Case studies Hip-hop heritage meets AI: Ecko Unltd.’s AdScale transformation
Ecko Unltd. is a global streetwear brand founded by Marc Ecko in 1993, blending urban culture, hip-hop, and bold graphic designs. Known for its iconic rhinoceros logo, the brand offers trendsetting apparel and accessories that celebrate individuality and self-expression. From graffiti-inspired beginnings to global recognition, Ecko. continues to push boundaries in fashion and culture.
Hip-hop heritage meets AI: Ecko Unltd.'s AdScale transformation
Ecko faced significant challenges in repeating their success from the early 2000s. With a return on ad spend of only 1.8x, profitability was hindered. Their existing strategies struggled to attract new customers, and inefficient budget allocation across advertising channels further limited their impact. Ecko required a data-driven solution to revamp their advertising strategy, enhance customer acquisition, and optimize budget utilization.
The solution
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360° analysis
AdScale’s BI module and ShopScore benchmarking tool provided actionable insights into Ecko’s advertising challenges:
2
AI-driven campaign creation
AdScale’s AI rebuilt Ecko’s campaigns across Google Search, Performance Max, Facebook, and Instagram by leveraging historical data to fine-tune ad creatives and formats, creating audience segments such as “High AOV Customers” and “Top Customers” to drive new customer acquisition.
Automated optimization
AI optimization in action
After launching the campaigns, AdScale’s 24/7 AI optimization made 267 budget adjustments, 52 keyword updates, added 9 new audiences, and implemented 301 bid modifications.
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