Category: General

As an experienced ecommerce owner or manager, you know that the world of PPC advertising is constantly evolving. To stay ahead of the curve, it’s important to stay up-to-date on the latest trends and developments in the field. In this blog post, we will explore some of the key trends and predictions for the future of PPC, and discuss how you can use these insights to optimize your advertising efforts.

Trends in PPC

One major trend in the world of PPC is the increasing use of artificial intelligence (AI) and machine learning. These technologies are being used to automate many aspects of PPC advertising, from keyword research and ad bidding to ad creation and optimization. This can help make the process of running PPC campaigns more efficient and effective, and allow you to focus on other aspects of your business.

Another trend in PPC is the rise of voice search. As more and more people use voice assistants like Siri and Alexa to search the internet, PPC ads need to be optimized for voice search. This means using long-tail keywords and natural language, and providing clear and concise information that is easy for voice assistants to understand.

Another growing trend in PPC is the use of mobile advertising. As more people move to use their smartphones to shop, it’s becoming crucial for PPC ads to be mobile-friendly and optimized for small screens. This means using responsive design and providing a seamless user experience on mobile devices.

The use of social media for PPC advertising will also continue to grow. As more people use social media platforms like Facebook, Instagram, and LinkedIn to discover and purchase products and services, it will be essential for businesses to incorporate social media into their PPC campaigns. This can be done by using social media advertising platforms, such as Facebook Ads and LinkedIn Sponsored Content, to reach potential customers on these platforms.

Predictions for the Future of PPC

One prediction for the future of PPC is that the use of AI and machine learning will continue to grow, with more and more PPC platforms offering advanced automation and optimization features. Another prediction is that the use of voice search will become even more prevalent, and that PPC ads will need to be optimized for voice search to be effective.

Steps to Take for the Future of PPC

To take advantage of these trends and predictions, there are a few steps you can take as an ecommerce owner or manager:

1. Invest in AI and machine learning: Consider using PPC platforms that offer advanced automation and optimization features powered by AI and machine learning. This can help make your PPC campaigns more efficient and effective.

2. Optimize for voice search: Make sure your PPC ads are optimized for voice search by using long-tail keywords and natural language. This will help ensure that your ads are shown to users who search using voice assistants.

3. Focus on mobile: Make sure your PPC ads are mobile-friendly and optimized for small screens. This will help ensure that your ads are effective on the growing number of mobile devices used to browse the internet and make purchases.

4. Invest in social media advertising: Consider incorporating social media advertising platforms, such as Facebook Ads and LinkedIn Sponsored Content, into your PPC campaigns. This can help you reach potential customers on the platforms they use every day.

5. Focus on personalization and targeting: Use data and insights from customer behavior and preferences, as well as

Summary

The future of pay-per-click (PPC) advertising will be heavily influenced by the rise of AI and machine learning, the growing popularity of voice search, the importance of mobile advertising, and the increased use of social media for PPC. To capitalize on these trends, ecommerce managers should invest in AI and machine learning technology, optimize their ads for voice search, focus on creating mobile-friendly ads, incorporate social media advertising into their campaigns, and personalize and target their ads using data and insights. By staying up-to-date on these trends and taking the appropriate steps, businesses can effectively navigate the future of PPC advertising.

E-Commerce has grown to become a multi-billion dollar industry. Every day, we witness more and more brick-and-mortar stores shutting down and e-commerce stores taking their place. More people shift towards e-commerce shopping as their preferred way of buying stuff, especially as e-commerce services become increasingly reliable and fast.

Given the rapid rise of online stores, all digital businesses now have unprecedented competition from other e-commerce stores popping up everywhere. This brings forth a challenge online businesses must address as a priority if they are to survive in the crowd of e-com stores.

E-commerce businesses need to leverage marketing strategies for e-commerce stores to beat the competition and make headway. Incorporating e-commerce marketing tactics into your plan is the only way to ensure that your store builds a sustainable base and grows further.

If you have an e-commerce business and want to experience unparalleled growth, keep reading to know how to use e-commerce marketing strategies to push your business to the limelight.

What Are E-Commerce Marketing Strategies?

E-commerce is about any business operated mainly online. Marketing strategies for e-commerce businesses are not only about making more sales. They’re also about increased engagement, more visitors, high visibility, more conversions, a high number of people visiting the website and the landing page, and more such goals as a part of the marketing plan.

When planned and applied with tactics, marketing strategies for e-commerce can increase the number of people visiting the store and purchasing from it. You can bring in more outbound and inbound leads to the business.

How to Leverage Ecommerce Marketing for Business Growth

You can leverage in several ways e-commerce marketing strategies to increase business growth. With more advanced technology, you have more ways to market a business. Here’s how you can do that too.

1. Implement SEO for Business Website

Several search engines have started businesses with fresh perspectives and brand new approaches. Google is still the number one search engine, and only a few can compete with its growth.

Most people today open Google before they buy anything to do preliminary research and get recommendations. If you can rank on Google and become visible to these people searching for products to buy, your e-commerce business will witness immense growth.

Invest in proper SEO of your website, landing page, and store to rank among the first few search results on Google. E-commerce SEO will ensure that people land on your store and website when they type in a search inquiry related to your business. If you can rank on Google using organic means instead of paid advertising, you will see an immense surge in the visitor count and conversions.

To successfully optimize your store or website on search engines, do keyword research and find out about the words and phrases which are most popular among the audiences. Then, adjust these keywords in your landing pages, website, store, and other areas.

Besides on-page SEO, invest in building backlinks and improving the user experience of the visitors landing on your store. The easier it is to navigate, the more people will click on that coveted ‘buy’ button.

2. Invest in the Right Tools

Marketing in the current scenario has taken a different shape. It is no longer only about advertising banners, TV ads, and brochures. Digital marketing is the number one priority for most businesses.

For online marketing strategies, many different tools are available. The advancement of technology has put several new tools in the limelight that not only help you implement marketing strategies but also aid in keeping track of them. With this, you know what works and what needs changes.

To fully leverage the e-commerce marketing strategies, you must incorporate these tools into your marketing plan. For example, a media monitoring tool will help you keep track of all the social media channels where your business had mentions or shares.

You, as a business, will operate on several platforms and deal with different issues daily. It can be hard to keep track of the social media platforms that tagged or mentioned your e-commerce store.

By using a media monitoring tool for your business, you’ll be able to keep track of where your audience is and the market that is more interested in your product offerings. Combine this with other tools to boost your e-commerce marketing strategies.

3. Use Content Marketing to Attract the Audience

Content marketing might not be as popular as other digital marketing strategies, but it’s one of the best tools to attract an organic audience. Content marketing is a gradual process and a long-term strategy, but it is worthwhile.

For content marketing, create and write unique content targeted toward your desired audience. Write the content to help the readers and provide valuable information related to the field in which you are working. By giving out free and value-laden information, people will become loyal followers, and from there, they will convert into cherished customers.

One thing to know is that you don’t need to create content in written form only. You can also create videos and write posts on social media. Whatever medium you use, ensure original, creative, and valuable stuff for the best results.

Remember that SEO is the key here too. Whatever medium you use to create content, do proper SEO research and optimize your content so that people can find it on Google and other search engines.

4. Focus on the Website Layout

The design and layout of your website or e-commerce store are very vital. Websites and stores are mainly visual media. Layout and design done on these pages create your customers’ first impression.

Ensure that the website layout is clean and provides a great user experience. If people have trouble finding the products or other categories on your website, they will leave the page. The layout of your website or store must also be easy to navigate. Visitors would find the products they need without much hassle.

The design of the website and other pages is of the essence too. A poorly coordinated webpage or colors that don’t sit well on the eyes will leave the audience baffled, and they won’t stay. Choosing the right combination of colors is necessary as these theme colors will represent your brand everywhere — online and offline.

Also, make sure to choose colors that you can work with later on. It is not a good impression if the theme colors of the logo or other icons do not match those of the website. Go for clear designs and minimal and unique layouts, and ensure user-friendliness for maximum engagement with your e-commerce store.

5. Pay for a Spot at the Top

The above e-commerce marketing strategies do not mean you can only go for organic tactics. Using paid strategies to promote your e-commerce store is a must. You should use a combination of paid and unpaid strategies for marketing purposes.

Google reserves certain spots at the top of the page for paid results. You can take part in the bidding war to get the top spot there. You can also run paid ads on social media channels like Facebook and Instagram. You can take up sponsored posts and do paid collaborations on your page to widen your reach.

