How To Get More Exposure For Your E-commerce Business

All we focus on are sales and profits. For this, we should understand that the e-commerce business feels a paramount necessity to grow and expand its market share. So, online commerce is impossible without time, finance, and human investment into business development, scaling, and upgrading. To promote merchandise-specialized e-business, all budding businesspeople should use planning, marketing, and technological tools to make their brand profitable, identifiable, and attractive to clients.

In this case, the marketing and software solutions become the pillars for any e-commerce startup if they want to be named among the top global companies one day. The combination of e-commerce product advertising and data analytical tools helps us develop a stable and client-oriented online business. Forecasting the potential customer’s marketing behavior, we need to focus on the scaling perspectives. Such a goal could become achievable if you appeal to e-commerce  business exposure ideas dividing into several categories:

  • Budget-friendly and creative ideas. These are affordable ways to make our e-commerce business popular via such well-known communication channels as: 
    • business social media profiles; 
    • personalization-oriented web resources like Netflix or Amazon marketing ideas;
    • automatic emailing-supported software etc. These channels are available for any online merchant if they are capable of investing enough time and financial resources to progress their internal communication policy,
  • Accessible and straightforward ideas. Free advertising-supported apps can have an incredible influence on your e-commerce sales. The global network can show the e-commerce business or startup many beneficial software solutions. They are absolutely free or provide a trial period with the following purchase for an accessible price. For instance, Google Shopping is a budget solution to promote your products and company brand beyond competitors.
  • Long-term ideas requiring investment. These solutions refer to easy-to-perform business exposure solutions with significant efforts to boost e-commerce sales. The last category covers the strategic business decisions to introduce a comprehensive marketing approach and the specialized platforms for online store exposure. The most popular software examples are Shopify, AdScale, etc.

To manage all possible marketing variants available for e-commerce, we should spend many resources – financial, technological, or human. Also, this investment requires regular updates. So, we should follow the marketing trends to make sure our business is up-to-date.

At the same time, it would be helpful to find some platforms that specialize in advertising management. Thanks to these software solutions, you can effectively manage all marketing campaigns, including synchronization ads with product updates or price changes. In this case, you can feel complete freedom from double-checking activities or tedious multitasking.

What Is Business Exposure For E-commerce?

What Is Business Exposure For E-commerce

Talking about online business, we sometimes forget to say how important it is for companies with online merchandise to promote their brand and products.

Exposure refers to the specific direction of the product marketing strategy. It includes all possible actions to make our product or brand popular among clients. In other words, the final result of the business exposure is an increase in e-commerce sales:

Business exposure = Ad variety

The formula above makes sense, especially if we want to improve the e-commerce merchandise indicators. The main rule is that profit-making products are supported by advertisement. As e-commerce requires constant movements and changes, we need our products to meet customer expectations and advertisement opportunities.

In this case, we may emphasize the other parallel between e-commerce business exposure and customers.

Business exposure = Customer target groups

It is difficult to predict sales without previously detailed analytical research of our potential customers and their reaction to our product lines and advertising campaigns. The respective client attitudes and tastes determine how we may introduce and promote ourselves (emailing, social media ads, blogging, Google searching, and mapping, etc).

Business exposure = Digital advertising platforms

This reflects the opportunities of the separately integrated software solutions to:

  • advertise with dedicated audiences & products based on your store data, 
  • publish ads for your e-Commerce business on Google & Facebook in a few clicks, 
  • get 24/7 optimization with top-notch AI technology, 
  • analyze your results from all advertising channels in one place.

E-commerce Business Exposure Ideas

E-commerce Business Exposure Ideas

Exposure is an action you cannot avoid if you plan to be a successful e-commerce retailer. Its value is great to launch creative advertising campaigns that attract customers. To visualize your e-commerce scaling and marketing benefits, we can look at all possible exposure alternatives for any business and its investment needs.

In this case, the Internet offers different options, a broad range of innovative products that help us improve our commercial activities. Such options are in line with your budget plans.

