

Try To Avoid These Mistakes In Your E-commerce Business

Try To Avoid These Mistakes In Your e-commerce Business

Below is a list of the e-commerce mistakes you can make when setting up your online store. So how do you avoid creating bad e-commerce websites?

  • Strive to come first

Aspiring marketers often find that positioning above all advertisements gives the best results. However, you can get excellent conversion rates in both third and fourth places. At the same time, you significantly save on the budget that is required to get out to the very top.

Test this strategy. Try to lower your CPC for your campaign keywords. The ad will go down, but will the conversion go down? You will most likely be able to save money and not pay extra to get customers. If the conversion drops, you can always raise your bids and return your ads to their old positions. It’s one of the main e-commerce mistakes.

  • You show ads on unnecessary words

If you sell clothes and find the query “dress repair” in the report, then add the word “repair” to negative keywords to exclude ads from showing for such queries. If you sell new phones, then the clear negative word is “used”. Add it, and when you search for “buy a used phone,” your ad will no longer be shown.

The more accurately the keywords and negative keywords for display are selected, the more effective contextual advertising will be, the higher the CTR and the lower the cost of the attracted client. Well, the higher the CTR, the higher the ad quality indicator, and the lower the cost per click.

  • Do not use ad management services with a cashback function

Some services provide additional benefits for replenishing advertising accounts. Moreover, they allow you to manage advertising budgets in a single interface, which will seriously save you time. As a result, you not only return part of your advertising expenses but also do not go from one account to another to replenish each advertising system.

  • Targeting without using a parser

Social media targeting is a laborious process that requires a serious analysis of the target audience.

For example, sellers of baby products can find parents by the age of their children. And online perfumery boutiques – husbands, whose wives celebrate their birthday in three days. You can also find those who posted specific music. Or liked, commented, reposted promo post.

In addition, there are many filters for sorting communities, as well as users: by interests, behavior, amount of content. Experiment with parsers with different audiences and find those who need your offer. We advise you to pay special attention to this point in order to avoid the most common online shopping ad mistakes.

  • Rarely change creatives

Pictures and texts, like people under constant stress, tend to “burn out”. They become boring, they begin to be recognized and less responsive to them. CTR goes down, the price goes up. Less traffic means less conversion to leads.

Make it a rule to change your creative streak at least once every two weeks. Even during the tests, you should have at least 5-6 creatives with different messages: playful, serious, short, etc. Even if you predict the failure of some illustration in advance (the most common – the “adult” audience does not like cartoon characters), it is still better to allocate a budget for tests. You will most likely make a wonderful discovery.

Users will see fewer irrelevant ads, and digital marketers will see better metrics for their campaigns. We hope these tips help you to avoid the most common online shopping ad mistakes.

When you visit our site, pay attention to such helpful site blocks as our companysolutions for e-commerce platform vendors, and blog. There are many interesting points to help you in your work.

How To Avoid Mistakes In E-commerce Website Design

How To Avoid Mistakes In e-Сommerce Website Design

One of the first tasks in developing your site will be to determine the structure and composition of the site itself. It will help you avoid the most common online shopping ad mistakes. Aside from the home page, you need to figure out how you will organize your product pages so that shoppers can intuitively find what they are looking for.

There are some tips on how to avoid mistakes in e-commerce website design:

  • Update easy-to-use navigation menus

It should use easy-to-use navigation menus for top-level product categories that contain all of your subcategories.

This will make it easier for new customers to visit your site and find what they are looking for without much guesswork.

  • Provide easy navigation with the search bar

Even if you have a well-thought-out structure, you may have impatient customers who don’t want to browse because they know exactly what they are looking for. The search bar gives them the ability to find what they want right now.

The high-level search features can take some time and effort, but it’s worth it. Search bars are powerful tools that customers can use to navigate to a sale quickly. If they are looking for your product and can find it, they may decide to buy it on the spot; however, if it does not appear, they may leave the website believing that the product is not there.