Incorporating paid marketing strategies can increase the rate of user engagement as more people will visit and buy from your store.

Conclusion

Implement your e-commerce marketing strategies with a planned approach. You can use the best tactics, including SEO, content marketing, social media marketing, and results analysis. You can go for paid strategies to boost sales as well.

Using a balance of paid and unpaid e-commerce marketing strategies is optimal. Do your research, use proper tools, and implement the plan to get the best results.

Written by Marcus Clarke, Digital Content Manager at Messente

Introduction

A study by Boston Consulting Group, one of the largest consulting companies in the world, found that brands that thoroughly implemented First-Party Data in advertising and marketing processes increased revenues up to three times!

So what is first-party advertising, and how does it work?

Data Types

First, let’s understand what data types exist:

• First-Party Data – this is my data; We will expand on it immediately.
• Second Party Data – this is our data; for example, when you and I share data and each one benefits from the other’s first-party data.
• Third-Party Data – this is their data. That is someone else’s data that I use.

The most common use to date is, of course, third-party data. How does Facebook advertising work? For example: when you enter an e-commerce site, the site plants information in your browser, such as which products I viewed, what I added to the cart, etc. The browser sends the data to Facebook, and its advertising system uses the information in two ways:

• She targets me as a remarketing audience for the site I browsed,
• She targets me as a new audience for the competitors of the store I was browsing

In practice, all websites contribute their information to Facebook, competing for the same audiences.

FIRST-PARTY DATA

We define first-party data as data that businesses can collect directly from consumers. This includes information about customers’ intent to purchase to improve the shopping experience. First-party data sources include browsing behavior on a company’s website, order transaction history, customer data, and product information.

First-party data comes from your online store; therefore, it is the most valuable type of information you can collect. It helps you understand customer behavior and identify buying patterns; therefore, first-party data is more accurate than third-party data.

Suppose we put the three types on a graph, one axis of which has the amount of data and the other axis the level of accuracy. In that case, we will find that third-party data is the largest in terms of quantity but the least accurate, while first-party data is smaller but much more qualitative and accurate.

Approaching a world without cookies soon, advertising on Facebook and Google is becoming a black box increasingly. The only way to accurately advertise and beat the competition is to use data that is only yours. 

The data of your customers, your products, your orders, basically all the data you have on your ecommerce site, data that Google and Facebook do not have because they can’t access your ecommerce site. It is also data that does not leak to any competitor.

Using first-party data correctly, you can build targeted advertising and marketing processes with personalized value propositions based on an in-depth analysis of consumer behavior and buying patterns.

Using first-party data in advertising

Four key elements should be part of any first-party data-led advertising campaign:

1. Segmentation of audiences – this is the basis for creating homogeneous groups with common denominators that can be leveraged through personalization in marketing.

2. Relevant value propositions – enabling high customer engagement. The trick is not only to whom to offer but what to offer and when to offer.

3. Using analytics and machine learning technologies to produce personalized customer experiences. Businesses don’t realize how much gold lies in their data.

4. Cross-channel marketing – the ability to manage the process and share the data between all the main marketing channels in an easy way.

Summary

Should you use first-party data in your advertising? Absolutely! It’s the best way to build personalized ads that target the right audience with the right message at the right time.

Introduction

It’s no secret that ecommerce marketing is complex. In order to properly scale your business while maintaining a good return, it’s essential to get the most out of your advertising budget. While many factors are involved in this process, AI can significantly improve an advertising campaign. This article will overview how AI works in advertising and how it can help/what it can contribute to ecommerce advertisers.

What is AI

Artificial intelligence (AI) is a computer system that can act independently without being explicitly programmed. AI uses data to understand the correlations between different parameters for taking actions and solving problems.

AI is often used for tasks that humans find difficult or impossible—like maximizing the performance of paid ads.

Why AI-Advertising is Vital in Ecommerce 

The key to successful advertising in a post-cookie world is using your first-party data in advertising campaigns. Because Google and Facebook don’t have that data, this can distinguish your ads from all other competitors, making them more accurate and effective.

There are many reasons why AI is so important for ecommerce advertising. Here are a few of the most significant benefits:

Audience targeting

AI is an incredibly powerful tool for audience targeting. It can help you target your audience with incredible precision, knowing exactly who to target, when the best time to reach them is, and what they’re likely to respond to.

It’s simple: the more specific you can be about the type of person you want to reach, the more effective your campaign will be. And AI allows you to do just that! 

AI analyzes the shopping behavior of your customers. This allows you to target people who are most likely to repurchase from your website, as well as to find new customers with similar interests and behaviors. 

Product Selection

Using AI, you can predict which products are likely to perform well in advertising

AI is more accurate than humans at predicting which products are likely to succeed, according to a new study by researchers at the University of Chicago and Northwestern University. 

Furthermore, AI can predict which product can be more profitable in advertising and what the most beneficial advertising channel is for each product. This helps advertisers spend their advertising budget wisely and boost the campaign’s performance.

Budget & Bid Optimization

Advertising is a challenging game. You’ve got to simultaneously manage multiple platforms, keep track of ad campaigns, and ensure you’re getting the best return for your advertising spend. 

That’s where AI comes in: It can help advertisers get more from advertising by optimizing budgets and bids 24/7 across all advertising channels. It’s like having an entire department of experts working for you around the clock.

Summary

It’s becoming clear that AI is the future of technology. It’s everywhere, and it’s only getting more sophisticated and pervasive. And when it comes to today’s hyper-competitive ecommerce markets, the online businesses adopting AI Advertising will gain an unfair advantage over their competitors.

Why customer segments matter more than ever

Targeting the right people with the right message has become harder for eCommerce brands. Pixel data is unreliable, third-party cookies are disappearing, and privacy changes have reduced the accuracy of platform targeting.

Conversion rates continue to drop. Customer acquisition costs keep rising.
Yet most brands still use outdated targeting methods instead of building meaningful customer segments.

The strongest alternative is first-party segmentation, a strategy that answers the essential question many brands now search for:
What is customer segmentation and why does it matter for eCommerce?

Customer segmentation gives brands control over their targeting instead of relying on incomplete ad platform signals. It’s more accurate, more profitable, and works across every channel.

What is customer segmentation?

Customer segmentation is the process of dividing your audience into groups based on behavior, purchasing patterns, lifecycle stages, and product interest. This form of customer market segmentation uses real store data rather than guesswork.

Effective customer segmentation analysis helps eCommerce brands understand:

• who buys most often
• who spends the most
• who is likely to repurchase
• which products drive repeat orders
• which customer segment is most profitable

Throughout this guide, we’ll look at customer segmentation examples that eCommerce brands use to increase retention, reduce acquisition cost, and improve ROAS across every channel.

1. Customers who are likely to purchase soon

Among all customer segments, this is one of the most profitable.
Timing is everything, target customers too early and you waste budget; too late and they may buy elsewhere.

This customer segment is built using Average Repurchase Frequency, which tells you exactly when a customer is most likely to buy again.

What is repurchase frequency?

It’s the average number of days between a customer’s purchases.

Example:

• Order 1 → Order 2 = 40 days
• Order 2 → Order 3 = 30 days
• Average = 35 days

This is a perfect customer segmentation example because it uses real behavior to predict future sales.

Why this segment works

• Highly accurate timing
• Higher conversion rates
• Increased LTV
• Fewer wasted impressions

You target each customer at the right moment based on their individual shopping behavior, something no pixel or cookie can match.

2. Customers likely to repurchase specific products

This customer segment focuses on identifying what each customer will repurchase next.

It’s ideal for brands selling consumable or frequently replenished products like supplements, skincare, baby products, cleaning supplies, or apparel basics.

How to build this segment

Store data reveals product-specific purchase cycles.
Example:
Daniel buys diapers every ~75 days.
You retarget him at 70–75 days with diaper-focused ads.

This is a more advanced form of customer segmentation analysis, because you’re segmenting based on product-level patterns, not just customer-level timing.

Why this segment performs well

• Accurate product recommendations
• Highly relevant retargeting
• Higher average order value
• Stronger retention loops

Every product has its own lifecycle. Customer segmentation ensures your ads match those cycles perfectly.

3. Top customers (your most profitable customer segment)

Some customers contribute far more profit than others.

Your “Top Customers” segment includes people who:

• spend the most
• buy the most often
• have the highest lifetime value

These are the VIP customers of your store.

