Category: General

Apple’s recent iOS 14 update presents real challenges for e-commerce businesses looking to connect with new customers and expand their commercial reach. Facebook’s proposed changes are based on activities that either hinder or prevent e-commerce store owners from tracking consumer behavior or collecting important data.

According to Facebook:
“The average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”

That’s a pretty devastating loss. This jarring shift in policy does raise concern—but there’s a way to turn this crisis into an opportunity. Using your store’s data insights, you can use customer segments to develop targeted marketing plans that will drive more revenue to your business. And, we’re going all about it. Let’s go.

What Are Customer Segments?

Customer segments are different groups of your customer base categorized according to demographics, preferences, or characteristics based on your store’s data. You could, for example, segment your audience based on whether they are repeat customers or customers with a high average order value (AOV). You can also segment customers based on age, location, occupation, or even personal interests.

What Are The Benefits Of Customer Segments?

Now that you understand the concept of customer segments, let’s look at the benefits.

Creating targeted messaging

By segmenting your customers, you can create campaigns or brand messaging that engage and inspire specific members of your audience. 88% of US marketing leaders reported measurable marketing campaign improvements by personalizing their messaging. Consumers expect brands to offer genuine personal value in the digital age—and customer segments are an effective way to do just that.

Learn your strengths & weaknesses

By segmenting your customers using your store’s data, you will gain a wealth of insight into your business’s core strengths and weaknesses. You might, for instance, find that your repeat customers make up just 13% of your overall audience, but generate 43% percent of the revenue. In this case, you can build on your existing messaging to continue driving revenue from your repeat customers while creating a tailored campaign that appeals to a segment of your audience that generates the least income.

Developing ready-made Facebook & Google audiences

Customer segments will also empower you to create ready-made audiences for your Facebook and Google advertising campaigns. Using your store’s data to create effective customer segments, you will need to rely on Facebook Pixel insights far less. Doing so will give you the tools and independence to create powerful targeted marketing campaigns consistently, boosting your store’s revenue in the process.

Create dedicated and highly targeted marketing campaigns

Another significant benefit to the use of Customer Segments is targeting your marketing and advertising audiences more accurately. For example, if you want to increase the frequency of purchases by repeat customers, you can target customers with low repurchase frequency and offer them products that are purchased more frequently.

Moreover, you can retrieve lost customers (who didn’t make any purchase recently) and target them to increase your repeat customers’ revenue.

Conclusion

While customer segmentation is a powerful means of growing your audience and boosting your store’s revenue, it can prove time-consuming. Segmenting your customers effectively also requires advanced technology as well as analytical skills. Manually creating customer segments also requires continual updates to ensure your insights remain relevant and yield consistent results.

But, there is a solution. AdScale enables you to generate custom-made as well as ‘lookalike’ audiences based on your customer segments while syncing and updating them dynamically. Not only will this save you untold amounts of time on Facebook Pixel, but our accessible platform will help you drive increased revenue to your store on a regular basis. A win-win.

To find out more about who we are and what we do, get in touch. We’ll be happy to answer any of your questions.

For e-commerce businesses looking to connect with an engaged audience, Google Merchant Center is a powerful platform. Using Google Merchant Center to your advantage will increase your chances of ranking well for Google Shopping search results.

But, while Google Merchant (MC) Center does offer a wealth of business-boosting benefits including enhanced search visibility and better brand awareness, sometimes getting ‘approved’ on the platform can prove tricky. This is usually due to ‘misrepresentation’ issues—content that the platform believes is either untrustworthy or in violation of its terms. Here we look at these common Google Merchant Center misrepresentation issues and how to help you overcome and potential roadblocks and enjoy all of the platform’s business-boosting perks.

Understanding Common Google MC Misrepresentation Issues

Getting Google MC to account approval isn’t a quick easy process. If Google believes there are any applicant discrepancies, informational gaps, or platform violations, you will have to solve them before gaining approval. Understanding common Google MC account issues will help you to solve them swiftly. Here are the main reasons you could get denied account approval.

Missing Contact Information

Google doesn’t approve accounts with missing contact information. If your store is missing a shipping policy or returns section or you haven’t supplied a valid e-mail address, phone number, and business address, you will need to address this before applying.