Feature Low-budget e-commerce business exposure solutions Investment-accompanied e-commerce business exposure solutions
MeaningThese solutions refer to the simple introduction activities that increase your brand visibility without enormous investment resources.Such solutions require more effort, including financial and human resources and cutting-edge technological deliverables; however, the final result will be worthwhile.
ValuePretty high. Due to the nature of the exposure, low-budget ideas are crucial to enhancing e-commerce SME brand and product identification.Very high. Successful businesses confirm that exposure actions foresee future profit-oriented outputs. Therefore, we need to integrate the most effective solutions or platforms to simplify our marketing activities.
BenefitsThe vast majority of exposure activities are free and available for all e-commerce participants. Such budget-friendly features are fairly marked as the main advantage of these online business marketing developments.The benefits are obvious when you invest many resources into profit-increasing business exposure ideas. 
RisksAlthough the free exposure tools are attractive, they could produce many risky situations for business exposure. The hazardous effects could be higher because any free options may be paid or rendered ineffective one day.The risks are minimal and almost acceptable when you have an independent advertising platform to keep your brand-promoting campaigns flexible according to market demands and quickly changing client tastes.

To understand the main pros and cons of the low- and high-budget e-commerce business exposure solutions, we should find the best ones suitable for any online merchant.

Low-Budget E-commerce Business Solutions

Low-Budget E-commerce Business Solutions
  • Use Google products for effective advertising purposes

Your business receives extra benefits if you try to apply the opportunities Google provides for e-commerce entities. The free solution available from Google is Google Shopping via Google Merchant Center, which provides simplified but productive online commerce support. The registration and synchronization with your product directories are free. Prices are updated automatically and enabled for all possible Google searchers. Also, the merchant-ranging positions affect your brand positively, establishing an online store image among future customers.

Also, you may create your Google My Business profile, which opens a lot of opportunities like mapping and searching options to identify your online store following the keywords.

  • Business social media pages are a must-have identifier of modern e-commerce activities

E-commerce business is a continuous ad and social media life. 3.6 billion people globally are users of various social media, and all these people can help you to earn a significant income. Facebook, Instagram, or Twitter business pages should promote your products or services, post curious facts and data analysis related to your business, and provide information about some sales promotions, promo code sharing, and other advertising tricks. All those actions will be your helpers to attract new followers and clients.

  • Tag your possible partners and celebrities

A brilliant business idea is to mark the companies or people you collaborate with. It plays into your hands if your partners are famous manufacturers with a long-term operation and positive reputation. Your clients and business environment will assess your distribution activities and support your business.

Referencing celebrities through hashtags when you post some of your products or services are the certification sign and confirmation of the company merchandising experience. 

The other business-oriented social media is LinkedIn. This business-promoting medium provides detailed CV-like information about individuals or companies. Here, you may share your company history, achievements, and product references. Also, you may show some samples of service-based results and positive feedback from your famous clients and partners. A pretty expensive way to prove your e-commerce experience is a portfolio-type website or within the particular sections on your current web resource. For instance, if you are in the photography field or provide web design services, that is a great way to show your expertise and practical skills. 

  • Being present in online and offline thematic forums and events

E-commerce business is an open and innovation-centric entity oriented towards constant progress. It isn’t surprising that the title of online merchant requires you to compete and cooperate with other professionals and business giants. These actions are possible due to different online and offline events. Also, B2B public forums or conferences share more knowledge about possible business exposure ideas verified by the speakers. These events are the locations to establish fruitful business contacts.

High-Budget E-commerce Business Exposure Solutions

High-Budget E-commerce Business Exposure Solutions
  • Blogging as a way to get your e-commerce business closer to your clients

If you are worried about how to get exposure for your business and are ready to put more effort into achieving it, blogging is something you need. Depending on your investment capacities, you may have a separate marketing department responsible for blogging and copywriting activities or order these services from specialized service providers.

Blogs or vlogs ensure your company or directories are advertised indirectly via the particular links and keywords generated by the global searching systems. Blogging could qualify as a useful communication tool with clients because you provide regular and new customers with food for thought, interesting facts, and client-oriented solutions connected with your business specifications.

  • Email marketing as a way to convert new customers into regular ones

Another helpful business exposure idea is to design the emailing marketing plan, which is called upon the preparatory measures related to data collection and processing. Only when you know your product-targeted audience, break them up into subcategories (specific tastes and requirements), you may inform them by personal emails about special offers, seasonal or temporary sales, product updates, and so on.

Also, this is an excellent way to understand whether your clients are satisfied with services to make them trust your brand for an extended period. Such a fact-finding process could improve your marketing policy and product quality.

  • Making creative and informative infographics

Visiting sites with highly-visual information is attention-grabbing and easily understandable. People do not want to spend their time on monotone texts with boring statistics. However, creative infographics designed in line with the brand color scheme and company style could change their opinion.

Perhaps we are all like children as such comic-similar techniques still pique great interest and demand among adults. In any case, the design process requires particular investments into UX/UI specialists to carry out these business exposure ideas.

