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Understanding Poor Ad Performance: Why Your ROAS Is Low and How to Fix It
Featured blog posts
Why Your Ecommerce Business Needs AI in Advertising
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. As businesses compete for attention in an increasingly crowded online space, the need for
Overcoming the Challenges of a Poor Agency Experience: A Path to Better Advertising Results
If you’ve ever worked with a marketing agency that didn’t meet your expectations, you know how frustrating and disheartening the experience can be. Whether it’s a lack of transparency, poor
Are My Creatives Good Enough? How to Evaluate and Improve Your Ad Campaigns
In the fast-paced world of digital advertising, your ad creatives are your first and often only chance to capture your audience’s attention. But how do you know if your creatives
Overcoming the Fear of Investing in Growth: A Guide for Ecommerce Businesses
In the dynamic world of ecommerce, growth is often seen as the ultimate goal. Yet, despite the potential rewards, many ecommerce businesses find themselves hesitant to invest in their own
Understanding Poor Ad Performance: Why Your ROAS Is Low and How to Fix It
In the fast-paced world of digital advertising, Return on Ad Spend (ROAS) stands as one of the most vital metrics for determining the success of any campaign. Essentially, ROAS reflects
How to Maximize Acquisition and Retention with Stellar Customer Experience
Customers are veery sensitive to negative experiences. In fact, 32% say that even one lousy interaction would make them abandon a brand they love. And that’s natural; people like to
7 Ways to Get Repeat Sales from Ecommerce Customers
Ecommerce websites are trendy today. If you are trying to build an online business, it is crucial to research how ecommerce works and how to stand out from the competition.
73 Dates For Your 2023 eCommerce Marketing Calendar
Last year, U.S. holiday sales reached $270 billion compared to $257 billion in 2021. The festive mood turns every fifth visitor to your website into a customer. Everything you have
The Future of PPC: Trends and Predictions
As an experienced ecommerce owner or manager, you know that the world of PPC advertising is constantly evolving. To stay ahead of the curve, it’s important to stay up-to-date on
How to Leverage Your E-Commerce Marketing Strategy
E-Commerce has grown to become a multi-billion dollar industry. Every day, we witness more and more brick-and-mortar stores shutting down and e-commerce stores taking their place. More people shift towards
How First-Party Data Advertising Can Triple Your Sales
Introduction A study by Boston Consulting Group, one of the largest consulting companies in the world, found that brands that thoroughly implemented First-Party Data in advertising and marketing processes increased
How AI Makes Your Ecommerce Ad More Effective
Introduction It’s no secret that ecommerce marketing is complex. In order to properly scale your business while maintaining a good return, it’s essential to get the most out of your
Customer segments: Taking advertising to the next level
In today’s marketing and advertising world, it’s becoming increasingly difficult to target the right people with the right content. Using pixels and cookies, especially after the recent IOS changes, to
Shopify SMS Marketing: Check Out the 21 Best Apps!
Shopify SMS marketing is one of the most direct and effective ways for brands to reach their target audiences. This is partially thanks to how closely consumers have started to
Powerful Push Notifications Every eCommerce Site Should Use
Creating an attractive and functional eCommerce site is just the tip of the iceberg. After filling the database with products and services, you have invested a lot of effort in
9 Best Social Media Dashboard Tools Reviewed
Social media dashboard tools are what you need to monitor any kind of campaign or progress for, well, you guessed it, social media. Trusted social media marketing agency can confirm
A Comprehensive Guide to Payment Options for Growing Businesses
High customer expectations have led to many developments in the industry and even tougher competition. Whether you’re a small, medium, or large business, there is tremendous pressure to stay on
20 Ways to Optimize Your E-commerce Conversions Fast
Increase E-commerce Conversions Ecommerce marketers and business owners develop and launch complex, multi-pronged marketing strategies just to bring potential customers to their websites. Unfortunately, the work doesn’t end there. It
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