  • Create your website with many features

When choosing an interface to design your website and store, you must have all the important features you might need to increase sales and increase productivity.

  • Adapt your website to mobile devices

Today, more and more people are browsing the Internet and searching from their mobile devices instead of their computers.

So, while more people still shop from their computer than from their phone, there remains a significant proportion of users that you could lose if your site isn’t mobile-responsive.

Simply put, a site should automatically adapt its size, format, and content to fit perfectly on any device or screen, including desktops, laptops, tablets, and mobile devices

  • Include detailed product descriptions

An important part of your website and store design is the content on the page. The product descriptions in your store are vital.

  • Use high-quality product photos

While product descriptions are critical, it’s helpful to remember that “a picture is worth a thousand words.” Therefore, the design of your online store should include high-quality images of the product they are viewing. The vast majority of shoppers want to be able to see what they are buying, especially when it comes to physical products.
So, try to heed these tips too to avoid the most common online shopping ad mistakes.

  • E-commerce website building tips and common e-commerce mistakes for avoiding the most common online shopping ad mistakes:
Tips Common E-commerce Mistakes

  • Choose a good web hosting for your e-commerce site

  • Buying a domain name for an e-commerce site

  • E-commerce website design

  • Use a CTA

  • SEO to drive traffic

  • Choose a convenient payment gateway

  • Refund & Return Policy

  • Promote your e-commerce website

  • Keep up with the latest trends

  • Study your customers

  • Retail Website Best Practices

  • Apply headers

  • Short paragraphs

  • Bulleted lists

  • Highlight keywords

  • Make more important elements more visible than others

  • Combine logically related elements visually

  • Make your proposal comprehensive and understandable for customers.

  • Lack of detailed product information

  • Hiding contact information

  • The long or misleading checkout process

  • Account requirement for ordering

  • Poorly built search engine on the site

  • Poorly developed service functions

  • Small or fuzzy images

  • Only one product picture

  • Poor basket design

  • Lack of payment options

  • Misleading site navigation

  • Shipping costs not included

  • Store policy is not explained

  • No focus on products
  • FAQ

    What are the most common online shopping ad mistakes when building e-commerce websites?

    Some of the main mistakes are:

    • Misunderstanding of the interests of the audience;
    • Poor product description;
    • Invalid product information;
    • The site is not optimized for mobile devices;
    • Email is not automated.

    Why are consumers not interested in your online store?

    The following points contain e-commerce errors:

    • You are choosing the wrong platforms;
    • Your online site is insecure;
    • There is NO clear structure of your commercial proposals;
    • Your site is of poor quality or is a copy of other sites;
    • Photos and videos on your site are of poor quality;
    • Your site has poor navigation;
    • You are not making an effort to increase potential customers.

    What makes an e-business website work badly?

    The biggest reason for a bad eСommerce site is an overloaded home page. Don’t try to fit a lot of information onto one page. This will prevent people from familiarizing themselves with important information since it will simply be difficult for people to read it.

    What are the common mistakes in e-commerce website design?
    • Too little of everything fit in a confined space;
    • The design is too confusing and complex for visual perception;
    • Incorrectly selected or low-quality pictures;
    • Poorly constructed site navigation;
    • The purpose of your site is not visible.



    E-commerce Personalization Trends

    Each customer who scrolls the online stores and seeks something wants to buy the desired product or service and keep the time; and the e-commerce website or app target is to improve the person-oriented search process and trends and make them enjoyable, quick, and expectation-satisfied. To this end, the strategy designers highlight several core propositions for e-commerce personalization trends relevant in 2021:

    • Visibility effects are best friends for quick e-commerce business recognition;
    • AI-powered personalization is more understandable for the ordinary user;
    • Psychological approach for multi-criterion customer assessment;
    • Personalization should foster customization solutions that strengthen the e-commerce customer journey.