Why this customer segment is essential

• Highest conversion rates
• Higher AOV
• Most responsive to offers
• Ideal for upsells and cross-sells

They also power strong lookalike audiences, turning your best customers into your best acquisition engine.

This represents another powerful customer segmentation example because it directly predicts revenue impact.

How to create customer segments manually

If done manually, customer segmentation analysis requires:

1. Exporting customer data
2. Sorting by purchase behavior, timing, and spend
3. Creating lists for each customer segment
4. Uploading to Google and Meta
5. Refreshing every 2–3 weeks

This works, but becomes tedious and error prone as your store grows.

A smarter way: automated customer segmentation with AdScale

Instead of exporting spreadsheets and manually building audiences, AdScale automatically generates eCommerce customer segments using:

• first-party store data
• persona discovery
• product behavior analysis
• lifecycle patterns
• revenue contribution by segment

AdScale creates ready-made high impact customer segments such as:

• Likely to Purchase Soon
• Likely to Repurchase Product X
• Top Customer Combo
• Hidden Personas Not Yet Targeted
• Churn-Risk Customers
• High-Margin Buyers

These segments update daily, sync automatically to Google + Meta, and can also be used in email and SMS.

You can also create custom segments using AdScale’s Audience Builder, giving you full control over your segmentation strategy without spreadsheets or manual uploads.

Conclusion

Customer segmentation is now a must-have for eCommerce growth.
When platform data becomes less reliable, first-party customer segments provide stability, accuracy, and higher performance.

By understanding:

• who your best customers are
• when they repurchase
• what they repurchase
• how they behave over time

you gain a powerful competitive edge across acquisition, retention, and personalization.

With AdScale’s automated segmentation and persona intelligence, eCommerce brands can scale segments instantly, without manual work or data expertise.

FAQs Customer Segments

Shopify SMS marketing is one of the most direct and effective ways for brands to reach their target audiences. This is partially thanks to how closely consumers have started to carry, use, and guard their phones. People keep their phones with them every waking moment, even when they’re asleep.

The message for businesses is clear: reach your customers where they are.

But how do you get into this intimate space between the consumer and their mobile phone?

With the help of Shopify SMS marketing, of course!

You can leverage Shopify’s marketing features and tools to drive sales, recover abandoned carts, and more.

Does Shopify Have SMS Marketing?

Yes. The Shopify app store allows you to integrate one of their many SMS marketing Shopify tools.

Why Use Shopify SMS Apps?

Shopify SMS apps allow you to run manual and automated campaigns to reach customers on their phones. You can send different types of messages, such as:

• Abandoned cart reminders
• Delivery updates
• Items that are back in stock 
• Store maintenance
• Win-back campaigns
• And more.

Most of these apps have an integrated interface, work with multiple channels, and provide AI features to streamline your marketing processes.

You can efficiently run robust Shopify SMS marketing campaigns, quizzes, and other interactions without any knowledge of coding. You will also have access to tons of templates for the different messages you want to send.

And the most significant reason you should use Shopify SMS apps is the high conversion rates that have increased 100% year-over-year. This is largely because the number of mobile phone users continues to grow, and consumers are much more likely to read their texts, as opposed to emails or physical mail.

SMS marketing is a low-maintenance and high-yield channel through which you can effectively market your brand.  

How Do I Set up SMS Marketing on Shopify?

Before you set up Shopify SMS marketing, you must first choose an app from Shopify’s app store. Take a close look at each app’s features to narrow down your choices.

Next, follow these steps to set up SMS marketing on Shopify:

• Visit the Shopify App Store page and search for the app you want to use
• Click your preferred app
• Log in to your Shopify store using your store’s URL
• Once you are logged in, select the Add App button to set up app integration
• Review the details of the chosen app and click the Install App button at the bottom of the page

Once you’ve completed the installation process, you just need to enter your information as requested by the app to sync your store information. Enter the details, read the Privacy Policy, and tick the check box if you agree with the terms and conditions. Finally, click on the Connect button.

What Is the Best SMS App for Shopify?

No one SMS app is best for all Shopify stores. Your choice depends on your specific business and what features you need to send messages to your consumers. 

We have put together a list of 21 Shopify SMS Apps that are sure to help you create and launch a successful Shopify SMS marketing campaign:

1. AdScale – All-in-one Ads & SMS marketing

AdScale is the only app that connects directly to your store data, using business intelligence and making it more accessible and manageable. The platform can be used for many things such as email marketing and advertising on Facebook, Instagram and Google. 

SMS marketing through AdScale allows you to send personalized messages to your customers using BI-powered segments and get the best engagement of all marketing channels. You can also send personalized SMS messages based on triggers or events focusing on increasing the repeat customer rate and conversions, as well as, tailor your campaigns with endless automation options.

AdScale’s SMS coverage is worldwide giving the app a huge advantage over others.

2. SMS Marketing – Winback

Winback is an app offered exclusively on Shopify and Shopify Plus. It centers on helping businesses recover abandoned carts.

This app is easy to set up with a single click. It automatically syncs with your contact list and removes invalid numbers in real-time. Their cart recovery feature gives customers a small incentive to return to the store and complete their purchase.

Winback also offers customer segmentation, the option to build your own TCPA-compliant subscriber list, and personalized SMS and MMS marketing campaigns.

It works best for target audiences in the USA and Canada, but is also available for international brands. Choose Winback if abandoned carts are your most significant cause of concern.

3. Privy

Privy is an e-commerce marketing service for online brands that want to boost sales through email and Shopify SMS marketing. With this app, you can send text personalized text messages for:

• Welcoming first-time visitors
• Recovering abandoned carts
• And more.

It also provides users with revenue reports of their onsite campaigns and emails. It is easy to set up with a single click. 

You can also use Privy for the following:

• Control the list of customers that receive your coupon codes and how they can share them
• Easily insert products from your Shopify store into marketing emails 
• Automate cart abandonment emails even to customers who didn’t start checkout

Privy is the best choice for brands looking to increase sales immediately upon integrating.

4. Marsello: Email, SMS & Loyalty

Marsello is a complete marketing solution for email and SMS. It uses customer data and smart segmentation to create detailed profiles of clients. 

This data also helps:

• Push clients to make repeat purchases
• Conduct referral programs
• Motivate product reviews and social activity

And more, via automated custom loyalty programs to drive sales via marketing campaigns and create lifelong customers.

Marsello makes it possible for brands to see the impact of their marketing activities and get insights into their returns. It also integrates with many different e-commerce and POS software.

If you want a marketing solution that leverages consumer data, behavioral information, and insights to grow your business and marketing ROI, this app is the best choice.

5. SMS, Web Push, Email – Firepush

Firepush is an omnichannel marketing app that allows brands to segment customers and run automated SMS campaigns to drive sales on Shopify.

This app includes SMS templates and 11 types of SMS marketing campaigns for different strategies. You can easily manage up to three different marketing channels on a single dashboard.

Firepush also provides detailed reports on marketing activity and impact, including detailed notes on each of the campaigns you’re running. 

It is an excellent choice if you run a medium or large-sized enterprise and you need to keep track of multiple marketing campaigns.

6. LiveRecover SMS Marketing & Cart Recovery

LiveRecover by Voyage is best known for its humanized cart recovery solutions. They aim to improve customer experience, satisfaction, engagement, and conversions.

The benefit of using LiveRecover is its marketing is powered by live agents in real-time. The live agents respond to customer queries quickly with the help of a Knowledge Base. 

This leads to insights that your team can use to make data-driven decisions, and it gives your brand’s messaging a human touch that’s rare in e-commerce brands.

The system integrates with your Shopify store to build custom workflows based on order and contact information. If you’re tired of coming up short with SMS marketing Shopify campaigns heavily based on AI technology, then LiveRecover is for you!

7. Omnisend Marketing Automation

Omnisend facilitates automated email and SMS marketing solutions for e-commerce brands. While useful separately, the app also provides integrated marketing solutions for both channels.

The app employs automated workflows to carry out campaigns for:

• Welcoming first-time visitors
• Abandoned cart recovery
• Post-purchase notifications
• And more.

Omnisend provides fully customizable built-in templates and customer segments that update in real-time. The audiences are segmented based on campaign activity, shopping behavior, and other customer interactions. These features create a much more personalized marketing experience for your customers. 

This app is a popular choice for brands because of its ease of use, quick setup, and high-end support. The app is best for marketers who want to take advantage of high-performing features without much work or complication.

