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Breaking Records: The AdScale Advantage for Sports Trading Cards UK

from football, basketball, baseball, and more. Renowned for its commitment to authenticity and quality, the platform provides access to rare cards, limited editions, and memorabilia.

Breaking Records: The AdScale Advantage for Sports Trading Cards UK

The perfect platform for our women’s sportswear brand—accurate tracking, real-time optimizations, and one streamlined dashboard. We boosted our ad revenue by 200% and cut costs by 25%. It’s never been easier to see exactly where our budget is going and how our campaigns are performing.

Ad Revenue
252% ↑
CPA
35% ↓
ROAS
2.7x
Average ROAS
4:1 ↓

Sports Trading Cards UK faced significant challenges in scaling its business profitably.Efforts to attract new collectors underperformed and campaigns on Facebook and Instagram failed to yield consistent results, further limiting growth. These barriers underscored the need for a data-driven, intelligent advertising solution to unlock the brand’s full potential on paid social.

The Solution

360° Analysis

AdScale’s BI module and ShopScore benchmarking tools identified three key hurdles for Sports Trading Cards UK:

Limited outreach reduced their ability to grow through paid social.

Limited outreach reduced their ability to grow through paid social.

Limited outreach reduced their ability to grow through paid social.

AI-Driven Campaign Creation

AdScale’s AI platform built highly targeted campaigns tailored to address these challenges.
Creating lookalike audiences of top customers, including high AOV and multi-purchase
customers, resulting in targeted campaigns that reached audiences genuinely interested in
the product and likely to spend more consistently.

AI Optimization in Action

After launching the campaigns, AdScale’s 24/7 AI optimization made 92 budget adjustments,
added 10 new audiences, and implemented 334 bid modifications.

Alex Zaccaria
Adscale is a product team's cheat-code to building cohesive end-to-end journeys.
Alex Zaccaria
Alex Zaccaria
Co-founders of Ed Hardy
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