    The outstanding trends emphasize the comprehensive investigation of your future client and build its indicative portrait. In this case, the success-oriented e-commerce business should include the personalization and customization routes into their marketing strategy, which the software tools and developments could implement.

    So, investing in the customer-based sale strategy initiatives increase the profit indicators of the ordinary e-commerce business and expands its opportunities to work on global markets.

    Anyway, the store owner’s task is to simplify the search actions for such customers and increase the business profits via filling the segments for possible customers’ preferences.

    When a typical shopper sits in a cozy place with a smartphone or tablet and searches for a new jacket or beauty salon via available filters and keywords, this product or service seeker customizes the e-commerce market agents and stimulates them to tailor their offers with the particular needs. Otherwise, online commercial websites diversify their assortments and segments to attract that shopper and collect information about the preferred products or services ordered or saved to offer the substitute or supplement goods. In such a way, the e-commerce relations become more individual and personalize their product lines.

    The simple explanation discovers the importance of e-commerce personalization and customization solutions in modern trading tendencies. According to the business research, 71% of the analyzed customers ignore the websites without interpersonal offers or sales because they feel frustrated and could not find a suitable algorithm for their actions.

    What Are E-commerce Personalization Solutions?

    What Are e-Commerce Personalization Solutions?

    Personalization in the e-commerce business is the new black. This trendy online commercial development is a must-have thing to boost your sales and make your brand popular. Personalization solutions are successfully implemented in all business spheres, but e-commerce feels the paramount necessity to use the identification tools and solutions.

    Personalization is that the e-commerce business could offer a client the preferable items, services, music, and other application stuffing. In this case, a website or app visitor could surf the assortment presented, choose the necessary products, and share the scalable data platforms with their tastes and preferences. The last one could generate the supporting items to clue the client into possibly interesting products and supplementary goods to complete the purchase.

    The business enlargement and profit increase are also stimulated by the personalization solutions within the comprehensive e-commerce marketing strategy. The personalization solutions are based on psychological and business development concepts. The psychological aspect means generating the feeling of the client’s importance and happiness to handle the menu content independently and up to the client’s wish. The person-centralized business decisions help distinguish the client’s personality and allow them to manage their choices and keep with your e-retail store for an extended period.

    To organize the productive personalization system, the e-commerce business startup needs to facilitate three personalization strategies that motivate the business to diversify the customer acquaintance activities:

    • marketing tactical tools which combine economic and technical developments to collect the maximum information about ordinary visitors and transform them into permanent clients. In this case, the available options could foresee the high-priority focus on strangers looking for an eye-catching website with proper navigation, filtering, and support stuffing. Pretty important is to follow up the relations with your client via direct emails, questionnaires, and service evaluation offers. 
    • sales-oriented approach stimulates purchases via tailoring client’s searchers with possible supplementary or alternative products. This method is the best if your business attracts ad hoc clients as future purchasable shoppers. An excellent option is to compile the subscribe offers and discount prospects where the products could be gathered for different categories of purchasers satisfying their initial needs.
    • customer is always a principal element in the e-commerce business structure. The well-established communication channels are ultimately 99% of your e-commerce profits. React to your client’s needs, pain points, and challenges via separate chats, opt-in forms, thank you pages, support options, personal offers, technical support, etc. 

    Why Do You Need E-commerce Customization?

    When personalization is a separate marketing strategy that consists of detailed planning milestones and partial information collection to know your clients better, e-commerce customization means the person’s efforts and actions to manage their purchases, functionality options, and navigation using the previously foreseen alternatives and features. 

    Customization is an e-commerce profit booster because the well-organized website or app structure with attractive colorful and web-design elements help the users quickly orient the embedded functionality and initial purpose. The customization improves the user experience because it supports the website visitors to control cooperations. In other words, each user could receive something they want from an online service or application. This e-commerce marketing and technical solution better operate if the user knows the desirable product or service qualities and parameters. The fundamental principle for practical customization work is to align the natural (human) intellect but not artificial.