Checkout Security

You will not get Google MC account approval if your online checkout is deemed unsafe. To solve this issue, you must create a valid consumer checkout process protected by an SSL certificate.

Misleading Product Information

Google is committed to making sure that the information consumers find through the search engine is honest, valuable, and up to date. If your products are seen as misleading or inaccurate in any way, your application will be unsuccessful. Here are the primary reasons for ‘misleading product information’:

• Missing inventory
• Outdated product pricing
• Incorrect product URLs
• Product descriptions that are considered misleading or contain banned keywords

In addition to banned keywords, if your product copy is seen as potentially misleading, you will need to update it to gain approval. For instance, you should avoid using phrases along the lines of  ‘Boosts the immune system’ or ‘Extreme weight loss. It’s also important to note that you should never claim that your business is ‘certified’ or ‘accredited’ if it’s not.

Using Google MC: a quicker, better way…

Pinpointing and rectifying Google MC misrepresentation issues takes time as well as persistence—and can distract you from critical marketing and business development activities. While it is indeed possible to apply for a Google MC account and navigate any potential on your own, there is a better way (a time-effective solution): AdScale.

AdScale fully automates the creation and product synchronization with Google MC.

Our world is completely different today. Everything from how we work, go to school, and buy food is part of a “new normal”. But this begs the question: How long will it last? Is the “new normal” here to stay? Many experts believe that many buying habits aren’t going away anytime soon. In fact, 53% of North American households claim that the COVID-19 pandemic has changed how they will shop going forward. So, what does this mean for e-commerce businesses? In this article, we will share several key buying habits that have changed due to the pandemic, and what businesses can do to adapt to the “new normal” trends.

More Buyers Are Shopping Online Than Ever Before

Quarantine orders, closed stores, and empty shelves have forced buyers to shop online—even those who preferred the brick-and-mortar experience. Buyers have realized that shopping online was not only safer, but also easier, convenient, and more reliable. Even as stores, businesses, and shops reopen, many buyers are planning to stick to their online shopping habits for the foreseeable future. If your business becomes an e-commerce business due to the shutdown, then it is a good choice to keep your e-commerce shop open to continue serving your online shoppers. This means ensuring you have an easy-to-use website with a streamlined shopping experience that keeps customers satisfied.

Curbside Pickup Is Convenient

Curbside pickup has been a saving grace for many businesses. Curbside pickup offers similar benefits to buyers, such as safety and convenience. Research shows that stores and businesses that have implemented a curbside pickup service will continue to offer it through the end of 2020. For e-commerce businesses that also have a brick-and-mortar location and a local customer base, offering curbside pickup as an option at checkout significantly improves their experience. Furthermore, ensuring that the shopper’s experience is as easy and convenient as possible will increase customer loyalty, retention, and repeat sales for your e-commerce business.

Customers Are Buying Digital Products And Services

Service-based businesses were hit hardest by the pandemic. For example, gyms, studios, and salons were among the few types of businesses that had to get creative and innovative to quickly improve their digital product or strategy, or completely develop one from scratch. However, many buyers have found new ways to interact with their favorite services, such as purchasing virtual classes or participating in digital consultations or events. Although many feared that their businesses would suffer due to the lack of in-person interactions, studies show that 14 percent of buyers purchased a digital service or product that they normally would have purchased in person. Furthermore, that same 14 percent are also likely to continue to purchase those virtual products and services in the future.

Offering digital versions of your product or service can actually expand your customer base rather than shrink it. e-commerce businesses can reach a wider audience without any physical or geographical limitations.

Reaching For The Future With AI

No one could have predicted what 2020 had in store for our world. Although completely unexpected, the pandemic has forced a shift that has increased innovation, sparked creativity, and created new opportunities. Additionally, with more focus on online shopping than ever before, more and more e-commerce companies are leveraging and adopting AI technologies and tools to help them keep up with the customer demand, target and reach new customers, and improve efficiency all around. AdScale is an AI-powered tool designed to streamline digital advertising for e-commerce businesses, allowing them to reach more customers while also pushing their marketing budgets to go that much further.