8. Cartloop SMS Marketing

Cartloop is a fully-managed text marketing service provider for Shopify and Shopify Plus businesses. It focuses on conversational SMS marketing and employs it through two-way campaigns. Subscribers can reply to campaign texts and engage with Cartloop Live Experts in real-time conversations.

Their Live SMS Concierge guides clients through their shopping to personalize the experience. Its features are improved by segmentation that customizes links for brand promotion and provides discount codes.

One of Cartloop’s best features is its insights on cart abandonment activity, allowing brands to recalibrate their marketing and sales strategies. 

The app is best suited for brands that want to engage with their shoppers in real-time.

9. Yotpo SMSBump – SMS Marketing

SMSBump is an SMS marketing e-commerce app that integrates with popular platforms like Shopify and Shopify Plus. 

It is an all-in-one SMS marketing platform that:

• Segments customers based on available data
• Sends high-converting text messages
• Runs targeted text marketing campaigns
• Conducts A/B testing
• And more.

Users get a built-in calendar and access to their top-performing templates. It is a fantastic choice for brands that want fully-customizable automations to collect SMS subscribers. You can track each interaction and work on optimizing it to make sure that your strategies are winning your customers.

Beyond cart recovery, SMSBump creates data-rich customer segments and turns them into powerful marketing messages. 

If you want to convert abandoned carts using high-converting messaging, then SMSBump is perfect for you! 

10. Postscript SMS & MMS Marketing

Postscript is the SMS marketing app for when you want higher ROI and simultaneously lower your unsubscribe rates. 

Its impressive list of offerings includes:

• Multiple opt-in, easy-to-use tools that grow subscriber lists quickly
• Deep filter-based segmentation for exclusive and customized offers
• Tailored timely offers and incentives
• Cart abandonment and browse abandonment automations
• Higher customer retention rates
• High-quality support on customer’s preferred channel

With Postscript, you can win customers and build relationships throughout the entire buying process. The app primarily focuses on creating better customer experiences each step of the way. You can provide excellent customer service with quick responses to support questions, transactional updates, and more.

Postscript is a great choice if easy customer segmentation, higher ROI, and more first-time conversions are your priorities.

11. SMS & Messenger Marketing – Tobi

Tobi is an app that combines SMS & Facebook Messenger marketing. You can easily send order updates, promotional messages, cart recovery notifications, cross-sell, upsell, and more.

The app also features messaging services such as discount code generators for SMS, review requests, and win-back campaigns.

Brands can automate all marketing messages and save precious time for other tasks. It is a great app for managing SMS campaigns for small online stores and restaurants.

12. Messent – Text SMS Marketing

Messent by FireBox is an essential toolkit for Shopify merchants who want to use Shopify SMS marketing to drive their sales. It provides an automated service for both SMS and MMS marketing campaigns.

With this app, you can:

• Fully segment SMS audiences and accurately filter them 
• Track their attributes
• Improve your campaigns
• Automate SMS functions
• Utilize a smart schedule system
• Review SMS strength and effectiveness
• And more.

These services are powered by rich campaign insights that track performance by time of the day. And with Messent,  you can easily segment audiences with advanced filters.

The features are best suited for brands that want to work on Shopify SMS marketing to test and develop a high-converting campaign.

13. Shipway Convert

Shipway is an automated Shopify SMS & WhatsApp marketing solution.

You can run SMS campaigns and messages to inform your customers of the following:

• Account creation notifications
• Order updates
• Order creation notifications
• Cart recovery notifications
• Promotions
• Shipment updates
• Post-purchase messages
• And more.

A unique feature of the app is it allows brands to use custom SMS sender IDs or use their own numbers for WhatsApp messages. The notifying service is customizable—you can also opt for predefined templates with emojis. 

All revenue generated from abandoned cart follow-up and marketing is easy to track for much-needed insight.

The app works in 220 countries and is the best choice if you want to use Shopify SMS marketing to improve your cart recovery rate.

14. Tone SMS Marketing

Tone is another conversational SMS marketing solution that focuses on delivering highly personalized customer experiences throughout the buying process.

The app allows you to run two-way campaigns with customizable messaging using images, GIFs, and emojis. It combines AI with live professional officers to deliver a consistently high cart recovery rate. This is done with a strong focus on understanding the reasons for cart abandonment and then working on resolving them.

The recovery strategies are informed by personalized and human agents to ensure customers do not experience a cold marketing approach.

Tone and all its features are what any brand needs to consistently recover their abandoned carts. With this app, you can easily build on your SMS knowledge from day one!

15. Octane AI Quiz, Messenger, SMS

Octane AI is the go-to app for running email, Facebook, and SMS marketing campaigns on one platform. You can easily capture leads through Facebook ads, pop-up windows, and Messenger opt-ins, including subscriber-only selections of TCPA-compliant lead capture options.

The app has exciting features like product quizzes and customer insights for businesses to base their marketing campaigns on.

If you want to increase your ROI, engage consumers, and collect valuable data at the same time, go for Octane AI.

16. Automizely SMS Marketing

Automizely is another Shopify app with a strict focus on recovering abandoned carts. It is also one of the only apps to only offer SMS marketing solutions.

One of its best features is that it allows brands to decide how quickly they want to target customers about cart recovery with an automated SMS. This is not a type of customization that many businesses pay attention to, but it provides deep insight into SMS campaigns and how to optimize them in practical ways.

Its bestselling feature is that the app ensures clients’ privacy is never compromised.

Unfortunately, Automizely is only available for US-based clients. If you want to target your US consumer base and urge them to recover their abandoned carts, go for Automizely!

17. TxtCart SMS Marketing

TxtCart is the best solution for engaging customers long after clicking away from your store. It uses the power of conversational SMS to re-engage customers’ interests and ultimately drive sales. 

All cart abandoners receive a one-time discount code while they interact in real-time. This leads to in-depth insight into the reasons for abandonment that can help your team create better-converting campaigns and adjust sales strategies in the future. 

TxtCart also supports integrations such as Carthook, Zipify, Klaviyo, PushOwl, reconvert, etc.

The app is excellent for small and medium-sized business owners looking to jumpstart their cart recovery fast.

18. Wigzo

Wigzo is a one-stop solution for marketing automations for e-commerce stores. It provides omnichannel marketing for email, SMS, WhatsApp, Onsite, and Messenger on a single interface.

It integrates with more than 1000 e-commerce stores. You can use it to boost your ROI, customer retention, revenue, conversions, and subscribers.

Some of the best Wigzo features include:

• Customer segmentation
• User-level insights
• Data sync
• Built-in flows
• SMS list building tools

Wigzo is the best single integrated solution if you want to streamline all of your marketing processes and put them all together on one platform.

19. SMS Alerts US & CA

SMS Alerts by Mobikasa is a bulk SMS marketing service for Shopify merchants.

The app provides multiple readymade templates that are also just as easy to customize. You can set message statuses for the following:

• Order confirmation
• Shipment creation
• Shipment updates
• Order cancellation
• And more.

It also immediately notifies store owners about changes in their orders and fulfillment processes on their private phones.

One of the best features of this app is its Intelligent SMS reporting that provides users with all information necessary to create graphical reports of their campaigns. 

SMS Alerts by Mobikasa is best suited for small and mid-sized stores looking to grow their sales consistently over time.

20. ProWebSms SMS Notifications

Formerly known as smshare, ProWebSms is an SMS solution that works with Android, WhatsApp, and any other SMS gateway in the world. It allows businesses to manually and automatically import customers into their dashboards.

ProWebSms goes one step further and segments customers into groups based on checkout date, number of orders, and more. This allows for a more targeted marketing approach.

It provides customized SMS messaging services for:

• Checkout
• Order updates
• Registration
• Payment confirmation
• Shipping updates
• Abandoned carts
• Product review requests

You can use a list of variables from the data available to customize and personalize the messages you send. You can also use it to send alerts to other store owners and their shop admin members.

ProWebSms is the best choice for small and medium-sized businesses all over the globe looking for an affordable SMS solution. They provide a list of gateways they work with and integrate with those not listed. 

You can contact their team for everything you need to know if you want to partner with them.

21. Klaviyo: Email Marketing & SMS

Klaviyo provides automated email and SMS marketing via its platform that leverages consumer data and interactions to create positive long-term customer relationships.

Klaviyo focuses on creating effective marketing campaigns that help brands drive sales. 

The best part about using Klaviyo is that you can alert customers in real-time on activities such as:

• Price drops
• Shipping updates
• Cart reminders

Klaviyo also allows two-way interactions via fully-customized and automated campaigns. It is best suited for brands that want to understand their customers and keep improving their marketing efforts in the long run.

