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Understanding Poor Ad Performance: Why Your ROAS Is Low and How to Fix It
Featured blog posts
Meta Andromeda Update: New Creative Strategy for Facebook and Instagram Ads
Meta’s latest algorithm change, called the Meta Andromeda update, has significantly changed how Facebook and Instagram ads work for eCommerce brands. If your ad performance has been unpredictable lately, this
Post-BFCM New Customer Retention: Turn First-Time Buyers Into Loyal Customers
How post-BFCM behavior reveals the truth about loyalty, retention, and what eCommerce brands must do next.
Q4 eCommerce Strategy: How to Win Holiday Sales and Grow Your Brand
Q4 eCommerce strategy isn’t just another quarter, it’s the main event for eCommerce. From October through December, nearly 40% of annual online sales occur. Shoppers wait all year for the
Singles’ Day E-commerce Marketing Strategy: 11.11 vs. Black Friday & Cyber Monday
Discover how Singles’ Day eCommerce marketing is outperforming Black Friday and Cyber Monday, and learn data-backed strategies to boost your holiday sales.
Halloween E-commerce Ad Trends: When to Scale Spend by Vertical
Explore Halloween eCommerce ad trends across Clothing, Health & Beauty, and Home & Garden. Discover when to scale spend to improve ROAS and lower CPA.
What Actually Happens to CPA During Halloween?
See why CPA peaked before Halloween in 2024, and how ecommerce brands can spend smarter next season. Data-backed insights from Adscale.
Which State Has the Highest AOV? Spoiler: Not California
Think California tops the charts for online shopping spend? Not quite. When you look at the average order value by state, the real big spenders are hanging out in flip-flops.
Why Your Ecommerce Business Needs AI in Advertising
In the ever-evolving world of digital marketing, staying ahead of the curve is crucial for success. As businesses compete for attention in an increasingly crowded online space, the need for
Overcoming the Challenges of a Poor Agency Experience: A Path to Better Advertising Results
If you’ve ever worked with a marketing agency that didn’t meet your expectations, you know how frustrating and disheartening the experience can be. Whether it’s a lack of transparency, poor
Are My Creatives Good Enough? How to Evaluate and Improve Your Ad Campaigns
In the fast-paced world of digital advertising, your ad creatives are your first and often only chance to capture your audience’s attention. But how do you know if your creatives
Overcoming the Fear of Investing in Growth: A Guide for Ecommerce Businesses
In the dynamic world of ecommerce, growth is often seen as the ultimate goal. Yet, despite the potential rewards, many ecommerce businesses find themselves hesitant to invest in their own
Understanding Poor Ad Performance: Why Your ROAS Is Low and How to Fix It
In the fast-paced world of digital advertising, Return on Ad Spend (ROAS) stands as one of the most vital metrics for determining the success of any campaign. Essentially, ROAS reflects
How to Maximize Acquisition and Retention with Stellar Customer Experience
Customers are veery sensitive to negative experiences. In fact, 32% say that even one lousy interaction would make them abandon a brand they love. And that’s natural; people like to
7 Ways to Get Repeat Sales from Ecommerce Customers
Ecommerce websites are trendy today. If you are trying to build an online business, it is crucial to research how ecommerce works and how to stand out from the competition.
73 Dates For Your 2023 eCommerce Marketing Calendar
Last year, U.S. holiday sales reached $270 billion compared to $257 billion in 2021. The festive mood turns every fifth visitor to your website into a customer. Everything you have
The Future of PPC: Trends and Predictions
As an experienced ecommerce owner or manager, you know that the world of PPC advertising is constantly evolving. To stay ahead of the curve, it’s important to stay up-to-date on
How to Leverage Your E-Commerce Marketing Strategy
E-Commerce has grown to become a multi-billion dollar industry. Every day, we witness more and more brick-and-mortar stores shutting down and e-commerce stores taking their place. More people shift towards
How First-Party Data Advertising Can Triple Your Sales
Introduction A study by Boston Consulting Group, one of the largest consulting companies in the world, found that brands that thoroughly implemented First-Party Data in advertising and marketing processes increased
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