Case studies Tailored for growth: how Makobi Jeans optimized advertising with AdScale
Makobi Jeans, based in Los Angeles, is a high-end menswear brand that bridges the urban lifestyle with refined modern fashion. By blending street culture with contemporary design, Makobi crafts bold, statement-making pieces from premium materials, ensuring lasting quality and timeless style.
Tailored for growth: how Makobi Jeans optimized advertising with AdScale
“We are very happy with the results. The person that handles our account is great. She is very caring and gives great feedback. I am very happy to be working with AdScale.”
Makobi Jeans encountered significant obstacles in their quest to expand and achieve their ambitious growth objectives to increase revenue by 30% and achieve a 6x return on ad spend. They struggled to effectively reach new customers, which slowed revenue growth. Advertising efforts on platforms like Meta were falling short of expectations, generating low returns and making the company hesitant to allocate further resources to digital advertising.
The solution
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360° analysis
AdScale’s BI module and ShopScore benchmarking tools identified three key challenges for Makobi Jeans:
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AI-driven campaign creation
AdScale’s AI created targeted campaigns on Meta and Google using customer segmentation from store data. These campaigns focused on attracting new customers, engaging high-value shoppers with higher Average Order Values (AOV), and re-engaging likely repeat buyers, ensuring tailored messaging for each group.
Automated optimization
AI optimization in action
After launching the campaigns, AdScale’s 24/7 AI optimization made 207 budget adjustments, 88 keyword updates, added 15 new audiences, and implemented 312 bid modifications.
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