How To Scale A Business Via E-commerce Tools

by Amir Levi 15.Oct.2021 8 min read Views
How To Scale A Business via e-Commerce Tools

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The successful business of the future is a commercial entity with available e-tools to react rapidly to any change in customer tastes or demands. These е-commerce tools are able to:

  1. create and optimize advertising campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram;
  2. analyze the store orders, products & customers to target the right audience, with the right product, on the right channel with the help of AdScale’s Business Intelligence module (DataBox);
  3. run AI optimization technology on top of Google & Facebook, optimizing the advertising campaigns across all channels 24/7.
  4. supercharge your advertising, making it more accurate, with far less work, providing more revenue, and better return on ad spend.

To be flexible means upgrading your identification, using innovative e-products, and increasing the client database for the occupation of new markets and opportunities. The last option is a helpful solution if you wish to run your business more resistant to the external factors provoking sharp reorientation and demobilization of employees.

The pandemic conditions proved that if you want to grow your e-commerce business during the recession, you should be qualified enough to manage the vast amount of information about your clients and their expectations. The best example is Amazon’s digital shipping business. Its scale-up activities are impressive during the lockdown period and cover worldwide, making Jeff Bezos the richest man in 2020. In other words, the company could implement the respective platforms for the data collection, processing, and result-delivery quickly without any bugs.

So, suppose you decide to run a profitable business, keeping permanent ties with your clients and being beyond the national boundaries to make your commercial indicators higher. In that case, you should think about scalable e-commerce platform accessibility at the initial business step. Luckily, even if you feel some difficulties finding out the matter about how to scale a business, our products are designed to simplify your advertising campaigns.

The Right Ways Of Scaling Your Business

The right ways of scaling your e-commerce business

To enhance the online commerce capacities is a valuable decision to leverage the multi-ordered operations without declining the performance or loading indicators. In this case, you need to scale your web resources that include:

  • improve the backend (use the high-performance servers with satisfactory data processing and storing parameters);
  • install appropriate software boosters for data handling (high balancing and caching options would be helpful to keep and select the required information);
  • use scalable platforms or databases, which are the key instruments for effective data management.

If you manage small or medium sales using e-tools, you need to distinguish how to grow e-commerce business and scale it. Scaling e-commerce measures is to: 

  • enable e-commerce stores to create and optimize advertising campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram;
  • discover new international markets; 
  • hunt new clients or partners;
  • collect existing clients’ preferences.

In other words, scaling means the horizontal expansion of the business endeavors and depends on your ability to handle the massive data volume. Also, the correct marketing strategy based on creative and remarkable social media and messenger promotional campaigns could fasten your e-commerce business success targets.

So, when you actively post your products via SMM tools and predict the increase of the client database, you need to foresee the scalable e-commerce platform parameters and capacities, which would be significant to analyze your current or future customers as a whole. The complete auditing picture shows how to improve your sales and scan the critical information about your customers to meet their expectations, desires, and tastes.

The integrated platform will positively expand the usability of your web resource if you are wondering how to scale your Business Intelligence. The business-client communication tools like feedbacks, chats, cache items, subscribe mailing, etc., will keep the necessary information in the database platform that processes them and offers the scenarios or solutions for the sale optimizations.

So, the triangle of successful scaling improvements for your e-commerce business could contain three pillars above. The practical and simultaneous management of these pillars will provide beneficial revenues for your business and enhance it into new horizons.

Social Media Activities – Updated & Well-communicative Websites – Scalable Platforms

Social media activities - Updated and well-communicative websites - Scalable platforms

The well-organized functionality of all three components makes your business more profitable and managed. The argument for their usage is simple: those who own information rule the world.

Our company is ready to provide the answer about scaling benefits for e-commerce business and offer a well-functionated platform with available benefits:

  • Business Intelligence Dashboards for comprehensive analysis of gaps, pain points, and business segments;
  • Customer Analysis & Segmentation for solid investigation of the targeted groups and make them standing clients;
  • Products Analysis & Segmentation for sales upgrading and boosting;
  • Sync with Facebook & Google for automatic updates with the accessible e-commerce tools.

Scaling E-commerce Via Platform-based Modules

Scaling e-commerce via platform-based modules

The core element for multi-flexible and effective e-commerce business operation is a productive system capable enough to collect and manage informational inputs. Such systems are vital if you want to:

  • fill the information gaps about your clients and products;
  • build the solid joins between different data tables;
  • assess your opportunities and expectations of customers;
  • audit the current business state; 
  • optimize undiscovered facilities, generating possible offers for existing and future clients.

E-commerce innovation solutions stimulate the development of such systems and call them scalable platforms. These platforms should be integrated into the marketing strategy of the commercial organization,  set up as an essential element for strategic enlargement. Scaling e-commerce sales have many advantages:

  • simplify the business relations between the owner of the shipping web resource and its clients,
  • handles its omnichannel inquiries, and
  • upgrades the website functionalities.

In this case, the scale-optimized platforms are complicated and highly productive digital mechanisms that require:

  • the available performance and loading parameters satisfactory enough to manage your sales,
  • the well-integrated options to connect with various omnichannel developments, and
  • the easy-functional navigation tools for your e-business. 

Of course, the online business could invest a large share of its profits into the separate units, specialized in the unique DBMS. However, substantial financial and human resources forwarded into the particular scalable e-commerce platform development are not practical. 

Indeed, the business should consider finding an alternative solution that would be beneficial for it. The optimal decision is to implement the ready-developed platforms which offer you technically supported scaling with confidential information. These platforms simplify the data processing and easily integrate with other tools, websites, and systems. Also, they attentively verify the current weaknesses and strengths of the multifunctional marketing measures and generate reliable ways to optimize sales. 

The scalable platforms are multi-beneficial products because:

  • they require less financial resources and investments, usually accompanied by the whole-cycling development,
  • they find out new opportunities for business enlargement, and
  • the business eager in data scaling can ensure that their data is safely maintained.

One of such platform-developed products was created by AdScale. The DataCloud is the tool you are looking for to optimize your eСommerce activities and expand its new perspectives. This business scaling solution is easy to operate and maintain and offers the highly-performance parameters to progress the targeted activities for a fair market price.

So, do not procrastinate business improvements connected with the introduction of scalable e-commerce tools. Every minute of your doubts and thoughts cost a customer who could decide to prefer your competitor. Be positive-minded, and our specialists would be pleased to assist in making your business boundaries wider and more effective.


How do you scale an e-commerce business?

Business means popularizing and attracting customers by keeping in touch with them via specialized e-commerce tools. To be more clear, AdScale enables e-commerce stores to create and optimize advertising campaigns across Google Search, Google Shopping, Google Display, Facebook, and Instagram.

How can I start a small e-commerce business?

Three must-have e-commerce attributes for a successful small business startup are a personal business website, effective SMM, and a high-performance, scalable e-commerce platform to keep and process massive information inputs. For instance, AdScales’ DataBox is an accessible product for a small e-commerce business with scalable ambitions

What is a scalable e-commerce platform?

A scalable e-commerce platform helps organizations and entities leverage the massive data volumes and fruitfully analyze that information to create a comprehensive picture of customers, products, and effective sales. Such platforms save your time for data sorting and auditing to increase your business opportunities. One of the similar platforms is DataBox by AdScale.

How do you make a scalable e-commerce platform?

If you want to understand the mechanism of the scalable platform functionality, your e-commerce business should come through several steps: Customer Analysis – Business Insights – Compile Recommendations for Improvements – Check KPIs. Luckily, AdScale can consult and support you in scaling your e-commerce activities to make your business data-balanced and more profitable.

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