6 Surprising Statistics About The B2C Buyer’s Journey In 2020

by Amir Levi 12.Aug.2020 4 min read Views
Buyer journey
Amir Levi

It’s no secret that the B2C buyer’s journey has changed drastically in 2020. In an effort to avoid long lines and empty shelves of many struggling brick-and-mortar retail businesses, more consumers are shopping online than ever before. In fact, a report published by eMarketer concluded that e-commerce will reach an all-time high of 14.5% of total retail sales in the United States in 2020. In this article, we will share some surprising statistics about the modern B2C buyer’s journey that you need to know for your e-commerce business.

What Does The Modern B2C Buyer Journey Look Like?

1. Research And Recommendations

Before a consumer makes a purchase, he or she heads to the Web or social media to research. In fact, 97% of consumers research products and services online. Most consumers research product reviews, which significantly influence consumers’ purchase decisions.

2. Content Is Still King

In today’s digital age, with more consumers shopping and buying online than ever before, content is still important to any marketing and sales strategy. In fact, 47% of consumers review at least three to five pieces of content prior to making a purchase or contacting a sales representative. Furthermore, consumers spend an average of five hours per day researching and consuming content on their smart devices

3. Social Selling Is In

Established e-commerce businesses and marketers use social media to promote and sell their products. Facebook is still in the lead as the top social media platform used by companies to attract consumers.

4. Product Category Growth

Although e-commerce sales have increased significantly in 2020 across the board, there are several product categories that have seen immense growth. These categories include household products and essentials; food and beverage (58.5% ); and health, beauty, and personal care (32.4%). Above all, books, music, and video has seen the most growth at 62.7%.

5. The Trust Factor

It’s all about the trust factor for consumers today. Consumers are more likely to purchase from a brand they already trust. In fact, 61% of customers will make a purchase decision after reading or receiving a recommendation from a brand, source, blog, or someone they trust.

6. E-commerce Customer Conversions

On average, 2.72% of e-commerce website visitors convert into customers. e-commerce businesses can boost their conversion rates by leveraging AI. AdScale is an AI-powered advertising platform that allows e-commerce businesses to automate their advertising campaigns and spend across Google, Facebook, and Instagram in a single platform. AdScale helps e-commerce businesses see more sales for every dollar they spend on advertising.

The Modern B2C Buyer Journey Has Changed

All in all, the modern B2C buyer journey has changed. This means your business needs to as well. E-commerce businesses need to shift their sales strategies accordingly in order to appeal to today’s modern buyers to cultivate relationships, boost sales, and grow and scale through 2020 and beyond.

Try AdScale Now

Get Started for Free

Related posts

A Comprehensive Guide to Payment Options for Growing Businesses

High customer expectations have led to many developments in the industry and even tougher competition. Whether you’re a small, medium, or large business, there is tremendous pressure to stay on

19.May.2022 25 min read

20 Ways to Optimize Your E-commerce Conversions Fast

Increase E-commerce Conversions Ecommerce marketers and business owners develop and launch complex, multi-pronged marketing strategies just to bring potential customers to their websites. Unfortunately, the work doesn’t end there. It

12.May.2022 34 min read

E-commerce Analytics Software 2022: Top 20

In general, e-commerce analytics is the process of collecting information from all of the sources that influence your business. It can encompass a wide range of customer lifecycle KPIs, including

02.May.2022 31 min read