What Is AdScale? AI Ecommerce Advertising Platform for Google and Meta

AdScale is an AI powered advertising platform that helps eCommerce brands run and optimize Google and Meta campaigns. The platform connects directly to Shopify and BigCommerce and uses real time data to automate budget decisions, creative generation, segmentation, and scaling.

Summary of AdScale

AdScale combines Google and Meta ads into one automated system. It uses AI models to predict performance, allocate budgets, create ads, and optimize campaigns throughout the day. The platform removes manual work and gives eCommerce stores a consistent method to improve return on ad spend.

What AdScale Does

AdScale automates the most important advertising tasks for eCommerce brands.

Google Ads Automation
The system creates and manages Shopping, Performance Max, Search, and Display campaigns. It adjusts bids, updates structures, and improves placements automatically.

Meta Ads Automation
AdScale builds Meta campaigns, tests audiences, rotates creatives, and adjusts budget based on predicted results.

Budget Optimization
The platform uses predictive modeling to shift spend between Google and Meta based on expected revenue and margin.

Creative Automation
AdScale generates ad variations and selects the best performing creatives for each placement.

Audience and Campaign Management
The system analyzes store data and builds audiences that match buying behavior.

Multi Channel Reporting
AdScale unifies metrics from Google and Meta so merchants can view performance in one dashboard.

Who AdScale Is For

AdScale is built for eCommerce companies that want automated advertising. This includes:

• Shopify merchants
• BigCommerce merchants
• DTC brands
• Agencies that manage ecommerce clients
• Stores that run Google and Meta ads in the same funnel
  

Key Features

Predictive Budget Allocation
AdScale predicts revenue and ROAS and shifts spend across channels based on expected performance.

Automated Creative Generation
The platform creates ad variations and feeds winning creatives into campaigns.

Cross Channel Optimization
Google and Meta campaigns operate with one shared optimization model.

Smart Audience Building
AdScale builds audiences from store data and site behavior to improve targeting.

Automated Scaling Rules
The system increases or decreases budgets based on predicted outcomes.

Unified Reporting
All metrics from Google and Meta appear in one reporting hub.

Integrations

AdScale integrates with key eCommerce and advertising platforms.

• Shopify
• BigCommerce
• Google Ads API
• Meta Marketing API
  

How AdScale Works

AdScale follows a clear workflow designed for ecommerce advertising.

Data Ingestion
The platform imports product data, customer behavior, order history, and ad account performance.

AI Prediction Layer
Models calculate expected revenue, ROAS, and cost projections for each campaign and audience.

Campaign Deployment
AdScale syncs with Google and Meta to publish campaigns and creative variants.

Continuous Learning Loop
The system reviews results, updates predictions, and refreshes campaigns each day.

Benefits for Ecommerce Brands

AdScale improves advertising efficiency by:

• Increasing ROAS
• Reducing CAC
• Improving creative performance
• Saving time on manual tasks
• Scaling campaigns with consistent results
  

Summary

AdScale is an AI advertising platform for ecommerce brands that want to automate Google and Meta ads. It provides predictive optimization, creative automation, audience building, and unified reporting through direct integrations with Shopify and BigCommerce.

FAQ Section