How Do I Collect SMS on Shopify?

After setting up the app you’ve chosen, you will need to enable SMS collection on your Shopify store checkout. 

Follow these steps to set this up:

• Find the settings button at the bottom left of your sidebar from your Shopify store and click on it
• In your settings tab, find the checkout option and click on it
• Navigate to the SMS marketing box in the Marketing Consent section
• Then, select “Show an option to subscribe at checkout”
• Click on the Save button at the bottom of the page

You can now review your new changes by visiting your checkout page.

Bottom Line

SMS marketing is a powerful tool that brands can leverage to reach customers directly. It boasts a higher conversion rate than many other e-commerce marketing channels.

Integrated with the right tools and strategically planned with the help of AI and live agents, Shopify SMS marketing can churn conversions like never before!

Creating an attractive and functional eCommerce site is just the tip of the iceberg. After filling the database with products and services, you have invested a lot of effort in SEO and various other marketing strategies to attract customers to your site.

They signed up for your newsletter and followed you on social media but never came to your web location to make a purchase. Or they started the purchase process, filled in contact information, and left an abandoned cart. So, you face the problem of many inactive users who need to be “pushed” a little to make a concrete move – a purchase.

eCommerce sales made 13.2% of total sales in 2021, and they’re growing business. The progress in the eCommerce industry implies increasing competition as well. Therefore, keeping your customers engaged is one of the crucial factors determining your business’s success. 

Push notifications are one of the most effective ways to keep your customers close.

Push notifications can help you re-engage inactive customers and transform leads into dedicated clients. 

Regardless of your brand’s niche, push notifications can be the successful call to action you’re looking for. They will motivate users to return to your website and continue where they left off. 

If you’re unsure which type of push notifications are the most suitable for your industry, check with some of the top advertising agencies. They can help you create a personalized digital strategy.

Below we talk about valuable and effective push notifications that will raise traffic and sales on your e-commerce site.

Sales notifications

What is the deciding factor for you when you need to purchase? Of course, finding the right product, but if you are like most customers, at least 80% of them, the price will be the factor that influences your purchasing decision.

Even the brand’s most loyal customers are waiting for discounts and sales to buy an item they like, of course, if they don’t need it instantly.

So, when you decide to make a sale, you want to spread the word about it so that your customers can get what they want at better prices. You can inform customers about the sale by email or through creative posts on social networks. 

However, keep in mind that mail can end up in spam, unopened, and posting on social media can go unnoticed, cluttered with much other content.

The sale is the right time to take advantage of the power of web push notifications. Push notifications will be significant if the deal is limited in time. Customers will surely see push notifications, which will be delivered in real-time, not weeks later. As a result, you’ll increase engagement and overall sales.

Abandoned cart notifications

One of the biggest problems eCommerce sites have to deal with is the abandoned cart. You were probably aware that this phenomenon would happen at the beginning of the business: people fill the cart with the desired goods, fill up contact information, and leave and never return. However, you were not aware that it would happen so often.

Average cart abandonment in all business niches is nearly 70%, and it is highest with mobile users (more than 85%). 

Statistics also say that the revenue eCommerce sites worldwide lose on the abandoned cart is $18 billion a year. The amount of money you lose is also part of this grim statistic, so you need to address the problem as soon as possible!

Fortunately, there is a way to solve the abandoned cart problem.

Several eCommerce platforms allow you to send an automatic email reminder to a customer who has left the cart, but only if he has filled contact form. However, what will you do if the client goes before entering his date or if the email ends up in the spam box?

That is one of the cases when we use push notifications.

When the abandoned cart scenario described above occurs, a web push notification will be sent to the subscribed customer after a predetermined period. You can include a discount in the notification to encourage the customer to complete the purchase process. The process is automatic and will occur every time the subscribed customer acts in this way.

Push notifications will not recover every abandoned chart, but it is estimated that 26% of customers will return to your site and finish what they started.

Wishlist notifications

Wishlists are helpful for customers in many ways, which is why most eCommerce shops include them in the site’s structure. 40% of customers think wish list would improve their shopping experience if retailers had them integrated into their websites.

Customers add products they are interested in but do not intend to buy immediately on the wish list. The wish list serves as a reminder of what the customer liked from your collection or a personalized collection of favorite items they plan to buy.

The wishlist creates a better user experience, can reduce the problem of the abandoned cart, and increase sales by encouraging consumers to complete the buying process.

Use push notifications to remind your customers that they have left things on their wish list. Since they have already shown interest in these products, an additional boost, such as a slight discount, will cause re-engagement and increase the chances of conversion.

Personalized recommendation notifications

Many tools can help you get to know your customers’ online behavior. Some are Google Analytics, Adobe Analytics, Matomo (formerly Piwik), Clicky, Fathom, and others. These tools will provide you with valuable insights. You will find out more about your customer’s deciding factors while purchasing.

It is up to you to use that knowledge in the right way. How? Based on consumer behavior on your site, create push notifications with personalized product recommendations that they have shown interest in.

Web push notifications collect essential data for you – the client’s geolocation, time of visit, purchased items, and items on the watch list. Based on these important metrics, you will easily create a personalized campaign that will end with a purchase.

91% of customers are more likely to buy from a brand that sends personalized recommendations. They also increase the initially planned purchase by up to 5%.

Personalized recommendations create the impression that you understand your customer’s needs, provide them with genuine value, and save their time and trouble to find the right products on their own. At the same time, you should not neglect the psychological factor. 

When the customer receives a suitable personalized recommendation, he will feel that you respect his individuality and know him.

Refer and reward notifications

The refer and reward program is a powerful way to increase the overall engagement of your customers and increase sales. It is no secret that people trust the recommendations from close people – friends and family. 

To encourage your loyal customers to recommend your business, reward them for their loyalty.

Let’s see some stats. Mouth-to-mouth marketing drives $6 trillion in annual sales, representing 13% of all sales. It is five times more effective than paid ads. 

Studies show that as many as 70% of customers will recommend a brand that has a good loyalty program. 90% of people who receive brand recommendations from a friend will make a purchase.

Depending on the niche of your brand and the products you offer, create an attractive loyalty program and then promote it through persistent web push notifications.

Go the extra mile and provide your current clients with the best user experience and benefits that will delight them. Existing customers’ benefits can be previews of new collections they will be privileged to buy first, discount codes, or free shipping.

Customers who are happy with how you treat them will be your brand’s best advocates. This way, you will save on other types of advertising, gain more new customers, and increase sales.

Notifications for inactive users

Suppose your customers have not visited your website in the last ten days; that doesn’t necessarily mean they are unsatisfied with your service. They might forget or have been distracted. All you have to do is to remind them gently but be moderate – if your campaign is aggressive or boring, you’ll cause a contra-effect.

Emails are sometimes overwhelming since the average person gets at least 50 emails daily. Push notifications can be a discreet but effective way to “remind” users who haven’t visited your site for more than ten days or two weeks. 

After a predefined period, a web notification can remind the user of your eCommerce website once a week. You will achieve additional efficiency if you add a discount code or other benefit to the notification.

Suppose the user clicks on the notification and goes to your site. In that case, they will automatically be removed from the notification list until 10 or 14 days, during which they will be inactive again.

Location-based notifications

Location-based notifications are a type of push notification sent to users when they are in close physical proximity to the location where they can purchase your product or service.

Many eCommerce sites are reluctant to send mobile push notifications because they are afraid they will be intrusive and achieve a counter-effect. However, research has shown that as many as 70% of mobile device users find such notifications useful. Successful location-based notifications are a personalized approach, relevance, and good timing.

Final words

We have reviewed the most valuable types of push notifications to increase engagement and sales on your eCommerce website. 

The key lies in providing a personalized approach and helpful information, which, accompanied by discounts, will positively impact your business and bring satisfaction to your customers.

Author bio

Melissa Gray is a freelance writer and an organizational psychologist. Her focus is primarily on marketing and new digital trends across the world. She is also a passionate gamer, with special interest in narrative design. She writes for Digital Strategy One.

Social media dashboard tools are what you need to monitor any kind of campaign or progress for, well, you guessed it, social media.

Trusted social media marketing agency can confirm to you that no matter which tool you choose, all of them come with their own advantages and disadvantages. 

This article will show you how each tool works and what features they have, allowing you to make an informed decision on which one to choose.

