Case studies Dripped in data: Zamage’s ad success story with AdScale
Zamage is an online retailer specializing in streetwear and urban fashion, offering trendy products like denim jeans, track pants, and graphic tees for both men and women. Established in 2004, Zamage’s mission is to deliver affordable styles paired with fast worldwide shipping.
Dripped in data: Zamage’s ad success story with AdScale
Zamage encountered numerous challenges in scaling their Google advertising campaigns effectively. Early efforts struggled to generate the desired impact, creating barriers to achieving consistent growth. Costs associated with acquiring new customers were higher than anticipated, impacting profitability and limiting scalability. To overcome these obstacles, they sought a reliable, data-driven platform to enhance customer engagement and drive profitability.
The solution
1
360° Aanalysis
Using AdScale’s BI module and ShopScore benchmarking, Zamage’s challenges were diagnosed:
2
AI-driven campaign creation
AdScale leveraged Zamage’s customer data to create hyper-targeted campaigns across Google Search and Performance Max. Their approach involved segmenting high-value customers, including those with a history of repeat purchases or high average order values. Additionally, dynamic product ads were employed, specifically tailored to highlight Zamage’s unique streetwear offerings, ensuring relevance and appeal to their target audience.
Automated optimization
AI optimization in action
After launching the campaigns, AdScale’s 24/7 AI optimization made 165 budget adjustments, 104 keyword updates, added 8 new audiences, and implemented 231 bid modifications.
Shopify 
WooCommerce 
PrestaShop 
Magento 
BigCommerce 
Opencart 
Wix 
,