With e-commerce growing gradually by the month, and with the global pandemic still among us, the 2020 shopping season is expected to begin early and be busier than ever. In fact, it is expected that the Black Friday sales trend will grow to 61% in 2020.

It goes without saying (or writing) that this presents a huge opportunity for e-commerce businesses. So how can you make sure your e-commerce business capitalizes on the right Black Friday opportunities and at the right time? In this article, we will share some benefits of using digital advertising for your store’s Black Friday campaign, and how to leverage the right tools to help you do it.

Why Should You Use Digital Advertising In Your BFCM Campaign?

Although Black Friday campaigns and deals can generate many sales and orders from organic traffic alone, digital advertising can double those orders while also significantly boosting your Return On Ad Spend (ROAS), despite the high advertising costs of the holiday season. This is also a great opportunity to collect audience data for future campaigns.

“Digital advertising can double your orders on Black Friday, while also significantly boost your Return On Ad Spend.”

5 Tips For Using Digital Advertising For Black Friday

1. Increase your budget

With a great holiday shopping event comes great competition. The best way to beat your competition this year is to increase and maximize your ad spend budget during Black Friday. Be sure to also get into the habit of checking your budget allocation and utilization on a daily basis as Black Friday approaches.

Increase bids as often as possible for the greatest impact on your audiences. It’s also important to migrate your budget between different campaigns and advertising channels to make sure your marketing dollars are going the distance for your e-commerce business.  So, make sure you’re increasing your budget to the max available during Black Friday. Keeping the same daily budget on Black Friday will cause many potential sales to slip away, eventually falling into your competitors’ pocketbooks.

“AdScale can help you do all of the above. AdScale is designed to automatically allocate budgets, optimize bids, and target relevant audiences. It works 24/7 to optimize your advertising campaigns.

2. Focus on top-performing products and collections

One of the best and easiest ways to make the most from your Black Friday advertising campaign is to focus on selling your already top-performing products and collections. These are the products and collections with the following:

• High order volume
• High conversion rates
• High profit margins
• Most profitable products
• Most competitive pricing

You can do this by optimizing your Google and Facebook ads to promote your top-performing products. You can also take this one step further by offering a significant sale or discount to boost your sales through the roof!

“By using AdScale, you can simply select the AI Pick, which will automatically choose your top-performing products, and update them dynamically according to ongoing product performance metrics. With AdScale, you can make the strong, stronger!”

3. Use teaser ads to create expectations for your customers

Publish ads several days before the start of a sale to get customers excited. For example, you can publish an ad with the following copy: “48 hours to the Huge Black Friday SALE!” Remember, excitement is contagious. By effectively creating some excitement and hype around your Black Friday sales and deals, you are in a better position to boost sales.

“With AdScale, you can easily create ads using ready-made ad copy text for the upcoming holiday shopping season.”

4. Diversify your audience targeting on Facebook Ads.

Now it’s time to take full advantage of your customer history. Reach new potential customers by setting dedicated audiences either by data from your Facebook pixel or by uploading the customer list as a Facebook custom audience.

Matching the relevant products/collections you advertise to dedicated custom and lookalike audiences is one of the main things that can take your advertising campaign to the next level! Here are some audience ideas you can use for your campaign:

Audience Name	Description
Top Spenders	Customers who made a purchase with high AOV (average order value).
Loyal Customers	Repeat customers who make regular and frequent purchases. For example, customers who purchased every 60 days, during last year.
Single Purchase – High AOV	Customers who made only one purchase but their AOV is more than 50% higher than the average
Single Purchase buyers	Customers who have only made one purchase

“AdScale can automatically create all the above audiences and add them to your digital advertising campaigns. Simply choose the audience types you would like to include and AdScale will generate highly-targeted audiences relevant to your products and store.”

5. Expand your reach with multi-channel advertising

It’s crucial to reach your potential customers on the right channel and at the right time, regardless of their location. In addition to Facebook and Instagram, other channels such as Google Shopping and Google Search can help increase conversion rates and boost your Black Friday sales to a whole new level.