  • Using specialized advertising platforms as a way to promote and optimize marketing

The most beneficial decision to optimize your marketing strategy and promotional tools is the integration of specialized advertising platforms. Such platforms have many advantages, including detailed analytical activities to build effective marketing campaigns and social media ads. The data resulting from such activities should become a basis for your future planning and flexibility of the business solutions.

Advertising platforms are a great software development that boost different marketing tools and specific applications appropriate for e-commerce projects. In this way, we can positively assess the benefits of the different software solutions, demonstrating business growth and popularity among the potential customers.

Business exposure is a strategic step for every e-commerce company. An appropriate e-commerce development approach is a guarantee of your company’s progress and its compliance with market changes and demands.

FAQ

Why is exposure important for businesses?

Business exposure is essential for an e-commerce merchant to attract new customers, remind old clients about your brand and products, and boost sales. Exposure contains many options and solutions that could be expensive, budgetary, and even free to choose the best ideas for our business strategies.

How do I get exposure for my company?

Getting exposure for any company is a straightforward set of actions that often does not require stratospheric expenditure. You can manage many marketing exposure tools like Google Shopping, customer journey mapping, emailing, blogging social media ads, or integrate the specialized platforms to conduct the marketing campaigns indirectly and successfully.

What does exposure mean in e-commerce marketing?

Exposure is a practical part of the e-commerce marketing strategy, combining the interests of the business and its clients. It helps to establish long-term and reliable B2C relations and gain many benefits, including profit growth and expanding the business’ target groups.

What is e-commerce business risk exposure?

E-commerce business risk exposure is a specific term related to assessing the failure probability when integrating some cutting-edge technological solutions, marketing tools, or products and their effects on client purchasing behavior.

How do you grow exposure?

The nature of exposure is easily-managed and straightforward. It focuses on brand promotions and is popular among competitors, partners, regular and random customers. In this case, we may combine different communication, advertisement, awareness, and collaboration tools to reach the desired results and improve sales.

How can I promote my business locally?

To promote your e-commerce business locally, you need to analyze your local community and integrate your ads into such communities’ particular groups and public pages on social media platforms. Personal emailing would also be an excellent option to demonstrate your friendly and careful attitude to your well-known clients.

The SMS Marketing Strategies For E-commerce

Texting is an essential part of our life. We always tap something or read a new message on the move or outside, at home or the office. This communication method keeps its popularity regardless of gender, age, or field of occupation. SMS notifications are everywhere.

However, chatting is not just a digital conversation. Indeed, SMS exchange is a tool for B2C relations. This simple principle is a crucial digital marketing pillar for successful e-commerce business development.

SMS, Push messages, or notifications via WhatsApp, Viber, Facebook, WeChat, Telegram, etc., are valuable sources that help e-commerce merchants to know their clients better and more comprehensively. All these communication media push the IT developers and business strategy designers to elaborate e-commerce personalization solutions using SMS marketing strategies:

  • To raise the client’s interest;
  • To keep in touch with your clients 24/7;
  • To receive the appropriate feedback for the product or service improvement.

So, the productive SMS promotion campaigns and marketing instruments are budgetary and staff-specialized tasks you need to do for your e-commerce retail or wholesale stores. Luckily, the IT corporations have taken care of your problems and offer pretty high-performing and easily-maintained platforms to optimize and manage your SMS service for increasing e-commerce sales. The only thing you should do is to find the best platform which meets your expectations and requirements.

What Is SMS Marketing In The E-commerce World?

What Is SMS Marketing In The E-commerce World?

We used to associate SMS with a convenient method for communication purposes. However, it does not mean that businesses should neglect this instrument to remind their clients about the appropriate products or services. The e-commerce world names such communication approaches as A2P or application-to-person. Technical clarification refers to the kind of digital messages the software or API sends to a particular group of people.

According to the researchers, 80 to 90% of ordinary customers open their notifications during the first 15 minutes. However, an opened message does not mean the customer reacts to it. To impact the customer purchase behavior, an e-commerce business should elaborate a comprehensive long-term advertising strategy, which comprises various instruments to boost sales.

One of such instruments is the SMS marketing strategy dedicated to:

  • Increase the interest for future cooperation with random clients;
  • Establish reliable commercial ties with permanent clients, including available product notification, special discount offers, and possible supplementary or accompanying goods;
  • Receive independent feedback for your clients for improvement of your commercial activities.