Hootsuite

Hootsuite is most likely the social media dashboard tool that you will come across most frequently since it supports multiple social networks, giving you plenty of room for many different campaigns. 

Plus, Hootsuite is free if your account is limited to 10 social profiles, meaning it is the perfect tool for small businesses.

The dashboard itself has a way of handling multiple campaigns beautifully – you can switch between them with just one click or use their calendar view to see what’s coming up next. It also shows you how many messages have been sent and received since your campaign started, allowing you to keep track of your team’s work.

This ease of use does not come without a price, though – Hootsuite was made as a social media dashboard for multiple profiles, meaning that it can be confusing if you’re just using one profile on each network. 

Also, because the tool was made for those who manage multiple profiles, there is no reporting feature – it’s all about engagement and not about statistics.

DashThis

DashThis is another great tool that can help you track the success of your social media campaigns. It offers a wide range of reporting features that can help you see how well your campaigns are performing. 

Additionally, it allows you to track the ROI of your campaigns so that you can see how much money they are generating for your business.

It’s also a great tool for creating reports. You can create custom reports that include all the information you need to track the success of your campaigns. This makes it easy to see how your campaigns are performing and make changes as needed.

If you are looking for a tool that can help you track the success of your social media campaigns, DashThis is definitely worth considering. It offers a wide range of reporting features that can help you see how well your campaigns are performing. Try it out today and see how it can benefit you.

TweetDeck

TweetDeck is even more focused than Hootsuite, having been originally made for Twitter users. Because of this, it has a very nice timeline view that shows everything happening on Twitter in real-time. 

In addition to this, you can use its search function to track hashtags and keywords as well as save lists made up from carefully chosen users.

However, not all is perfect for TweetDeck – the overall design is somewhat outdated now, even though it is constantly being improved. The new version lacks some of the features that were available before, showing that it might actually be discontinued soon.

Hsinchu (formerly Twitstat)

Hsinchu was created with just one thought in mind – to show you statistics based on your Twitter account. 

This being said, the tool gives you a pretty detailed overview of how many tweets have been sent or received since you started tracking your profile or hashtag, along with information about retweets and mentions.

This way, it will be much easier for you to keep track of everything that happens on Twitter, especially if you want to know how many people your campaign reached. Plus, the tool has an amazing user interface which makes scrolling through vast amounts of information easy and fun.

Unfortunately, Hsinchu does not give you access to every kind of statistic there is – it’s just about tracking what happens on Twitter, meaning that there is no way of finding out how your posts performed in comparison to others.

Seesmic Desktop

Seesmic was made almost exclusively for those who want to engage with people on Twitter, making it a great tool for marketers and social media managers – that is because every single feature has been made in order to help you send messages or monitor your account better.

You can easily send or receive direct messages, send Tweets or monitor your Twitter feed in general. The tool also allows you to watch out for mentions and hashtags, making it perfect for viral marketing campaigns.

There are only two downsides to this great piece of software – firstly, the free version does not give you access to all of its features – you will have to use the premium version if you want full access, and secondly, there is quite a bit of room for improvement in some sections.

TweetReach

TweetReach is quite similar to Hootsuite and TweetDeck in the way that it was created for Twitter users – which is why it has a nice timeline view, some interesting analytics tools and great search functions. It allows you to track hashtags or keywords as well as save lists made up of carefully chosen users.

However, this is not all – you can also find out how many times a particular hashtag has been used, which hashtags have had the most impact and what kind of posts your audience likes the most. Plus, TweetReach will show you how often or where a certain link has been clicked or shared.

Unfortunately, this tool has a major downside – the free version only allows you to track up to 20 keywords or hashtags and is very limited when it comes to its analytics tools. 

The premium version gives you access to more of these features, but it is quite expensive for individual users.

Followerwonk

Followerwonk was created for analysts and people who are serious about their Twitter account – it has a great number of features that will surely come in handy if you plan on using your profile for good.

First of all, you can do a Twitter search and check out detailed information about the users you find. This is very helpful if you want to find people to add to your list or follow in general – however, this feature does cost extra. 

On the other hand, Followerwonk also allows you to analyze data from your followers and find out who your best followers are, how many accounts you overlap with and much more.

Unfortunately, there is a downside – even though the tool is free to use in a basic way, it does have a few limits when it comes to exporting or saving your data. Plus, its premium version only costs $9 per month, which could be too expensive for some.

Twitonomy

Twitonomy was created with Twitter power users in mind and it provides quite a few helpful features – first of all, you can find out who your best followers are or how many times a hashtag has been used in order to analyze what kind of content works best. 

However, this is not all – Twitonomy also allows you to create reports with graphs and beautiful diagrams, which will make it easier for you to understand the data.

This is why Twitonomy is great for marketers or people who are serious about their Twitter account – it allows you to track your progress in detail and see what works best when it comes to social media. 

Just like Modula US takes things to the next level, and understands the advantage of automation, you can do the same with your business campaigns. You can implement a marketing automation system through Zapier, or just use the tool to optimize your campaigns by finding out which hashtags work best.

Unfortunately, this tool does have its downsides – first of all, Twitonomy is quite expensive and it also lacks the ability to create custom tracking keywords or track sentiment. 

Twitonomy doesn’t really provide you with a great number of analytics tools, so your insights will be limited to date and time.

Social Pilot

One of the best things about Social Pilot is that it allows you to manage all of your social media accounts from a single platform. This makes it easy to keep track of all your posts and updates in one place. 

Additionally, you can schedule posts ahead of time, which can help you save time and ensure that your social media accounts are always up-to-date.

Another great feature offered by Social Pilot is the ability to create team memberships. This allows you to delegate tasks to other people on your team, which can make managing your social media accounts much easier. 

You can also track the performance of each team member so that you can see who is contributing the most to your online success.

Finally, Social Pilot offers a wide range of reporting tools that can help you track the success of your social media campaigns. 

You can see how many people have viewed your posts, how much engagement they have received, and which posts are performing the best. This information can help you fine-tune your social media strategy and achieve even better results.

Conclusion

While there are many social media tools out there, these are, in our opinion, the best ones you can find. 

Of course, choosing the right one depends on your business, your budget, and your plans, but we are certain you will find exactly what you need here.

Author bio

Melissa Gray is a freelance writer and an organisational psychologist. Her focus is primarily on marketing and new digital trends across the world. She is also a passionate gamer, with special interest in narrative design. She writes for Digital Strategy One.

Outsourcing is the process of engaging a third party to execute services or generate commodities that would otherwise be conducted in-house by the company’s workers and personnel. Primarily, the main reason for outsourcing is the lower cost of an external workforce. 

The finest examples of e-commerce outsourcing include marketing, workplace and warehouse cleaning, and website development. When it comes to accounting, upkeep, and employment, most shop owners cede control to in-house professionals. This allows businesses to concentrate the majority of their resources on their primary operation.

Outsourcing some or all of your e-commerce operations might be a good solution for you. But what are the benefits and downsides of it? Keep reading to find out!

Differences Between Task Delegation Practices

There are five key factors to consider impacting your decision to outsource, insource, or offshore in order to avoid financial risks and expenditures.

1. Data confidentiality and safety. Business data refers to client information and any financial information, the loss of which will severely affect your company. If you need to perform financial operations, for instance, for this purpose, it is better to turn to insource.
2. In-house abilities. This refers to the technological abilities of your company or human resources. If your company has all the resources to perform a task, insourcing is the right choice. However, if there is a lack of in-house resources and you need full control over processes – you definitely need offshoring. And, if there is no need to control strictly, outsourcing might help you. 
3. Stability of the country you are going to entrust processes. Before offshoring to another country or transferring part of the process to third-party performers, research the political and economic environment of the country and take into account all risks and the job market.  
4. Control over the process. How much control does the business like to have over the process? This is the key question to ask before deciding exactly what you need. Offshoring is a good option to tightly control processes in another state. But if absolute control is not needed, then outsourcing is the better choice. 
5. Ease of setting up a business. If the chosen country has a loyal tax policy, provides a legislative framework for successful running business and bureaucracy is not so developed, and that is really important, it is possible to withdraw funds from this country, then it is worth considering opportunities for offshoring and outsourcing. 

Before making a decision in favor of offshoring, insourcing, or outsourcing, it is worth considering these factors in their totality. 

How Does Outsourcing Help Your E-commerce Business to Grow?

First of all, it is worth saying that outsourcing is worthwhile for more stable companies (but not start-ups), which cannot perform specific tasks for any reason. 

