Case studies How standard & strange buttoned up their advertising with AdScale
Standard & Strange is a men’s clothing retailer specializing in modern wardrobe staples sourced from the USA, Europe, and Japan. Known for their premium leather boots, button-down shirts, and exceptional craftsmanship, they cater to discerning customers who value quality and style. With both online and in-store shopping experiences, Standard & Strange brings timeless designs to a global audience.
How standard & strange buttoned up their advertising with AdScale
Standard & Strange set an ambitious advertising goal: achieving a 10x return on ad spend (ROAS) using Google Ads, a platform they had never utilized before. They also aimed to use this to drive foot traffic to their physical stores while acquiring new customers at a low cost per acquisition (CPA). Without a proven advertising framework in place, the retailer needed a smarter, data-driven approach to achieve these high benchmarks and unlock their growth potential.
The solution
1
360° analysis
AdScale’s BI module and ShopScore benchmarking tool uncovered three critical challenges for Standard & Strange:
2
AI-driven campaign creation
AdScale’s AI generated highly targeted Google and Meta ads, ensuring maximum impact. The platform strategically utilized audience segments such as “High AOV” and “Big Ticket Spenders” to target consumers with a higher likelihood of making significant purchases, enhancing conversion rates and overall campaign performance.
Automated optimization
AI optimization in action
After launching the campaigns, AdScale’s 24/7 AI optimization made 102 budget adjustments, 77 keyword updates, added 8 new audiences, and implemented 213 bid modifications.
Shopify 
WooCommerce 
PrestaShop 
Magento 
BigCommerce 
Opencart 
Wix 
,