Case studies The sparkle of success: Izakov Diamonds’ advertising overhaul with AdScale
Izakov Diamonds is a second-generation brand dedicated to crafting exceptional diamond jewelry. Based in the vibrant city of Miami, FL, Izakov combines history, passion, and innovation to offer premium jewelry experiences for discerning customers.
The sparkle of success: Izakov Diamonds’ advertising overhaul with AdScale
Despite their rich legacy and innovative designs, Izakov Diamonds struggled to scale their digital advertising efforts. Their advertising costs had become unsustainable. To make matters worse, they could not track the source of their orders. Attracting new customers proved to be another significant hurdle. Izakov Diamonds knew they needed a smarter, data-driven approach to overcome these barriers and unlock their full potential.
The solution
1
360° analysis
Using AdScale’s BI module and ShopScore benchmarking tool, Izakov’s business and advertising performance were analyzed, revealing these hurdles:
2
AI-driven campaign creation
AdScale’s AI utilized Izakov’s customer data to design highly segmented and targeted campaigns across platforms such as Google Search, Facebook, and Instagram. By focusing on high-potential customer segments like “High AOV Customers” and “Likely to Repurchase,” the AI automatically redirected the budget toward high-performing products.
Automated optimization
AI optimization in action
AdScale’s AI worked tirelessly to:
- Reduce CPA: After launching the campaigns, AdScale’s 24/7 AI optimization made 185 budget adjustments, 71 keyword updates, added 8 new audiences, and implemented 302 bid modifications.
- Improve Attribution Clarity: Using AdScale’s pixel, every order ID in Shopify is connected to the click ID in Google or Meta. This creates accurate data and eliminates inflated campaign data generated from Google and Meta’s over-reporting pixels.
Shopify 
WooCommerce 
PrestaShop 
Magento 
BigCommerce 
Opencart 
Wix 
,