    The customizable e-commerce is characterized by the following benefits which the users will definitely appreciate:

    • understandable and easily handled interface. The picture and website content should be attractive and valuable. The overall concept could have some cross-cutting elements and be associated with the logical steps and keywords to make the simple actions or choices.
    • a simple algorithm of actions. For instance, if you want to change the settings or choose the required options, the website or app structure should be built understandably. The whole searching route should have the core algorithm embedded in similar apps or web-stores, however, the last ones need to demonstrate some personalized features to engage more clients.
    • attractive UI design. The navigation should have the typical and helpful coloring to spend less time if the client wants to find the needed options or adjust the appropriate parameters.
    • freedom and confidentiality of the user’s choices. The client must be sure that the inquiries or forms filled by the personal information could not be used illegally. Also, the excellent function is availability for automatizing some actions and permanent inquiries for some access to the personal data (gallery, camera, etc).

    Best Solutions For Beneficial Customizable And Customer-focused E-commerce

    Best Solutions For Beneficial Customizable And Customer-focused e-Commerce

    You always face the best examples of wisely implemented personalization and customization improvements to accelerate e-commerce sales and qualify the companies as client-focused. Most of the selected e-commerce leaders demonstrate mainstream tendencies when they create unique front-end solutions for the maximum compliance of the client role in the business development:

    • Facebook. This is not a standard social media platform for chatting and check-ins but primarily classifies a master of the customizable e-commerce business. Facebook allows the user to choose the preferable content and add thematic advertising messages or videos to promote the B2C operations. Even if the client adjusts the necessary settings, the system regularly scans the inserted information and tailors the wishes with the possibly resembled commercial recommendations.
    • Amazon. The leading eCommercial company in the post-pandemic period enabled them to understand and follow their clients’ personal needs and searchers. The personalization strategy reached the global markets and almost made their competitors weak to keep running in this business. Amazon has many tricks to collect information about their customers belonging to different categories and provides them with the special offers they might be interested in.
    • Netflix. This entertainment service provider knows its clients with a 100% guarantee. The absolute assurance in the customer preferences is possible when the company discovers their needs by analyzing the history of watches or choices. To keep the business-client communication stable, the company actively uses push messages and updates its UI style.
    • Spotify. This e-commerce business operator understands how to use the supplementary segments for their sales of services. Hence, if a person likes to exercise in the morning running using the particular app, Spotify could form an impressive list of your favorite and sport-related songs.
    • Google. This multisegmental company is not only a browser developer but also a giant IT products maker. All its deliverables are demanded and approved by the users. The answer is simple – the right marketing policy, including personalization and customization elements generated on B2B and B2C basis. The practical evaluation of the client’s needs via the searching options allows analyzing their needs as quickly as possible to offer the appropriate business partner solutions.
    • Weather forecast. These typical apps or websites are a classic example of the customizable e-commerce because they can track the user locations and movements and notify the respective weather information promoting some business offers.
    • Accommodation booking apps. Following the media or entertainment companies, the accommodation agents select the customers’ information, save the booked places, and offer similar venues and locations of accommodation for future traveling recommendations. Their developments have a well-organized set of filters and options for straightforward customer usage. Also, they actively promote B2B cooperations and post catering and recreation business advertisements.

    The selected examples are not exhaustive and enumerate many e-commerce business entities which could balance different personalization and customization options to receive the maximum benefits for both parties.

    Differences Between E-commerce Personalization And Customization

    Personalization and customization are tailored terms and impact the e-commerce business’s success. The wise combination of these marketing instruments improves sales and fills the segmentation gaps. To sum up the pros of e-commerce customization along with personalization options, you may compare their critical parameters:

