E-commerce Marketing Calendar For 2022

by Amir Levi 26.Apr.2022 16 min read Views

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Amir Levi

Any eCommerce business field, retail or wholesale, should synchronize its marketing campaigns with official or traditional holidays to cope with the demand of its customers and boost sales.

An eCommerce calendar is a must-have tool for marketing planning activities to optimize commercial activities, prepare thematic events, develop discounting programs, and change the purchasing behavior of random and current clients.

Retail managers or marketers use a calendar as an essential attribute to divide different occasions per quarter and month. Dividing the year up in this way helps when it comes to implementing your marketing strategies and tactics. As a part of the comprehensive promotional plan, a detailed schedule that sums up the most popular holidays celebrated worldwide is a straightforward method to predict trends and launch successful promotional campaigns.

However, before your company drafts an eCommerce calendar for 2022, you need to consider:

  • your business profile and market niche,
  • notable business-related holidays to attract the respective target groups,
  • analytical platforms capable of processing vast amounts of information to demonstrate the effects of the thematic sales and promotion ads.

First Quarter

Analyzing the retail marketing tendencies, statistical findings demonstrate high sales revenues in each year’s first months. Although it is too early to summarize total quarter results, previous eCommerce trends imply stable purchasing activities among different buyers. If you focus on three months that indicate the year’s beginning, a retail calendar includes several key dates that could become purchase stimulation factors.

Depending on external factors, 2022 is expected to qualify as the year the pandemic ends. However, the first quarter is showing no let up in terms of online purchases or remote shopping, which opens many valuable avenues to save the customer time and even money if big sales start.

Also, many experienced buyers know that the start of the year is a period for beneficial offers to buy commercial products at considerable discounts after Christmas or last year’s models of computer equipment.


The first month of 2022 is usually not oriented toward profit but toward large-scale post-New Year sold-out campaigns. Usually, New Year is a period of cheerful holidays when people increase their purchasing demands for all products, in the hunt for numerous sale offers. Those who receive discount cards as New Year presents accumulate their consumption activities during January. Distributing gift certificates, individual or general, is therefore a great idea to boost your profit metrics. Digital promo codes or other personalized offers presented on the night of January 1st are excellent investment solutions for customers and an opportunity for an eCommerce marketing sale day.

The other days which could affect your commercial movements are:

  • January 1 – New Year’s Day
  • January 1 – Global Family Day
  • January 5 – National Keto Day
  • January 8 – National Pizza Week
  • January 12 – National Youth Day
  • January 17 – Blue Monday
  • January 17 – Martin Luther King Day
  • January 20 – Get To Know Your Customer Day
  • January 21 – National Hugging Day


The last winter month provides your business with a few dates that can be leveraged to boost sales. The best profit-making holiday is Valentine’s Day. Whatever your online company specializes in, it could see an upturn in revenues around this time. Food or beverage delivery, jewelry, sweets, and flowers are not even remotely an exhaustive list of Valentine’s Day-associated products and gifts. At the same time, spa resorts, home cinema sessions, and other romantically-inclined services can all benefit.

Any merchant will agree that Valentine’s Day is a profound source of creative marketing ideas. The well-prepared promotional campaigns and actively expanded commercial ads via different omnichannels are sure to bring high sales to your business. So, it would be a good idea to insert this holiday into your retail calendar and integrate an effective marketing platform to assess the promotional events and conversion tools for ex-ante and ex-post periods.

Apart from the celebration of love, you should also bear in mind Super Bowl Sunday. However, this day does change year after year, and this most prominent sports event is worth marking in your marketing schedule. Keep an eye on potential finalists and make use of sport-related products to stimulate football fans in their purchasing activities. Different charitable campaigns are also accepted to combine with your company’s social policy diversification. 

In February 2022, you should orient toward:

  • February 1 – Chinese New Year
  • February 13 – Super Bowl Sunday
  • February 14 – St. Valentine’s Day
  • February 20 – Love Your Pet Day
  • February 21 – President’s Day


The final month of the first quarter is March,  a symbol of spring and the time of many prominent holidays you need to include in your online merchant’s organizer. The primary day encapsulating spring vibes is St. Patrick’s Day. Marketers should optimize their products emphasizing the color green and send personal emails to their clients and enhance their interest in thematic goods associated with the cheerful Irish holiday.

