Leverage the power of your store’s data to improve customer acquisition

BI Analytics

Harness the power of your store’s data for better user acquisition and smarter business decisions with AdScale’s BI tools and dashboards.

Key performance indicators

Get a powerful snapshot of your primary business indicators that tells you how well your business is performing, and helps you identify strengths and weaknesses, like your best performing products, and purchase frequencies compared to the industry standards. More specifically, it helps you see your most urgent business issues, like out of stock products, and mismatched new to existing customer ratios, that should be addressed.

Customer insights

Analyze customer data by gaining valuable insights into your customer behaviors, buying patterns, and trends. Discover new customer- and repeat customer trends, evaluate the value of each customer, and leverage that information to optimize your marketing efforts and decision making.

Cross-selling & Product analysis

Identify which product categories and items are most frequently bought together to create a cross-selling strategy. Pinpoint the top products that new customers purchase, and use that information to grow your business.

The insights that you gain will help you understand which product categories are trendy by location, and may impact how you market to people close to each other. Use this data to improve predictive analytics, marketing campaigns, and customer service, so your business thrives!

Trend analysis

Stay ahead of the market and turn early signals into increased revenue. Identify trends in time to take advantage of the opportunity, and make strategic decisions before the competition does.

Audience segmentation

AdScale allows you to create customer & audience segments based on their behavior and to target them in your acquisition and retention campaigns. This helps you show the most relevant ads to the right customers when they are most likely to convert. Learn more about AI Segments (Shortcut to segments page)

Learn more about segmentation

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