AI segments

Smarter audiences. Laser-focused targeting.

Stop guessing. Start converting.
AdScale automatically builds dynamic audience segments using real purchase behavior, product interest, and engagement signals—so you reach the right shopper, with the right message, at the perfect moment.

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Smart shopper segmentation

Your best customers don’t all look the same. AdScale automatically analyzes your store’s purchase data to group shoppers by intent, frequency, value, and lifecycle stage — no manual tagging needed.
  • One-time buyers vs. loyal customers
  • High AOV shoppers
  • Category-specific browsers
  • Cart abandoners

Time-aware targeting

Your audience changes by the hour. So do we.
AdScale adjusts which segments are targeted — and how — based on time-of-day and engagement signals.
Target morning scrollers with lightweight content. Push retargeting ads to late-night cart abandoners. Run urgency offers when customers are most likely to buy.

Product & behavior-based segments

Reach people based on what they actually care about.
Segment audiences by viewed collections, purchased products, or discount sensitivity. Want to show new arrivals to people who only buy full-price? Easy.

Multi-channel ready audiences

Use the same audience — everywhere.
AdScale’s segments are synced and usable across all your campaigns. Create once, use across acquisition, retargeting, email, Google, Meta, and more.

Always updating. Always learning.

Segments evolve with your store.
Every click, order, and scroll updates your audience logic in real time — so campaigns always target who’s relevant now, not last week.

Why it matters

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No more spray-and-pray targeting

AI segments eliminate guesswork and wasted spend by focusing your budget where it matters most.

Hyper-relevant retargeting

From cart abandoners to loyal VIPs — you’ll always have a strategy for each lifecycle stage.

Privacy-safe, first-party data focus

All segments are built from your store’s own data no third-party cookies, no black-box lists.

Set up in minutes and watch your store thrive with AI advertising.

Join the world’s most innovative brands growing with AdScale