March also allows you to determine a day to mark the start of spring. So, you can organize preparatory marketing activities to promote sales for some products which could be helpful in the following decades. For instance, in your eCommerce calendar sales day, you can unveil a new fashion spring collection or kitchen kits for home cushion masterpieces as 2022 specialties. Any discounts should last for one day; however, they need to cover all possible promotion channels to attract relevant purchasing segments.

In addition, UX designers could improve your website or mobile apps using spring motifs.

The main dates of March that will arouse significant interest:

  • March 8 – International Women’s Day
  • March 17 – St. Patrick’s Day
  • March 20 – First Day of Spring
  • March 20 – International Day of Happiness

Second Quarter

The second quarter of 2022 is a commercial bridge between the winter months and upcoming summer vacations. During the selected period, experienced marketers may benefit from compiling hot promo campaigns and initiating a series of curious ads, advertising your business’ products and services.

The second quarter could engage more clients with your business based on analytical dynamics. The new purchasing agents will increase your sales. So, to attain the planned goals, you need to develop customization and personalization options for your clients using the eCommerce calendar to make digital marketing measures more effective. This period would become an excellent start to approaching your marketing policy for future productive commercial deals.


The midpoint of spring is a favorite period for different marketing designers to expand their customer audience and optimize their eCommerce operations. The top spot should belong to the Easter holidays. This religious holiday is an admirable family feast that uncovers many commercial perspectives for most online business entities. Skilled marketers perform a detailed investigation of the business client segments in advance and enhance purchasing dynamics based on thematic emailing and social media marketing. SEO tools would also be a good idea because you can increase your website traffic and optimize lead generation solutions.

So, to record high profits during April, do not forget to include in your calendar:

  • April 1 – April Fools Day
  • April 7 – World Health Day
  • April 11 – National Pet Day
  • April 17 – Easter Sunday (for Christians).


The final month of spring could become a revenue-boosting period if your eCommerce business takes note of several important dates in the respective calendar closely related to profit-making deals. A key date in this month is Mother’s Day. Pre-marketing campaigns should create adequate associations with your products. Marketers can improve assortment positions via Google, Shopify or other similar platforms to make your offers more remarkable.

Even federal holidays like Memorial Day are an excellent way to establish reliable links with your clients to arouse their patriotic feelings and motivate them to choose your products as accessories for the respective events.

Your May retail calendar should contain the following days:

  • May 8 – Mother’s Day
  • May 17 – World Banking Day
  • May 25 – National Wine Day
  • May 30 – Memorial Day


Spring is coming to an end, and summer provides a range of action-packed events, holidays, and feasts to diversify your eCommerce marketing plan. The first summer month has a few events which you can use to plan innovative marketing campaigns and demonstrate to your customers more reasons to order from your company.

Try to combine your promotional activities with the following dates. Don’t forget to mark these in your retail calendar:

  • June 3 – National Donut Day
  • June 4 – National Cheese Day
  • June 5 – World Environment Day
  • June 19 – Father’s Day
  • June 19 – Juneteenth
  • June 21 – World Music Day

Third Quarter

During the third trimester, eCommerce offers should reflect different customer vacation search options. Whatever your online business supplies, you can unify your products or services with client demands to enhance your brand reliability.

Such marketing tricks improve the visibility of your digital brand and allow you to prepare for the further sale-ups planned in November-December.

Also, the third quarter presents you with a few thematic events which could help your marketers finalize summer activities and open a velvety golden season.


July is famous for the most incredible patriotic holiday ever. Every American decorates their house with the national flag and organizes festive barbecue parties to have fun and watch the annual salute in the evening. Modify your digital channels with patriotic vibes and respective colors. In terms of content management, you need to prepare a few blogs or vlogs promoting your brand as a patriotic business that motivates customer behavior to deliver the required products.

Along with Independence Day, you might want to focus on several holidays worth being added to your eCommerce calendar:

  • July 2 – Made in the USA Day
  • July 4 – USA Independence Day
  • July 6 – International Kissing Day
  • July 7 – World Chocolate Day
  • July 17 – World Emoji Day
  • July 30 – International Friendship Day


The retail calendar for any digital merchant is always lacking when we try to fill the August section. Some business analysts deem the last summer month less suitable for profit-increasing deals. Perhaps, this is due to the hot vacation season and passive consumption behavior. The slight recession could be restricted, and sales will be improved if your retail calendar has several dates marked that could be interesting for marketing initiatives: 

  • August 8 – World Cat Day
  • August 9 – Book Lover’s Day
  • August 10 – Lazy Day
  • August 13 – International Lefthanders Day
  • August 19 – National Aviation Day
  • August 26 – National Dog Day


