Case studies

How chesca transformed their advertising with AdScale

Chesca is a luxury fashion brand celebrating curvy women, blending style, comfort, and glamour. Crafted from premium fabrics like silk and cashmere, Chesca’s exclusive collections are designed to make women feel elegant and confident on any occasion.

How chesca transformed their advertising with AdScale

Increase in ad revenue

56% ↑

Growth in customer lifetime value

11% ↑

ROAS

780%

The challenge

Despite significant growth potential, Chesca struggled to scale its advertising profits for years. Agencies and in-house advertising efforts fell short, primarily due to challenges in achieving a profitable ROAS. Chesca needed a smarter, data-driven solution to overcome these barriers and unlock their true potential.

The solution

360° analysis

Using AdScale’s BI module and ShopScore benchmarking tool, Chesca’s business and advertising performance were analyzed, revealing three major hurdles:

Existing customers weren’t returning often enough to drive sustained growth.

Acquiring new customers was too costly to maintain profitability.

Resources were being allocated to low-performing products, draining budgets without sufficient returns.

AI-driven campaign creation

AdScale’s AI built highly targeted campaigns across Google Search, Pmax, Facebook, and Instagram. To tackle low repeat customer rates, AdScale leveraged the “likely to repurchase” customer segment, ensuring past buyers were re-engaged with relevant offers.

Automated optimization

AI optimization in action

After launching the campaigns, AdScale’s 24/7 AI optimization made 117 budget adjustments, 86 keyword updates, added 8 new audiences, and implemented 204 bid modifications.

Chesca

How chesca transformed their advertising with AdScale