Companies can benefit from the variations in labor and production costs between countries by outsourcing globally. Price dispersion in another country may tempt a company to shift some or all of its activities to the less expensive country to boost profits and stay competitive in that industry. Many multinational organizations have outsourced their whole in-house customer support call centers to third-party companies situated in lower-cost locations. There is a lower expenditure in hiring qualified staff and you pay less in taxes. Moreover, it gives you the opportunity to utilize technologies and sources you don’t have in your own country. The cherry on the cake is that under favorable conditions and laws of another country, you get entry to foreign markets that allows you to expand your client base internationally. 

In terms of the services that they provide to their customers, most freelancers or outsourcing providers nowadays fit into one of the categories listed below. Some will even provide a combination of these: 

• Customer service
• Outbound telemarketing 
• Web development and design 
• Search Engine Optimization and Online Marketing 
• Admin/Back Office Support 
• Bookkeeping and Human Resources Management 
• Support for Marketing and Sales

Productivity Growth

Outsourcing duties allow the company to have more freedom. You’ll be able to focus your expertise on improving and refining the essential procedures that keep your organization running smoothly by passing on supporting processes. 

You can outsource non-essential e-commerce management to more competent providers. When you use a range of specialty freelancing websites and online services to outsource work, for example, you’ll often be provided dynamic and intuitive tools to help you keep track of what’s being done, when it’s due, and how it’ll be paid. The majority of this is handled for you, leaving you to focus on other vital matters.

Less Capital Investment

The cost savings that e-commerce outsourcing provides are the most noticeable advantage. You can complete your task at a reduced cost and with better quality. You will not only save time and effort on staffing but your profit margin will also be increased due to lower outgoings.

You can even lower your staff costs if you outsource wisely, of course, if you can optimize your team well. Let’s imagine that you sell products that are in high demand in a certain season. Accordingly, you need more human resources for a certain period of time. In such a case, outsourcing is handy. You do not need to hire full-time staff and pay them for nothing in dead seasons. 

Outsourcing specific functions to other organizations can help you save money on staff. Employees are hired in third-world countries but offer the same level of qualifications, and the other organizations are also responsible for their compensation, benefits, and training. This allows your business to concentrate its personnel costs on its core employees. 

Outsourcing can also help you save money on equipment and technologies. It may be more cost-effective to contract a third party rather than purchasing new equipment, relocating, or changing operations. 

Less Time-Consuming

One of the most common motivations for firms to outsource e-commerce work is that it would be completed faster. If you have a small team, delegating smaller tasks to freelancers or external organizations who specialize in specific branches can help you get tasks done much quicker and with quality.

Improve your services by reducing the time needed for your item to reach the consumers. As a result, you’ll be able to turn your ideas into products quicker. 

Immediate Access To Professional Staff

Your core team may excel in a few areas, but no one is great at everything. Businesses can often greatly enhance performance by utilizing the niche skills of specialists in specific fields by outsourcing particular things. You no longer need to spend money on pricey recruitment and selection for your company. This may hinder your company’s ability to produce the greatest possible outcomes. To assure customer satisfaction and competitive results, outsourcing e-commerce firms effectively attract the best talent.

By outsourcing qualified specialists to perform key activities alongside the in-house staff, organizations may enhance their operations and elevate the customer experience. It is more expensive to rely on e-commerce outsourcing companies than to grow and educate in-house personnel. The added cost is just one of the drawbacks of this approach. 

Downsides of Outsourcing E-commerce Business

If the drawbacks of outsourcing outweigh the advantages, you should reconsider outsourcing certain processes. Bear in mind that some operations or departments adapt themselves to outsourcing far more easily than others. As a result, what may be negative in one aspect may be a benefit in the other. Despite the numerous advantages of outsourcing, you should not proceed unless you have weighed these advantages against the possible downsides.

Lack of Control

When you outsource an e-commerce business, you give up some control, even though you can give instructions on what needs to be done. You lose control of how activities are evaluated and carried out when you farm work out to external firms or freelancers. That shouldn’t be a problem as long as you know and trust the people you’ve employed – but you must proceed with caution. There are several causes for this, one of which is that you are frequently hiring a contractor rather than a worker. 

It’s also tough to retain the degree of control you want because the employee isn’t operating on-site. If you decide to outsource, you’ll need to work closely with your vendor to strike the correct balance.

In-House And Outsourced Workforce Conflict

While it may not be a concern for everyone, outsourcing has the potential to deprive your staff or a competent local firm of critical work or training opportunities. Development breeds progress, and you may not be supporting the growth of your organization if you outsource employment. 

If you outsource a task, you won’t be able to build such talents in any of your employees. The only time this becomes a worry is if you want to bring the function back in-house at some point in the future. To avoid this risk, employ externally or assume that when the function is brought back in-house, internal hires will require extra external training.

If the company outsources one or two critical services or divisions, employees may retaliate. Outsourcing in e-commerce could signal to these employees that their jobs are in peril and that they will be laid off as a result of the outsourcing firm’s decision. When transmitting the outsourcing signal to the remaining staff, the leadership team must be cautious. There is no such thing as too much information when it comes to major changes like outsourcing departments or company services.

Possible Privacy Breach

You must use customer data with prudence in this day and age of data security. You may jeopardize the privacy of individuals or the security of your firm due to a possible privacy breach. If your earnings, medical data, or other private information is used by the outsourcing company — there is a chance it will be compromised. To be safe, include a protective clause in the contract or a separate non-disclosure agreement with the outsourced provider. Ensure the contract language is robust enough to deter intentional misuse of critical corporate information. Or, simply, leave this work to in-house staff to be sure your data is safe. 

Outsourcing Marketing With AdScale

Through streamlined management, automation, and continual optimization using machine learning and predictive AI, AdScale’s multi-platform ad management solution helps marketers to save time and increase performance. 

Millions of optimization actions per month are required to optimize one paid media budget across numerous campaigns, on multiple platforms, and optimize keyword bids to efficient timings. Continuous manual management is neither practicable nor optimal; machine learning is the only technology capable of dealing with large amounts of data.

AdScale’s Dynamic Budgeting AI employs complex prediction algorithms based on data and current trends to dynamically allocate your budgets across platforms and campaigns, ensuring that every dollar spent is maximized. Allow your budget to shift between Google Search, Display, Shopping, Facebook, YouTube, Instagram, and other platforms. Optimizing account structure is critical for seeing constant benefits. 

Smart Recommendations from AdScale recommend improvements and make changes with a simple click. More than 20 types of actionable recommendations help you fine-tune your account structure by modifying targeting, increasing keywords and negatives, enhancing quality scores, and more.

The opportunity to see an overview of all your advertising activity in a single dashboard is a clear benefit of multi-platform ad management. The AdScale dashboard is a powerful and highly customizable tool for analyzing cross-platform metrics and uncovering fresh insights. 

Irrespective of which company objectives you are considering outsourcing, the bottom line is that participating in this incredibly profitable activity will allow you to grow your business while also saving money. For companies and agencies trying to boost the performance of their digital advertising while eliminating the need for human management, AdScale is a must-have plugin. 

For your business to be fully optimized and, consequently, provide a high conversion rate, the development cycle must be taken very seriously, and everything must be considered down  to the smallest detail to avoid making foolish errors that will result in a waste of time and effort. 

Shopify is a terrific platform for launching your online store since you don’t need any programming or digital marketing skills to get started, and you can have a business up and running in just a few days. 

Shopify is used by over 1.7 million online businesses across the world, and for a good reason. They provide retailers with a rapid way to get their store up and operational, so they can begin marketing their products. However, this ease is accompanied by a rise in competitiveness.

This blog contains a host of Shopify tips and techniques to help you get the most out of Shopify, one of the most popular e-commerce platforms today.

10 Reasons why e-commerce businesses choose Shopify

Since its inception, Shopify has been at the forefront of interfaces, mobile responsive solutions, templates, and improvements. Customers get instant access to a large number of themes to build and customize their online marketplace, as well as tools for selling their merchandise both online and in person, incorporating credit card processing software, SEO and advertising capabilities, and the checkout. The top 10 user benefits are as follows:

1. Themes designed by experts. To personalize the style and feel of your online business, choose from over 70 professional-looking themes. Many of the themes are produced by world-renowned designers and cover a wide range of sectors. 

2. Helpful customer service. Shopify is available to help you 24 hours a day, 7 days a week by phone, email, or online chat. You can also network with other business owners, developers, and customers by participating in community boards. 