The end of the third quarter should become the main focus for parents and sellers of education-related accessories. However, the pro marketers working in online commerce could list the main September holidays that impact current clients’ purchasing habits and create unique personal offers:

  • September 5 – Labor Day
  • September 11 – National Grandparents’ Day
  • September 12 – National Chocolate Milkshake Day
  • September 17 – Oktoberfest Open Day
  • September 27 – World Tourism Day
  • September 29 – National Coffee Day

Fourth Quarter

The final trimester is sure to fill your digital retail business calendar with many notable dates. The well–known holidays could drastically increase sales, especially if businesses work in entertainment, delivery, and catering. 

Halloween, Thanksgiving Day, and Christmas are the giants of marketing trends that require significant preparatory measures to develop successful promotional campaigns.

Don’t forget to build up your retail calendar and include those holidays if you want to keep your fixed groups of permanent buyers as the leading promoters for your business products and its profit makers.


Market researchers have shown that people feeling blue decide shopping is the best medicine  against depression and sadness in the fall. The fall midpoint impacts people to buy more and more goods in an attempt to shake off the depressive mood. So, the task for digital marketers is to gather all joyous holidays in October to improve customer mood and motivate them for the following purchasers. Email distribution, blasts or personal, are an acceptable solution. However, here are a few holidays associated with October to complete your retail calendar:

  • October 4 – World Animal Day
  • October 10 – US Indigenous People’s Day
  • October 10 – Columbus Day
  • October 10 – World Mental Health Day
  • October 31 – Halloween


Most people associate November with yummy pumpkin pies, mashed potatoes, cranberry sauce, and turkey, of course. All these dishes are a must-have for Thanksgiving Day. However, a day after this sweet family holiday, all merchants face Black Friday, the country’s biggest shopping day. However, analyzing online markets, digital retailers should focus on Cyber Monday to monitor all transactions made during November shopping dates. So, plan your retail calendar using the following dates:

  • November 1 – World Vegan Day
  • November 9 – Veterans’ Day
  • November 24 – Thanksgiving Day
  • November 25 – Black Friday,
  • November 28 – Cyber Monday


The last month of the year is not the only time when we start to sum up all achieved results and analyze profit-related graphics. This is a time when digital merchants could even double their revenues if they anticipate some December-associated festive events. Creative promotional ads and advanced marketing campaigns will make your products noticeable and customer-preferable.

To simplify your searching efforts, we have provided you with the major holidays celebrated in December 2022:

  • December 1 – National Pie Day
  • December 1 – Advent Calendar Start
  • December 4 – National Sock Day
  • December 14 – Free Shipping Day
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 31 – New Year’s Eve

Which Months Are Best For Sales In 2022?

It is hard to predict accurate shopping trends in 2022; however, analytical findings of the previous similar periods allow us to distinguish the winter months as the best shopping period for online merchants. These stable purchase-boosting trends are based on long-term and detailed marketing developments to meet customer expectations and follow the retailer calendar signs as the critical planning attribute.


Why do digital marketers need to use an eCommerce calendar?

A calendar is a planning tool that helps marketers build their strategic and tactical promotional campaigns and optimize positive customer reactions to your business or product. As a result, well-prepared activities will increase a brand’s attractiveness on social media, expand the business target audience, and boost profit sources.

What season could make the most profitable deals for your eCommerce business?

Winter is the best period to modify your business orientation, develop new marketing plans, and increase wholesale and retail purchases. You might want to restart your eCommerce business promotional tools and use cutting-edge technologies to analyze the launched operations.

Are federal holidays perfect for commercial activities?

Federal holidays consist of additional days off, which motivate people to give gifts or send surprises to their family, colleagues, and friends. These actions stimulate delivery services and shopping deals via digital gadgets to save time and find the most beneficial offers. The merchant’s goal is to launch promotional campaigns before the holiday begins.

How do you compile a retail calendar?

The retail calendar should be compiled at the end of each year and comprise popular events that strengthen people’s purchasing wishes and needs. Identify your business orientation, pick up on all related holidays, and draw up your marketing approaches to motivate people to buy and enjoy your service.

What should be special for the eCommerce calendar 2022?

In 2022, an eCommerce planner should contain all possible holidays and traditional events held in a state or country. Shifting the customers from offline shopping centers to online markets stimulates digital marketers to diversify advertising and promotional campaigns to attract more customers and make the brand more popular than competitors.

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