For this year’s Black Friday shopping season, you can also take advantage of the recently released Facebook Shops. Facebook Shops allows you to add a store to your e-сommerce business’ Facebook page for even more exposure, engagement, and conversions.

“AdScale allows you to automatically distribute your ads across multiple advertising channels at the ad level. In addition to that, AdScale is one of the first Facebook e-сommerce Partners, and is fully certified and integrated with Facebook Shops.”

How To Increase E-commerce Sales On Black Friday 2020

Black Friday 2020 is quickly approaching, and this is a year you don’t want to miss out on. With consumers starting their holiday shopping earlier than ever, and with another boost in e-commerce sales expected, this Black Friday 2020 is a year that your e-commerce business can’t afford to miss out on.

AdScale is here to help. By offering a wide range of highly-robust, AI-powered features and functionalities, you can finally say goodbye to the endless hours wasted on manually creating and displaying ads, and monitoring ad budgets, hoping you are doing the right thing. By having the right digital advertising tips and tools at the ready, you can easily increase e-commerce sales in ways you never thought possible—and without adding extra resources or breaking the bank.

Most established e-commerce businesses think that the only way to boost sales and grow their businesses is by increasing their marketing and advertising spend. In fact, studies have shown that the majority of businesses planned to increase their budgets on customer acquisition in the next year. Although this method can be effective and yield more sales, the truth is that acquiring new customers actually costs more than upselling to existing customers. One of the easiest ways to grow your e0commerce business is to sell more to existing customers. Furthermore, according to a report published by Bain & Company, increasing customer retention by 5 percent can generate up to 25 percent more profits. In this article, we will provide some tactics to sell more to current customers to grow your e-commerce business.

Calculate Your CLV

Before you can effectively sell more to current customers, it’s important to first understand your baseline Customer Lifetime Value (CLV). Your CLV tells you who your most valuable customers are, so you can focus on selling more to them effectively. This is a quick win that can boost your ROI.

Understand Your Customers

Another important tactic is understanding your customers’ interests, wants, and needs, and finding unique ways to address those needs and add value. You can learn more about your customers by collecting customer feedback through customer surveys and focus groups or even interviewing them on an individual basis.

Identify Similar Products

Another tried and true method is to identify key products that are either similar to other products your customers have purchased, or that they might enjoy based on their purchase history. For example, customers who purchase Product 1 might be interested in purchasing Product 1-A. The good news is that there are many automated tools and software available today that can do this for you.

Study Your Competition

If you are brainstorming new ideas for upselling your products to existing customers, why not see what your competitors are up to? Pay close attention to what they offer customers and how they offer it, and see how you can emulate those methods, put a creative spin on them, and make them work for your own customers.

Leverage AI-Powered Tools

As mentioned briefly above, there are a number of automated tools and software that can help optimize your digital ads to ensure that they are appearing in front of the right customers and at the right time, and also further optimize your ad spend. By understanding who your customers are and identifying similar products that are relevant to a customer’s product history, you can then leverage an AI-powered tool, such as AdScale to ensure that they see the most relevant ads and product information to influence their purchase decisions.

Create An Action Plan With AdScale

Every e-commerce business owner wants the “secret recipe” to increase sales, and how to best reach and upsell to existing customers. By having a creative and strategic action plan, you can ensure that you aren’t missing the opportunity to sell more to existing customers.

By adopting AdScale, you immediately take out a great deal of time, money, and guesswork that goes into creating, publishing, and optimizing your digital ads. Upselling to existing customers and further expanding those customer relationships has never been easier.

Startup e-commerce businesses know the challenges of getting their stores off the ground. However, after generating brand awareness and sufficient exposure to making that first sale, established e-commerce businesses then encounter a whole new often set of challenges: increasing the efficiency and functionality of all operations—from the second a customer places an order to fulfillment. In this article, we will provide some tips on how to increase the efficiency and functionality of your e-commerce business to improve the customer experience to reduce operational costs, drive more sales, and scale.