    Comparable Parameters E-commerce Personalization E-commerce Customization
    Client RolePartial
    Clients provide some personal and product-preferable information which creates the type of customers and fills the available database platforms of the business owner. 
    Main
    Users could manage apps or websites by themselves and set the work options up to their useability. However, the client setting preferences should be foreseen by the developers of the online trade platforms beforehand.
    Business BenefitsThe collected information helps to build individual offers and present them for similar-divided customer groups. The unpressing actions, suggestions, questions, and creative design solutions for online tools create a relaxable atmosphere and inspire customers to continue commercial cooperation with your e-store.The business should involve tailored developers and business analysts to consider all aspects of suitable and creative HTML/CSS design and add all possible alternatives if you want your clients to feel free to scroll the pages and choose the embedded solutions.
    Acceptable ExamplesWell-personalized e-commerce tools have individual chats, practice direct emails, compile the individual prospects or offers based on the retraced history of views or orders.The customizable e-commerce websites or apps automatically or in-hand allow the clients to adjust their profile and filter the broad range of products or services.
    Risks To UseObsessive notifications or a large number of personalized options could be annoying and make the clients angry. So, you may lose your current or possible clients, mainly if you apply personnel calls.Businesses should invest much technical and financial resources to provide the clients with preferable functions and create understandable functionality. However, such risks will be entirely eliminated in the near future.

    Update your e-commerce website with helpful tools and options to analyze your clients better and discover new opportunities for trading optimization. Our specialists are the 24/7 assistants to encourage your e-commerce business development in client identification.

    FAQ

    Why is e-commerce personalization important?

    To personalize your e-commerce business via available omnichannel solutions and front-end and back-end improvements is a win-win marketing strategy to satisfy the clients who trust the markets, offering them the goods and services they need. Also, the business notices the incredibly fantastic profit ups without significant investment or optimization amendments.

    What is personalization and customization in e-commerce?

    Personalization focuses on the customer and collects all information about the favorite and ordered products and services to offer possible alternatives. At the same time, customization implemented mainly by the customer is an action to suit the personalized website according to the particular needs and tastes via different filters and keywords.

    Why do customers want e-commerce personalization?

    Personalization is a key to enhancing the customer’s importance. Feeling the personal specialty is a psychologically normal wish. That’s why we like to see recommendations about luxury accessories when we have selected the preferable laptop, enjoy drinking coke or coffee from the name-subscribed bottle or cup, or feel appreciation if we receive a special discount for our birthday.

    How can I improve my e-commerce personalization?

    The comprehensive approach for improvements of sales via e-commerce personalization tools includes tangible and intangible solutions. The transcendental decisions have the primary personalization strategies (marketing, sales, and customer-oriented) comprising the set of actions to optimize the e-commerce functionality and boost online sales incredibly.

    What are e-commerce personalization strategies?

    The personalization strategies cover three key components which impact the e-commerce fruitful operation – customer, sales, and marketing. These elements and their types impact the whole mechanism for commercial optimization due to the verification of the product and customer segments and the establishment of the successful ties between the client’s needs and the website offers.

    Why do customers respond so positively to e-commerce personalization communication?

    The personalization of your e-business, especially direct emailing, personal offers, discounts for birthdays, establishes unique relations between customer and business owner. The person feels some specialty and importance for the particular store, which always knows everything preferable and needed in advance.

    E-commerce Customer Journey For Prosper Business Development

    A probable client, permanent or spontaneous, is a source of any business profit. The e-commerce development is directly connected with the client behavior investigations to provide business enhancement and prosperity.

    Any commercial success is based on the detailed prediction of the targeted audience’s tastes, desires, requirements, or expectations. However, the e-commerce business task is not dedicated to investing in the comprehensive research of all categories of the customer journey in the global network. The goal is to realize the ordinary customer opportunities and financial capacities to cooperate with your business for an extended period.

    For instance, you own a high-potential online retail jewelry store with exclusive and expensive gemstones. Your target group is clients with medium or high-leveled incomes and sophisticated taste. So, to catch and attract these beneficial groups to your website, you need to examine their searching channels and so-called places of interest. They could visit Instagram pages, make Google or Siri inquiries, belong to the beauty blogger watchers, etc. In this case, your marketing and SMM experts’ challenge is to find the described audience, learn their features and make them your clients.

