Advertising is a great way to get your brand out there, but targeting the right audience is critical to ensuring that you reach the people who need and want your products. By using dynamic audience and product segmentation, you can ensure that your ads are seen by those who are most likely to convert, enabling you to supercharge your return on ad spend.
AdScale’s powerful AI engine analyzes your customer and product data, offering smart customer segments with similar behaviors that are likely to purchase. You can target these audiences in a single click.
AdScale offers the market’s most advanced audience segment builder, AI Segments, enabling you to dynamically group customers based on their buying patterns. Segment big-ticket buyers, high AOV customers, dormant customers, or use any other set of conditions to generate segments.
Link these segments to your acquisition and retention campaigns with one click. This lets you show the most relevant ads to the right customers when they are most likely to convert.
The product segment builder helps you target the right audience with the right offering. Use it to dynamically group products based on their purchase patterns, like big ticket items, products that are frequently purchased together, or customer magnets, and link them to your acquisition and retention campaigns in one click.
This lets you show customers the most relevant products for them, which increases their likelihood of purchasing.
AdScale’s powerful analytics dashboards and reports allow you to identify the best performing segments, evaluate the effectiveness of your segments in your acquisition and retention campaigns, fine-tune them, and boost performance with hyper-targeted campaigns.
With AdScale, you can manage your customer segments and marketing campaigns in one place. Link your dynamic segments to your acquisition and retention campaigns and avoid juggling outdated spreadsheets between platforms.
Save time and money and take your advertising to the next level.
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