Personalize

Quality products and services and affordable prices used to be enough to satisfy customers. However, with technological advancements completely reshaping our world, customer expectations are higher than ever before. Today’s customers are far more informed about a product before making a purchase decision. How can e-commerce businesses keep up? Personalization is key to getting your e-commerce business to stand out from your competitors as well as to driving customer loyalty and retention. Some examples of personalization include sharing content or information that includes the following:

• information or details related to their geographic locations
• shopping habits or patterns (such as purchase frequency, product purchase history, average order history, and so on)
• product browsing history and interests
• birth date

Get Mobile Ready

Providing customers with a mobile-friendly and immersive experience is a MUST today in order to convert users into paying customers. In fact, mobile e-commerce sales are projected to reach $2.91 trillion in 2020, which is a 25.4 percent increase from 2019—and this growth rate isn’t slowing down anytime soon. Mobile e-commerce sales are expected to only increase by another 22.3 percent, hitting a whopping $3.56 trillion in 2021.

Improve The Checkout Experience

Although there are a number of important Ecommerce elements that go into shaping and providing an awesome experience for customers, there is one element that stands above all others: the checkout experience. Ecommerce businesses can have amazing, beautifully-designed stores with all the latest and greatest features and advanced functionalities. However, if the checkout process is complicated, then all other efforts go to waste. Take time to capture and analyze data related to why customers abandon their carts at checkout or don’t follow through with a purchase. By understanding “the why” behind this, you can further improve the checkout process and experience to drive sales.

Leverage Artificial Intelligence (AI)

The world of e-commerce today relies on the latest artificial intelligence (AI) technologies to automate shopper experiences, workflows, advertising, and more. As a result, more and more e-commerce businesses are leveraging AI tools and technologies to increase the efficiency and functionality of their stores. AdScale is an online e-commerce platform powered by AI that automatically creates and optimizes ads and budgets across various digital marketing channels, such as Google, Facebook, and Instagram, helping e-commerce businesses boost ROI and ROAS.

How To Increase The Efficiency Of Your E-commerce Business

The tips shared above for increasing the efficiency and functionality of Ecommerce business operations are tried and true ways to improve, advance, and scale. Above all, it’s important to take both a high-level approach toward e-commerce as well as a deep dive into both your front- and back-end operations and identify areas to streamline workflows and processes that are not only more cost-effective but also provide a better customer experience.

There are many things to consider when growing e-commerce business. From managing inventory, fulfilling orders, shipping, and providing five-star customer support, the list is seemingly endless. Even if your e-commerce business runs like a well-oiled machine, there may be small, hidden growth killers that are preventing your business from moving up to the next level. In this article, we will review the top seven most common growth killers that may be impacting your e-commerce sales.

The Top 7 E-commerce Growth Killers

1. Checkout Funnel

This is where most transactions and sales come to a grueling halt. Be sure that your checkout funnel is as easy as possible for customers to complete their purchases. If your checkout funnel involves seven steps, several forms to fill out, and multiple pop-ups in the process, then you are making the customer experience more difficult. As a result, customers will end up getting frustrated and abandoning their carts to shop elsewhere.

2. Available Payment Methods

Similarly, be sure to offer multiple forms of payment for customers, including digital payment methods, such as PayPal, Apple Pay, and Venmo, for example.

3. Mobile Optimization

Is your e-commerce site optimized for mobile? If not, then this is a definite growth killer. Many consumers today make purchases directly on their phones. Your online store should be mobile optimized and make it easy for them to do that.

4. Synchronize Inventory

E-commerce businesses that operate in omnichannel capacities typically struggle with ensuring their inventory is up to date. Be sure that your inventory is accurately syncing across all channels.

5. Customer Experience

E-commerce businesses that don’t take the time or put in the effort to consider the customer experience in their operations are likely hurting sales. Customers’ expectations for seamless, personalized experiences are higher than ever today. Be sure to review your current funnels and channels to ensure that you are providing the best experience for your customers.

6. Marketing Payment Methods

Not only will offering multiple payment options attract both local and international customers, which will ultimately boost sales, but it’s also important to market that your e-commerce business accepts these familiar payment methods. You can advertise this on your ads across your marketing mediums, including social media platforms.