During the pandemic, online sales have become more popular than ever before. The US market forecast predicts the A2P growth of up to 75.8 billion USD by 2025. That means a stunning SMS effect on e-commerce development. Furthermore, the indicated figure could be higher due to several triggers:

  • World population keeps growing;
  • The mobile industry will always follow human needs and tastes;
  • Online shopping saves time and physical resources;
  • The SMS service option is an excellent sample of effective personalization for e-commerce businesses, mainly when you use various post-shopping or post-servicing rating questionnaires. 

In any case, the e-commerce merchant should know the helpful messaging solutions, the secrets to influence the purchaser’s cognitive motivation to buy a new product, and the agents capable of maintaining the SMS marketing strategy.

Effective SMS Marketing Solutions For Profitable E-commerce Business

Effective SMS Marketing Solutions For Profitable E-commerce Business

Each SMS marketing strategy should foresee the primary concepts for the purchase stimulation and information collection about the customer preferences and their opinions.

Landing page optimization. We all use smartphones and other mobile devices for shopping purposes. In this case, a mobile-oriented website is a must-have in any e-commerce business. The explanation is pretty simple. On average, people make their purchases via phones or tablets. So, they justify their choices based on usability, front-end features, and well-prepared content focused on their personalities. Due to that, the landing page could be classified as messaging to the virtual customer to offer them a new product or service, recommend the monthly or annual subscription, or open the other page with a complete inventory of available supplies.

  • Synchronization with messengers, social media, and searching tools. Synchronization has many benefits for both sides of commercial Internet relations. An SMS or notification sent via the most-used messengers is a source of information and business-to-clients interactions for a stable e-commerce store development. A business could collect valuable analytical data and notify its clients about any change. At the same time, clients could evaluate the personalization advantages provided by the particular software platform. 
  • Business introduction. This classical marketing practice is frequently associated with email distribution. However, an SMS marketing policy using the business introduction tools is an effective mechanism for the mobilization of e-commerce sales. The introduction process consists of a range of short and alluring notifications sent once you have subscribed. If you sell make-up items, crafted goods, or specialized IT services and plan to use SMS for advertising purposes, special offers, or events, you need to notify your potential clients about probable purchase-stimulating ads beforehand. Transparency and openness will build reliable and long-standing relations between a business and its customers.
  • Notifications about product availability. The typical situation is when we are looking for a new T-shirt, plate, or shampoo, but in the end, it is not available for delivery. Luckily, the SMS service can be an alarm call notifying clients to keep calm and wait for their goods, and for e-commerce merchants to keep their customers interested in their unique business supplies. For business, this marketing option is a test of trust and openness for the clients.
  • Post-purchase communication. This is the wisest strategic marketing solution because it helps to investigate the satisfaction rate and predict the analogical reactions from the entire target group. The findings resulting from the low-pressure and general questions will emphasize the gaps and weaknesses of your e-commerce business activities so you’ll be able to remove them in the future.

SMS Marketing Secrets For Successful E-commerce

SMS Marketing Secrets For Successful E-commerce

The global e-commerce universe depends on the effective SMS marketing policy, which stands on three pillars for successful merchandise intervention. So, if you want your messages or notifications to catch the attention of your potential or current client, you need to balance these clues for fruitful marketing pillars:

  • Content. The correct, well-compiled, and engaging text should contain minimum but valuable information. This fundamental element determines the curiosity rate of the potential customers ready to purchase in the future. The well-chosen phrases and words will provide the necessary information which improves the current state of business activities and indicate the existing problems missed by the staff. The perfect SMS content could facilitate your marketing policy and investigation for sophisticated and correct e-commerce store sales.
  • Personal address. When you use a name or special reference to your client when communicating virtually and offer them the products they desire, it is a kind of well-organized personalization method elaborated by a separate marketing unit or included into a package of the particular scaling platform services. SMS with individual offers compiled in easy-to-understand language enhances the e-commerce store value among their clients and competitors.
  • Suitable time. To reduce the adverse reactions caused by your advertising campaigns, you need to select the most convenient time for your target audience. As such, you need to learn all habits, spheres of occupation, and preferable channels. The received knowledge and detailed analytics will forecast the best moment when your products are acceptable to the clients.

Popular SMS Service Supported Platforms For E-commerce Scaling

The SMS service plays a vital role in the e-commerce business operation. The promotion-content messages, advertising campaigns, or feedback assessment are well processed. All these help to track customer reaction whether they are satisfied by the products or services or not. Due to that, the owners of the Internet merchandise websites should hire specialized developers and engineers or integrate the ready-made solutions within the comprehensive platforms.

