Case studies

Ballooning growth: how PS Helium floated to the top with AdScale

Serving Metro Atlanta for over 21 years, PS Helium & Balloons is a trusted supplier of helium, balloons, and balloon accessories. Catering to a diverse clientele, including balloon decorators, special event companies, auto dealers, and real estate businesses, they are renowned for their reliable service and high-quality products.

Ballooning growth: how PS Helium floated to the top with AdScale

Revenue growth

46% ↑

CPA

ROAS

17x

The challenge

PS Helium & Balloons faced a few significant advertising challenges. Their business model relied on an in-store retail customer base. To meet their ambitious goal of achieving a 4X return on ad spend (ROAS) online, PS Helium & Balloons needed a data-driven and intelligent advertising strategy to optimize spending and drive significant revenue growth.

The solution

360° analysis

AdScale’s Business Intelligence (BI) module and ShopScore benchmarking identified three primary hurdles:

A healthy CPA is crucial for online launches to ensure profitability and scalability.

Proper balance of budget between Google and Meta to establish top and bottom of the funnel.

Advertise the right products on the right marketing channels.

AI-driven campaign creation

AdScale harnessed customer insights to craft high-performing campaigns optimized for Google Search, Pmax, Facebook, and Instagram. By utilizing lookalike audiences of their top customers from their retail POS data, AI-driven strategies enabled the development of dynamic, multi-platform campaigns, using automation to consistently test and refine performance across channels.

Automated optimization

AI optimization in action

After launching the campaigns, AdScale’s 24/7 AI optimization made 67 budget adjustments, and 45 keyword updates, added 12 new audiences, and implemented 439 bid modifications.

PS Helium

Ballooning growth: how PS Helium floated to the top with AdScale