Case studies How Judith Bright crafted a gem of an advertising campaign with AdScale
Judith Bright is a boutique jeweler with two locations in Middle Tennessee and an eCommerce store. Known for customizable, high-quality jewelry and intimate customer service, Judith Bright creates an immersive shopping experience. Guests can watch their rings, necklaces, cuffs, and earrings being crafted by artisans on-site, making every visit special.
How Judith Bright crafted a gem of an advertising campaign with AdScale
After a poor experience with their previous agency, Judith Bright lost access to their ad accounts, leaving them without active campaigns or optimized targeting frameworks. Before joining AdScale, their campaigns were producing a 150% ROAS, well below their goal of 400%. With such a low ROAS, the return barely justified advertising costs, putting their growth at risk. Judith Bright needed a smarter, data-driven solution to rebuild their strategy, drive growth, and achieve profitability.
The solution
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360° analysis
AdScale’s BI module and ShopScore benchmarking revealed three key challenges for Judith Bright:
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AI-driven campaign creation
By leveraging customer data pulled directly from the store, which Google and Meta do not have, AdScale created customer segments like Top Customers, High AOV Customers, and Likely to Repurchase Customers. These segments allowed for the launch of highly targeted campaigns tailored to each group’s unique behaviors and potential value.
Automated optimization
AI optimization in action
After launching the campaigns, AdScale’s 24/7 AI optimization made 117 budget adjustments, 63 keyword updates, added 8 new audiences, and implemented 266 bid modifications.
Shopify 
WooCommerce 
PrestaShop 
Magento 
BigCommerce 
Opencart 
Wix 
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