These platforms are products of the following famous software producers with the proven marketing-supported reputation:

  • Shopify. One of the leading e-commerce-supported platforms with various apps for sales-boosting is Shopify. This service has many products for constant updating and improving your e-commerce business. It also offers specialized SMS Marketing Automation, which opens many advantages for successful e-commerce A2P activities.
  • Netsuite SuiteCommerce. This progressive clouding software platform opens many opportunities for B2B and B2C options. Its MessageMedia supports omnichannel management and saves time and money when using SMS technologies instead of calling.

Magento. The other MessageMedia user is Magento, which is used to be called Shopify’s alternative for the large-in-size corporations with millions of orders per month. So, they absolutely need to adhere to the SMS-embedded marketing approach for stable e-commerce growth.

FAQ

Is SMS marketing digital marketing?

SMS marketing is a method to distribute short messages via various mobile tools to increase the customer’s interest and positive attitudes to the particular online store or service provider. It is also an excellent example of the win-win personalization strategy.

What is SMS marketing?

SMS marketing is a part of the strategic policy for stable e-commerce business development based on A2P principles and oriented to boost sales. Notifications compiled understandably provide the entire picture of the potential client and improve the particular store’s shipping and order processing tools used by the specific store.

Is SMS marketing illegal?

To do large-scale distribution via mobile gadgets is a legal action. However, the business owner needs to include personal data security options to avoid any legal problems in the future. So, the database storage keeping phone numbers or email details should be secured.

What are the types of SMS marketing?

SMS marketing policy diversifies several types which have their particular purpose. For instance, various promotional advertisements, discount coupons, feedback questionnaires, personal offers, etc.

When should I use SMS marketing?

SMS marketing campaigns are activities launched at the initial stage of the B2C relations and after the landing page subscription. They should follow the clients at each purchase step and remind them about the business’s unique offers only for the particular purchasers.

Shopify Apps That Automate Your Marketing And Increase Sales

Creating traffic is easy. Converting that traffic into sales is a challenge. To efficiently manage your store marketing you should have the time to accomplish e-commerce store owners’ day-to-day tasks such as creating advertising campaigns, analyzing data, crunching numbers, implementing informed decisions.

But what if you could automate these profitable yet overlooked tasks? It’s not a secret that all the big Shopify players know that using automated marketing solutions, is the only way to leverage your store’s success; to reach more customers and boost store performance. So we gathered for you Shopify apps that can automate your e-commerce store marketing and scale your business.

AdScale: 100% Automated Advertising for Google & Facebook

AdScale: 100% Automated Advertising for Google & Facebook

First up is AdScale – an automated advertising platform that is built to drive more sales within any adverting budget. This app will sync and automate your work across just about every advertising channel you can hope for. By using one easy-to-use platform, users can quickly create, manage, and optimize ads, but then still make it to lunch on time.

If that wasn’t enough, AdScale uses its AI to analyze and optimize your store data against thousands of similar stores. That means you’ll be able to create and automate budget-friendly and highly impactful advertising campaigns that actually convert.

OmniSend: Email Marketing Automation

OmniSend: Email Marketing Automation

Have you considered automating your customer emailing? This is the best way to maintain consistent contact with potential and returning customers. OmniSend offers a fully automated email solution to stay connected with your audience. It features customizable email templates for welcoming customers, abandoned cart recovery, post-purchase communication, and more. Use OmniSend to reactivate customers at every step of the sales funnel without using too much of your valuable time.

LimeSpot: AI Upsell & Cross-Sell Personalizer

LimeSpot: AI Upsell & Cross-Sell Personalizer

Want to sell more with each customer visit? Well, that’s what LimeSpot AI’s does for you. LimeSpot is an e-commerce Conversion AI. This powerful platform recommends products based on your clients’ searches and purchase history. By personalizing the shopping experience with automation, LimeSpot helps increase revenue by 28% on average. Automatically customize how your customers see your products, easily suggest products that sell well together, and promote add-on opportunities that will increase overall store earnings

Rise.ai: Branded Currency Solution

Rise.ai: Branded Currency Solution

Rise.ai is an automated branded currency solution for gift cards, rewards, store credit, and incentive programs. They’ll create your very own in-store currency proven to return more customers known to convert to your store while increasing their average spend per visit. As Shopify’s #1 Gift Card App, they have proven that their system effectively automates the pairing of behavioral triggers with holidays, and other calendar-based personal events to create a comprehensive rewards system. Simply put, this app is a must-have for building customer buy-in and brand awareness.

