5 Scenarios When You Should Not Increase Your Bids In Google Ads

by Amir Levi 04.Jun.2018 4 min read Views
mm
Amir Levi
Contents

You know how the story goes. You have a high-performing keyword with a good CPA and want to generate more traffic. So you increase the bid amount expecting better results, but all you’re left with is diminished returns.
Don’t fret – we’re here to help!

Scenarios When You Should Not Increase Your Bids on Google Ads


Go to adscale.com and try our 30-day free trial
For an in-depth product walk-through – schedule a demo today!

Conclusions:

Target CPA> 0.95

  • When your current CPA is close to the target CPA, there’s a high risk that increasing your bid will cause the actual CPA to become higher than the target CPA. You’ve just turned a good keyword into a bad one.

Search Loss Impression Share <5%

  • When your search loss rank is lower than 5% – increasing bids will not necessarily buy you more impressions, but this can increase CPA.

Average Position Is Higher Than 1.2

  • When your average position is higher than 1.2, increasing the bids will not substantially improve your position nor will this improve the CTR. Most likely, it will only increase the CPA.

High Budget Utilization

  • If your account is utilizing its full monthly budget, increasing bids for some keywords requires lowering bids for others. In this scenario, you should prioritize the keywords with the highest potential. Increase the bids for those keywords first, while decreasing bids of the remaining keywords.

Insignificant Data

  • Having sufficient statistical data is critical for making informed decisions. For example, increasing your bid does not guarantee a significant increase in conversions. Rather, additional information regarding market trends, targeting, and essential metrics should be examined.

Try AdScale Now

Get Started for Free

Related posts

Take Control Of Your E-mail Marketing — Learn These Email Examples On Shipping Delay

Take Control Of Your E-mail Marketing: E-mail Examples On Shipping Delay

In marketing, there are certain strategies to work with customers that concern goods delivery and delays. Informing your visitors of the location of their package and solving possible issues with its delivery, you establish trustworthy relations with your customers.

03.Feb.2022 7 min read
What is E-commerce Development

What Is E-commerce Development?

Any type of entity, whether offline or online, needs constant modifications and improvements, which lead to its growth and market scaling.

28.Jan.2022 4 min read
Social Media E-commerce Trends AdScale

Social Media E-commerce Trends

Everyone can take advantage of a wide range of technologies and thus match today’s capabilities. In this article, we’ll take a look at social media e-commerce trends and their impact on a company’s bottom line.

25.Jan.2022 5 min read