    From an economic point of view, you should build a detailed marketing strategy that contains the relevant verification of the client’s awareness, consideration, and decision-making readiness. Thus, if you know your future buyer, you could be calm that your e-commerce business will have stable revenues, flexible tools for the customer needs, and enough experience to expand the product and client segments.

    Client Route And Value In E-commerce Mapping

    Client route and value in e-commerce mapping

    A buyer journey is a well-organized investigation of the potential client route, which starts from analyzing the pain points and finishes when the clients decide to purchase the particular branded product available at the e-commerce platform. To better realize purchaser behavior, the digital business owners should turn into these clients’ shoes and review your products or services from the user side.

    So, the e-commerce customer analysts define three step-by-step principles that help to realize the buyer journey map and predict their lifetime value for the business scaling:

    • Awareness. Here clients are searching for the benefits to solve their pain points or issues. It makes them activate different channels of information sources. So, the task of the business is to predict reliable data and solutions for such clients.
    • Consideration. This milestone provides the buyers with a broad range of instructions and video tutorials about conclusive pros of the presented products and services
    • Decision. The final result of the customer exploration is the actual purchase and a set of bonuses to continue the relations with the buyers.

    The business analysts and design strategists specialized in the e-commerce business marketing tools should be your crucial staff who qualifiedly verify the targeted audience for your production deliverables and increase the revenue indicators.

    The post-pandemic economic recovery determines the significant positive tendencies in the e-commerce business enlargement. The US distinguishes the digital markets as the top 10 industries for the national economy development with nearly 340 billion USD in 2021.

    The highly growing movements in e-commerce prove that online sales could stimulate buyers to use digital devices and go shopping without any additional efforts or time spending. Otherwise, these sales become real when the business segments the markets, explores the client behavior, occupies their separate domain, and maintains the relations to improve their commercial offers.

    E-commerce Customer Journey Map

    e-commerce customer journey map

    The strategically primary element for the helpful e-commerce business client-focused marketing tools is to split the customer journey and form the map of its destinations. The outcome should provide ready-made solutions for the client attraction. In other words, you may get acquainted with a simple scheme to visualize the e-commerce customer journey map based on the milestones and principles above:

    ActionsCompare. The buyers analyze the available offers and commercial information to find the best option which satisfies their expectations.
    Decide. The detailed or spontaneous decision based on the fundamental analysis of the opened information sources is a previous readiness to purchase or choose the particular service.
    Enroll. In this case, the ordinary buyers become the permanent clients, which could improve your business propositions.
    Use. Satisfactory follow-up cooperation with clients is a way to boost your profits and assure the customers about their specialty and importance for business.
    MeasuresThe sub-divided activities concrete the actions above and detail the client searches or grouped measures that transfer them touch point-to-touch, leading to the mutually beneficial result.
    Perceptions and feelingsThe e-commerce business should use different personalization and customization tools to arise feelings of particular importance and value and maintain established ties with probable clients.
    ChannelsChannels could classify the awareness and follow-up sources to collect the client information and investigate the business offers. They mainly comprise emails, push notifications, messengers, analytical fact-findings of browser searchers, feedback forms and chats, etc.

    Why Is It Important To Explore E-commerce Customer Experience?

    The buyer experience is a top-line in e-commerce business development. Successful businesses are ready to invest large amounts of time, energy, and resources in knowing their customers and distinguishing how to collect more information.

    The buyer experience exploration has many benefits if the e-commerce company upgrades relations with their customers using the following elements:

    • reliability (the indicator of constant and trustful ties between business and its clients); 
    • availability (accessibility to product or service stores, and 24/7 technical and consulting support);
    • simplicity (understandable front-end of the developed digital platforms and items easy to use);
    • adaptation (compliance with the customer tastes and desires);
    • anticipation (customer motivations to grow together with business transformations under the innovation changes);
    • accountability (the certified know-how about business development committed to their buyers).