Fera: Social Proof

Fera: Social Proof

Fera is your one-stop shop for improving Social Proof, an essential trust-building principle for driving conversions. They’ve made it their business to develop tools to make your cold-traffic warm-up to hitting that oh-so-important “Buy Now” button. With over 10,000 e-commerce stores and $1 billion dollars of merchant revenue influenced by Fera, it’s hard to argue their effectiveness!

You’ll create a more inclusive shopping experience that guides your customers to the content they are most likely to want. That’s right! All your customer movements will be tracked in real-time, providing you with the details you need to further optimize your customer journey. A real must-have for improving conversion rates!

Get Automated!

It’s time to stop doing it all yourself and let a computer do the heavy lifting! As more stores become automated, and the market becomes more data-driven, there is no time like the present to invest in your store’s future. And hey, maybe make it home on time, knowing your store is in the right hands.

Here at AdScale, we have created a platform that allows you to customize and then automate processes for cross channel and platform advertising, synchronization, as well as bid and budget automatons. The marketplace is changing, and, by using AI, you’ll know you won’t be left behind.

Automate your paid marketing campaigns  START NOW!

How To Use Your E-commerce Store Data To Build Highly Targeted Audiences

Like most e-commerce stores, your advertising today probably relies on third-party data from Google & Facebook tracking pixels to create targeted ads for your products. The problem is that with the new Facebook pixel update that significantly limits your ability to track users, it is time to look beyond third-party data.
If you haven’t already, now is the time to start collecting first-party data to build your own custom audiences and find alternative ways to target customers.

What Are First-party Data Audiences?

First-party data audiences are audiences you create based on data that you collect from your own store. Essentially, these are audiences that are built without help from the Facebook pixel or any third-party cookies. Using your store’s data, including behavioral data, purchase data, and more, you can build audiences based on users who:

  • buy a certain type of product
  • make regular purchases
  • are based in a particular location
  • have certain interests
  • interact with your site in a specific way

You can then target these audiences with greater accuracy by using a range of marketing techniques.
AdScale Audiences List

How To Use First-party Data Audiences

AdScale Advertising Plan

Once you have collected first-party data, you can use it in several ways to create more personalized experiences for your users. For example, you could create an audience based on those users who are interested in a specific type of product in your store, then target them with ads on Facebook or Google.
You could send highly personalized e-mail and SMS campaigns featuring specific products and discounts that they have a high possibility of being interested in. Or you could create personalized content based on their specific interests to use in your marketing campaigns.

Benefits Of Using First-party Data Audiences

Using first-party data audiences has several advantages for your e-commerce business:

  • It’s free—You can collect first-party data for free and use it to deliver personalized experiences over and over again without having to pay for it.
  • Create customized messaging—You will know exactly what your customers want, meaning you can target them with the right message at the right time according to their stage in the customer journey.
  • Highly accurate—First-party data is detailed, precise, and up-to-date, so you can use it to target your customers and predict purchasing behavior with confidence.
  • It’s yours—You are never dependent on third-party data so you don’t have to rely on any other sources.

How To Generate Audiences From Your Data

Hopefully, you can see the power of first-party data for your e-commerce business. But how should you actually generate audiences based on your own data? Manually generating audiences is tedious and involves analyzing and segmenting each audience. It’s not a dynamic process, and the audience is only correct at the specific time of the analysis rather than being updated when new data is collected after generating the audience.
AdScale is here to help. We do all the hard work for you by dynamically generating audiences based on your own set of rules. You can then use the audiences in your own advertising campaigns using AdScale to create personalized, highly targeted campaigns that generate more conversions and sales.

How To Protect Against The Expected Cut Of 60% In Facebook Ads Revenue

We know the latest limitations of Facebook pixel probably made you feel uncomfortable due to the expected reduction in advertising performance.
According to Facebook: “The recent ad tracking changes will have a devastating impact on small businesses. The average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”

The good news is that e-commerce merchants can limit the impact of the cut and turn the threat into a real opportunity.

In this video, you’ll learn:

  1. The changes made by Facebook and their impact on our advertising.
  2. How can you use the power of your store data in advertising to protect and grow your sales.
  3. How you can turn the crisis into an opportunity and boost your ad revenue using AdScale.