7. Automate Digital Advertising

Similar to the previous point, you can automate and streamline your digital advertising efforts by leveraging technology. For example, AdScale is an AI-powered advertising tool that allows e-commerce businesses to not only automate the process of creating and running ads on multiple platforms but also optimize them. AdScale is a proven solution for boosting marketing ROI and stretching marketing budgets to go further.

Keeping Your E-commerce Business Alive

All in all, your e-commerce business practices and activities must be customer- and revenue-focused. The biggest changes made to e-commerce businesses are typically geared towards adopting new technologies, digital tactics, and innovative ideas. Above all, the most delicious ingredients for success include data, technology, and how you turn those insights into actions for growing your e-commerce business.

With e-commerce growing gradually by the month, and with the global pandemic still among us, the 2020 shopping season is expected to begin early and be busier than ever. In fact, traffic to Click Frenzy’s site doubled year over year. It goes without saying (or writing) that this presents a huge opportunity for e-commerce businesses. So how can you make sure your e-commerce business capitalizes on the right Click Frenzy opportunities and at the right time? In this article, we will share some benefits of using digital advertising for your store’s Click Frenzy campaign, and how to leverage the right tools to help you do it.

Why Should You Use Digital Advertising In Your Click Frenzy Campaign?

Although Click Frenzy campaigns and deals can generate many sales and orders from organic traffic alone, digital advertising can double those orders while also significantly boosting your Return On Ad Spend (ROAS), despite the high advertising costs of the holiday season. This is also a great opportunity to collect audience data for future campaigns.

“Digital advertising can double your orders on Click Frenzy, while also significantly boosting your Return On Ad Spend.”

5 Tips For Using Digital Advertising For Click Frenzy

1. Increase Your Budget

With a great holiday shopping event comes great competition. The best way to beat your competition this year is to increase and maximize your ad spend budget during Click Frenzy. Be sure to also get into the habit of checking your budget allocation and utilization on a daily basis as Click Frenzy approaches. Increase bids as often as possible for the greatest impact on your audiences. It’s also important to migrate your budget between different campaigns and advertising channels to make sure your marketing dollars are going the distance for your e-commerce business.  So, make sure you’re increasing your budget to the max available during Click Frenzy. Keeping the same daily budget on Click Frenzy will cause many potential sales to slip away, eventually falling into your competitors’ pocketbooks.

“AdScale can help you do all of the above. AdScale is designed to automatically allocate budgets, optimize bids, and target relevant audiences. It works 24/7 to optimize your advertising campaigns.

2. Focus On Top-performing Products And Collections

One of the best and easiest ways to make the most from your Click Frenzy advertising campaign is to focus on selling your already top-performing products and collections. These are the products and collections with the following:

• High order volume
• High conversion rates
• High profit margins
• Most profitable products
• Most competitive pricing

You can do this by optimizing your Google and Facebook ads to promote your top-performing products. You can also take this one step further by offering a significant sale or discount to boost your sales through the roof!

“By using AdScale, you can simply select the AI Pick, which will automatically choose your top-performing products, and update them dynamically according to ongoing product performance metrics. With AdScale, you can make the strong, stronger!”

3. Use Teaser Ads To Create Expectations For Your Customers

Publish ads several days before the start of a sale to get customers excited. For example, you can publish an ad with the following copy: “48 hours to the Huge Click Frenzy SALE!” Remember, excitement is contagious. By effectively creating some excitement and hype around your Click Frenzy sales and deals, you are in a better position to boost sales.

“With AdScale, you can easily create ads using ready-made ad copy text for the upcoming holiday shopping season.”

4. Diversify Your Audience Targeting On Facebook Ads

Now it’s time to take full advantage of your customer history. Reach new potential customers by setting dedicated audiences either by data from your Facebook pixel or by uploading the customer list as a Facebook custom audience. Matching the relevant products/collections you advertise to dedicated custom and lookalike audiences are one of the main things that can take your advertising campaign to the next level! Here are some audience ideas you can use for your campaign:

Audience Name	Description
Top Spenders	Customers who made a purchase with high AOV (average order value).
Loyal Customers	Repeat customers who make regular and frequent purchases. For example, customers who purchased every 60 days, during last year.
Single Purchase – High AOV	Customers who made only one purchase but their AOV is more than 50% higher than the average
Single Purchase buyers	Customers who have only made one purchase

“AdScale can automatically create all the above audiences and add them to your digital advertising campaigns. Simply choose the audience types you would like to include and AdScale will generate highly-targeted audiences relevant to your products and store.”