3. Keywords are simply customized and optimized for SEO. SEO capabilities are built-in to Shopify online stores, allowing businesses to optimize their material. 

4. A Buy Button can be added to your blog or non-Shopify website. Images, details, and pricing may all be included in this quick shortcut to buying your items.

5. A built-in function to prevent cart abandonment. Users can access a personalized email from Shopify that encourages them to complete their transactions. 

6. Reporting on analytics. Shopify Analytics reports allow you to monitor shop activities and visitor behavior more quickly and conveniently. You may also tailor reports to your requirements. 

7. Own payment processor. Shopify has hundreds of payment gateways connected, but it also has its Stripe-powered payment system. You will not be charged any trading fees and your credit card costs will be reduced if you choose this method. 

8. Safe and dependable. Shopify will handle all server maintenance and updates for you, ensuring that your store and shopping cart are always online and that pages load quickly. SSL certificates may be set up for your store, encrypting all data and transmitting it over a secure connection, and Shopify will handle PCI compliance for you.

9. Errors and data duplication are reduced. When manually entering data into several fields and forms, there is a risk of mistakes and duplications. Furthermore, problems arise when mistakes are not adequately monitored. Shopify has automated data input options to reduce data duplication and streamline the data entry process.

10. 14-day Free Trial. All you have to do is create an account by providing some contact information and answering a few questions about your project. After creating an account, you will be given a 14-day free trial to try out all of Shopify’s features. You may alter the storefront design, language support, product filter, store setup, and dashboard settings, as well as add the product, make product variations, build collections, and link them.  

General Tips To Increase Shopify Store Efficiency

You can’t expect to make sales if your customers are faced with over-extensive search queries, difficult navigation, slow loading times, wrong product description. These issues have cost many stores their sales or even their reputation. Up-to-date information and details is a significant point every online seller has to consider. To run an e-commerce business smoothly, consider the next points: 

• Use bulk product option

Using the bulk editor, you can change several items and variations at once from your Shopify admin. You can also use the bulk editor to make adjustments to your online store’s collections, customers, merchandise, blog entries, and sites. Bulk editing allows you to save time by modifying several things in one campaign or across multiple campaigns at the same time. It can be helpful when a large number of products are available in the online store.

• Update product inventory regularly

The item inventory should be updated every month. Then, depending on the time you have available for your business, add several new items every day. The more frequently you update your website, the more active it seems, and the more organic traffic you’ll receive.

• Make use of the related products feature

Complementary goods are suggestions in addition to the item a client is looking at right now. These items may aid in using the primary product, complement it, boost your enjoyment of it, or gloss over its flaws; they might be replacement parts, and so on.

That is where one of our Shopify tips and tricks comes to mind: items from the same collections and categories can be shown in the Related Products section. Customers are kept longer by related items, as they can buy something in addition to what they have already chosen.

• Allow users to check-out using email/phone number

Customers can check-out using either their email address or their phone number, whichever is more convenient for them. For further email and SMS marketing, you can gather email addresses and telephone numbers from each customer. To put it another way, this choice may even aid in the retargeting of your target audience.

• Let users review your products

You can add a customer review feature to your items. This allows customers to interact with your company and one another, resulting in increased sales, assuming the reviews are mostly positive.

• Create a user-friendly checkout experience

In the online economy, cart abandonment rates are infamously large. To limit the number of shoppers abandoning their carts, Shopify recommends making your checkout experience and account setup choices simple and speedy. You can set up recovery emails in Shopify to alert clients about their shopping carts.

• Add tracking details to a user’s purchase

When you add tracking details to a purchase, the customer’s order tracking tab displays real-time shipping information from the carrier. You can attach tracking details to the order throughout the delivery process if you have one before you fulfill it. After finishing an order, you can add it to completion if you receive a tracking number. In a delivery notice email to your customer, you can include the tracking number.

Modify The Pricing

A person’s purchasing choice is influenced by a number of factors, and one of them is pricing. In any instance, a fair approach is the key to success, especially when it comes to pricing policy, and the judgments you make are mirrored in your financial performance.

• International pricing

Companies that sell to international clientele or sell worldwide must select how to price their items in each area. Purchase ability, demands, and tastes vary by country, as does willingness to pay for a specific product or service; price research for each region is required to optimize profit.

You can regulate your worldwide pricing by defining different product prices and price modifications for cities and regions, in addition to setting rounding guidelines and custom market prices for your selling prices and delivery costs. Price reductions are changes to your store’s basic pricing that are expressed as a percentage change or reduction. All items supplied to clients in a country or region are subject to dynamic pricing.

• Multi-currency option

For quite some time, multi-currency options and structures have been introduced into currency markets. They’ve been a staple of the retail and investor product landscape for years; a greater number of investment firms are now using them to communicate their opinions.

Consumers may examine the pricing in your business, pay for their items at checkout, and receive returns in their domestic currency if you offer to various countries or regions. So one of our Shopify tips is to have items instantly exchanged using the current market exchange rate or individually converted using a rate of exchange of your choosing.

• Price rounding

When an item cost is moved up or down by a percentage, the rounding off option in a price list is used to account for the decimal values in the price of the item. This also provides you with an advantage in making the pricing seem more appealing.

Price rounding is a fantastic tool, particularly if you’re using Shopify’s multi-currency functionality. Any prices that appear in a foreign exchange will immediately be rounded to the nearest figure. This improves the appearance of your store and optimizes it for your consumers’ local currency.

• VAT

The automated monitoring of VAT on digital goods is a significant benefit for digital businesses. This is only important within the European Union. If you sell digital items, this option in Shopify should be enabled so that your accountant doesn’t have to do it manually at the end of the year.

Reconsider The Shop Design

It might be difficult to get started on your first Shopify design. With Shopify handling domains, hosting, all back-end, and some front-end functions, you can devote more time, money, and resources to UX design.

• Add policy

For your Shopify store, you can add or produce the following policies: refund policy, privacy policy, terms of service, shipping policy, and legal notification. Your policies are linked in the footer of your checkout pages once you’ve added them. Your rules can also be added to menus in your online store.

• CTA

A call to action (CTA) is a prompt on a website that instructs the user to do something specific. It is usually expressed as a command or action word, such as “Sign Up” or “Buy Now,” and usually appears as a button or hyperlink.

Whether you’re building a landing page or navigating visitors from a blog, learning how to use CTAs and optimizing them can help you improve page views and conversion rates.

• Add more languages

Another Shopify idea for designs with several languages is to change the theme language. If your theme does not support the language you require, you can create your own translations. Because your overseas consumers will have a better understanding of your marketing, product details, shipping, and return policy, translating your store’s materials can result in more sales. 

Improve Your SEO

When you’re trying to sell online, whether you’re introducing a new item, developing a digital presence for your physical location, or launching a drop-shipping business, you have a major challenge to address. People who find your online business using a search engine typically seek similar items; therefore, they are more likely to purchase.

You don’t have to concern yourself with your site architecture while retailing with a Shopify online marketplace because it includes built-in search engine optimization to ensure that search engines can quickly access all of your material.

• Tags

Meta tags are pieces of code that give search engines important information about your website, such as how to display it in search results. They also guide web browsers on how to display information for users. 

A product tag strategy may not be essential if you only have a few products. If you have a large number of objects and wish to use tags effectively with them, you should create a standard tag format that you can use regularly.

• Content strategy

Content is extensively incorporated into the design stage at Shopify. It is just one piece of a much larger design puzzle: to launch a new feature, content strategists usually work with UX researchers, designers, front-end developers, and product managers. It’s critical to have valuable and usable information that’s well-structured and easy to find when it comes to boosting a website’s user experience.

• Collection pages

To make it easier for customers to discover your items by category, you can arrange them into collections. Clothing for men, women, and children, things on sale, goods in a specific size or color, and seasonal items are all examples. 

After you’ve created a collection, you can display it as a webpage with a gallery of the goods in the collection on your online marketplace. Customers are then able to access a single product’s webpage by clicking on a product image on the collection page. By including links to the collections in a menu in your store’s layout, you can make it easier for consumers to locate and browse them.

• Analytics

In the world of e-Commerce, analytics are among the most utilized measures. It’s critical to understand where and what your consumers are up to. Shopify offers built-in analytics, which is handy. 

Many shop owners’ reporting and analytical needs are met by the dashboard and statistics. You can export the data to a spreadsheet application, utilize third-party software, or set up third-party analytics tools if you need to edit or examine your data in different ways.