Why Repurchase Frequency Is The Most Important Metric Of Your Online Store

Having repeat customers is always a good thing for e-commerce stores. The more repeat customers you have, the more their Average Order Value (AOV) increases, and the more you can reduce your advertising costs and optimize your Return On Ad Spend (ROAS).

But how often they return is also important, and this is where the Repurchase Frequency metric becomes so crucial. Here we look at what this is, why it matters so much, and how to improve it in your store.

What Is Repurchase Frequency?

Repurchase frequency is the average time in days between two or more orders made by a specific customer. Essentially: how often they return to your store to make purchases. For example, a customer may return every 30 days, 60 days, or once a year.

This is not to be confused with the repurchase rate, which refers to the average percentage of customers that make another purchase within a set period of time. For example, if 100 customers make their first order in a given month and 15 of them return to make a second order within a period of 30 days, the repurchase rate for 30 days would be 15%. You could also have a repurchase rate for 60 days, 90 days, or more.

Why Repurchase Frequency Matters

The reason why repurchase frequency matters is simple: the better the repurchase frequency, the more orders your store will receive in a set period of time. If the average repurchase frequency is 120 days, that means the average customer makes 3 purchases a year. If you reduce it to 90 days, this translates into 4 purchases a year, increasing orders by 25%.

How Does Repurchase Frequency Affect Your Store’s Performance?

When the repurchase frequency is improved (the time between purchases is reduced), your customers are making more purchases over a given time period. This means:

  • AOV increases – statistics show that customer AOV increases with each purchase made.
  • Customer Lifetime Value (CLV) increases – the amount each customer contributes over their lifetime at the store increases.
  • Advertising costs go down – it’s five times cheaper to convert repeat customers compared to bringing in new ones.
Orders Analysis Example

How To Improve Your Store’s Repurchase Frequency

First, you need to work out what your store’s repurchase frequency is, which involves analyzing your store’s data. Once you know what it is, you can set a goal for what you want the average repurchase frequency to be, which will depend on your store and the products you sell. To improve your repurchase frequency:

  • Target customers with advertising. For example, if customers buy once then disappear or only return after a few months, reach out to them with ads before they slip away.
  • If you sell consumable products, target your customers with ads at the moment when they are thinking about replacing their product.
  • Set up a subscription option for certain products and provide your customers with a discount when they subscribe.
  • Target existing customers with unique benefits and discounts based on their purchase history to encourage them to return.
  • Create a Rewards Program. Encourage customers to return more frequently by earning points with each purchase that they can redeem for discounts.
  • Use a Returning Customer Flow to provide customers with discounts when they make a follow-up purchase, or set up a VIP Flow to welcome them to your VIP club once they have spent a certain amount in the store.

Conclusion

While there are many ways to improve your repurchase frequency, the trouble often comes down to analyzing your store data effectively. Doing this manually can be a difficult process—not to mention tedious.

That’s where AdScale comes in. AdScale automatically analyzes your store data and provides you with detailed insights as well as recommendations like a ready-to-use advertising plan. This will make improving your repurchase frequency a lot quicker and easier, leading to faster and better results for your store.

Using Store Data To Increase Your Repeat Customer Rates & Boost Revenue

Attracting new customers to your business costs around five times more than retaining existing ones. Encouraging repeat customers is a cost-effective way to grow your business and it provides a healthy revenue stream. In fact, the average e-commerce store’s repeat customer rate is 19% and generates 41% of the total revenue. Plus, studies suggest that a repeat customer’s average order value (AOV) increases every time they make a purchase.

In our cutthroat digital age, customer loyalty will empower your business to thrive, niche or sector aside. Here we’re going to explore how using your store data can help you improve your repeat customer rates and boost your revenue over time.

How Store Data Can Help You Increase Your Repeat Customers

Taking a data-driven approach to increasing your repeat customer rates is effective as it will offer you a wealth of concrete insights into your performance as well as the behaviors of your existing customers. Here are some of the key ways that store data can help you earn more repeat customers:

Overall Performance

You can use your store data to measure your repeat customer rate and compare it to the industry average. If your repeat customer rates fall below the industry average, you will be able to take targeted actions to encourage loyalty.

AdScale Customer Performance

Trends & Opportunities

Analyzing your store’s data will allow you to identify potential weaknesses in your processes or service offerings while identifying emerging trends and opportunities you can leverage to your advantage.

Trends & opportunities

Product Personalization

Product personalization

By gaining an insight into the products that your repeat customers purchase more frequently, you can make personalization recommendations that are likely to result in a sale. And, by offering a personal approach to your communications, you will increase customer loyalty (which will result in even more repeat sales).