5. Expand Your Reach With Multi-channel Advertising

It’s crucial to reach your potential customers on the right channel and at the right time, regardless of their location. In addition to Facebook and Instagram, other channels such as Google Shopping and Google Search can help increase conversion rates and boost your Click Frenzy sales to a whole new level. For this year’s Click Frenzy shopping season, you can also take advantage of the recently released Facebook Shops. Facebook Shops allows you to add a store to your e-commerce business’ Facebook page for even more exposure, engagement, and conversions.

“AdScale allows you to automatically distribute your ads across multiple advertising channels at the ad level. In addition to that, AdScale is one of the first Facebook e-сommerce Partners, and is fully certified and integrated with Facebook Shops.”

How To Increase E-commerce Sales On Click Frenzy 2020

Click Frenzy 2020 is quickly approaching, and this is a year you don’t want to miss out on. With consumers starting their holiday shopping earlier than ever, and with another boost in e-сommerce sales expected, this Click Frenzy 2020 is a year that your e-сommerce business can’t afford to miss out on.

AdScale is here to help. By offering a wide range of highly-robust, AI-powered features and functionalities, you can finally say goodbye to the endless hours wasted on manually creating and displaying ads, and monitoring ad budgets, hoping you are doing the right thing. By having the right digital advertising tips and tools at the ready, you can easily increase e-сommerce sales in ways you never thought possible—and without adding extra resources or breaking the bank.

With the holiday shopping season upon us, are your advertising campaigns really ready?
Well, for all you last-minute marketers, here are a few quick & easy ways that are proven to help make crunch time tweaks a breeze and, more importantly, increase your sales.

1.Venngage: Create Compelling Visuals For Ads

In the days leading up to the most significant shopping period of the year, it’s the best time to advertise. Customers are primed and ready to see what you have planned, but sometimes last-minute changes to ads can be a bit tricky and time-consuming.

That’s where Venngage steps in with unique templates and customization tools for creating exactly what you need without all the hassle.

2. Target VIP Customers With An E-mail Blast

It can pay off big to target your best customers (often the top 3-5% spenders) with bigger than normal discounts and offers. These customers are often willing to spend three times more than other customers on your list.

Show these customers how much you care and watch them return the favor!

3. Dlvr.it: Automate Social Media Posting

Maintaining a strong social media presence is even more important, and challenging, during the holiday season. The right posts at the right time can drive new and returning customers to your store as well as build organic brand awareness.

Dlvr.it will schedule the posting and recycling of your social media posts across all major social media networks. Not only will you be able to set when and where your original posts will appear, but you can also search for other trusted content for new content. This system is an excellent way to plan ahead for special holidays, events, or even a time of day so that you can increase your store’s brand awareness while you take a break to enjoy the holiday season!

4. Offer Bundles, Cross-Sales, & More

Draw people in with a free or ‘discounted’ item as part of a Bundle, with a Cross-sale, or with an Add-on. These can be displayed as a collection ad or all together in a single advertisement, but either way, they really add value for customers! And added value means a higher conversion rate!

• Bundles: Two or more complementary products added to the cart from the product page or checkout, usually sold at a discount.
• Cross-sells: A product that complements an existing purchase but is from a different category (or vendor).
•  Add-ons: The extras—protection plans, tech-support subscriptions, or product training—that offer peace of mind.

Tip: Encourage customers to convert with ad copy emphasizing you are “Once in a Year Sale!”.

5. AdScale: E-commerce Ad Automation

AI-driven advertising for Ecommerce Stores automates your advertising across Google, Facebook, and more. This means you can relax while your ads are optimized to compete during the busiest, and often most expensive, shopping period of the year! Companies like AdScale develop software that will guarantee your ads reach your targeted audience, delivering you the results that you deserve.

AdScale: Stop missing sales today! Sign up now and receive a Free 14-Day Trial & $75 Google Ads coupon!