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IntegrationsAbout
Launched in 2004, the Ed Hardy clothing brand quickly gained fame for its distinctive style and intricate artwork. After gaining rapid fame in the post-Y2K world, it went dormant just a few years later. In 2020, Anav Behl and Kevin Christiana acquired the rights to the line in North America, staying true to the original artwork.
Their Challenge
Following the successful revival of the brand amidst a resurgence in early 2000s fashion trends, the team was struggling to scale their online store. They tried different advertising approaches, including digital advertising agencies that just didn’t deliver, before turning to AdScale Plus for a data-driven, AI-powered ad solution.
Analysis
Our first step with Ed Hardy was to use our ShopScore Analysis to benchmark their performance, identify the growth roadblocks, and create a roadmap to overcome those obstacles using AI advertising. The analysis raised three key metrics: Their audience targeting and product selection were too broad, their optimization was poor, and their repurchase frequency was too long.
Solution
Using AdScale’s AI and ShopScore roadmap, our experts tailored solutions to address these problems. Through 24/7 optimization, AdScale honed in on the most effective combination of audience segments, product segments, and advertising channels. This enabled Ed Hardy’s advertising to reach the right customer, with the right product, on the right channel, at the right time. As results rolled in, we collaborated to maintain a high return on ad spend while scaling the advertising budget.
Conclusion
AdScale Plus’s AI delivered rapid results. Within seven months, the store’s revenue surged by 11x, driven by targeted advertising and strategic messaging. The repurchase frequency decreased by 70%, and the ROAS remained high despite increasing the advertising budget, exceeding 1,200% during that period. This partnership exemplifies the successful collaboration and growth that AdScale Plus can offer!
ShopScore Analysis
AI Advertising
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