    But, what happens if you catch your client? In this case, the business mission is limited by the tasks and actions dedicated to attracting the client and making them stay with you for an extended period. This is the most simplified mechanism for the e-commerce customer experience explanation.

    The buyer tailored capacities utmost mean the ex-post purchase servicing and communication with the clients. The business typically uses different assessment and feedback forms to know the independent opinion of the buyer to improve their products and verify the satisfactory level after the shipping of the goods. The experience is primarily cognitive and emotional perceptions of the product usage. It is a very light indicator and various servicing and technical support methods, including e-commerce personalization and customization tools, impact the tailored customer interactions with the business.

    How To Increase Customer Lifetime Value In E-commerce Sales? 

    It is not surprising that e-commerce business owners are looking for advanced possible methods and tips on how to increase the customer lifetime value. The tailed digital marketing experts recommend to:

    • personalize the web resource options and keep the regular communication with the clients;
    • provide the maximum suitable shipping and ordering process highly appreciated by the purchasers;
    • keep the sharp recording and monitoring any minor changes on the e-commerce customer journey;
    • investigate the new products and communication deliverables in social media and searching browsers; and
    • introduce the economically proved approaches for the comprehensive estimates of the business activities.

    The traditional Pareto principle emphasizes that 20% of constant customers make 80% of purchases. This statement is also relevant to e-commerce business operations. The IT business research presumes that the significant e-commerce sales directly depend on the endless number of high-profit potential clients. This fact results when buyers contribute to the company their profits and satisfy their needs with preferable products or services. The permanent demand stimulates the companies to diversify their marketing objectives and tasks to balance regular and new clients.

    One of the helpful methods to use the buyer experience for the company’s benefits is to control and leverage the customer lifetime value generated during at least the 12- or 24-month period of the commercial interactions with the e-commerce company.

    To be more precise, the customer lifetime value explored by the particular logical frameworks shows their financial capacities to accelerate e-commerce sales. The success formula is simple:

    Happy clients = Happy profits

    In this case, the finalization of the purchaser journey should form the appropriate lifetime cycle, including company familiarization, interest, evaluation, purchase, and loyalty to stay with the selected brand as reliable and accountable.

    The well-organized e-commerce business management should calculate and forecast the lifetime value to compile the possible scenarios for business optimizations and improvement of public relations. The most popular way to figure that value is to use a pretty simple formula:

    LTV = Total business revenues / Total number of clients Assessing your business from the client’s turn is a to-do action if you want to receive a fruitful and flourishing e-commerce company that knows its target audience and makes them highly interested regular customers.

     

    FAQ

    What are 4 steps of the e-commerce customer journey?

    The customer journey typically includes:

    • Awareness (investigation of the business offers capable of solving the customer issues).
    • Consideration (a substantial interest in the particular brand with a good reputation and preferable benefits for future interactions).
    • Use (the actual purchase and establishment of the advantageous options).
    • Retention (the clients’ readiness to continue cooperating with a particular e-Commerce business at the end of a certain period).
    What is e-commerce mapping?

    Mapping is an important way to optimize the data gaps and disproportions to create complete and comprehensive ties between the company and its clients.

    Which is the first step in the e-commerce journey?

    The first and foremost step in the e-commerce customer journey is to be aware of the business environment and its offers. Also, the customer should analyze the advertising channels and comments available to prepare the right decision.

    What is the role of e-commerce customer experience?

    The customer experience plays a vital role in e-commerce company development because it helps understand the degree of customer loyalty and readiness to follow up the cooperation with the particular company.

    What is an e-commerce customer experience?

    The customer experience is how the client analyzes and accepts the brand and its deliverables throughout the whole lifetime value period.

    How do you calculate lifetime value in e-commerce?

    To know the lifetime value of the separate client in your e-commerce turnovers, you need to distinguish its share in your annual revenues, i.e., to divide the overall annual purchases of this client by the overall yearly profits of the company.