Campaign Messaging

If you use your store data to identify your top customers and what they value most, you can develop targeted campaigns with content, messaging, and offers tailored to their exact needs.

Campaign messaging

Actionable Ways To Increase Your Repeat Customer Rates

To boost your repeat customer rates, you should use your data to transform insight into action. These are the metrics you should work with:

  • Average Order Value (AOV)
  • Repeat customer rate
  • Repurchase rate

By tracking these essential e-commerce store metrics, you will gain a balanced overview of how your repeat customers are interacting with your site and spending their money. Once you’ve gathered your consumer insights, you can roll out targeted strategies including:

  • Personalized product recommendations
  • Tailored content that fits to their current stage in the customer journey
  • Exclusive deals and discounts to attract them back to your store.

Using AdScale To Increase Repeat Customers With Store Data

“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing”.— John Russell

Repeat customers are essential to the ongoing success of your business. But, as invaluable a pursuit as it is, analyzing your store data regularly is a very time-consuming process. To help you get the most from your store data and create targeted strategies to help you increase your repeat customer rates, AdScale’s cutting-edge Advertising platform will analyze your store’s most valuable data automatically, delivering insights that will help you increase customer loyalty across the board.

איך שימוש נכון בסגמנטים של לקוחות יכול להקפיץ את מכירות האיקומרס שלכם

 

העדכונים האחרונים של iOS 14 מציבים אתגר רציני לחנויות איקומרס אשר מנסות להגביר את החשיפה שלהם דרך פלטפורמות הפרסום. שינויי הפיקסל בפייסבוק לאור עדכונים אלו יצרו מגבלות משמעותיות בניטור ומיקוד קהלים, מה שפוגע ישירות בבעלי חנויות האיקומרס המנסים לפרסם מוצרים לקהל היעד הרלוונטי. לפי פייסבוק, עסקים קטנים ובינוניים יכולים לספוג ירידה של עד 60% במכירות מפרסום לאור שינויים אלו.

אבל לפני שאתם מתחילים לתלוש שערות, ישנה דרך להפוך את המשבר הזה להזדמנות. באמצעות שימוש חכם בדאטה הקיים של החנות שלכם ניתן ליצור סגמנטים של לקוחות שבהם אתם יכולים להשתמש כדי ליצור קמפיינים עם קהל ממוקד ורלוונטי, שלא רק ימנעו את הירידה הצפויה, אלא יעלו לכם את המכירות יותר מבעבר.

מה הם סגמנטים של לקוחות?

סגמנטים של לקוחות אלו הם קבוצות לקוחות אשר מאוגדות על בסיס מאפיינים דומים בהתנהגות הצרכנית שלהם. לדוגמה, סגמנט לקוחות חוזרים (Repeat Customers) מאגד לתוכו את כל הלקוחות בחנות שלכם שקנו יותר מפעם אחת. סגמנט High AOV מאגד לתוכו את קבוצת הלקוחות שההזמנה הממוצעת שלהם גבוהה יותר מהממוצע של כל ההזמנות בחנות, וכן הלאה…

מה אפשר להשיג על ידי שימוש בסגמנטים של לקוחות?

1. מסרים ממוקדים ומותאמים אישית

באמצעות שימוש סגמנטים של לקוחות, ניתן ליצור מודעות עם מסרים ממוקדים ומותאמים ללקוח בהתאם להעדפותיו, התנהגותו או השלב בו הוא נמצא בתהליך הרכישה. לדוגמה, נוכל ליצור קמפיין פרסום לסגמנט Lost Customers (לקוחות שרכשו בפעם האחרונה לפני הרבה זמן) ולכתוב להם מודעות מותאמות לשלב בו הם נמצאים.

Lost Customers

2. ללמוד מה החוזקות והחולשות של החנות שלכם

על יד שימוש בסגמנטים של לקוחות, אתם יכולים להפיק ידע רב על ביצועי החנות שלכם באמצעות תובנות עסקיות ומדדים שלא היו זמינים לכם. זה יעזור לכם לגלות איפה החוזקות של החנות שלכם, איפה החולשות שלה, ומה ניתן לעשות בכדי לשפר אותם. לדוגמה, באמצעות סגמנטים של לקוחות ניתן לראות לראות שאחוז הלקוחות החוזרים עומד על 13% בלבד, אבל מייצר 43% מהכנסות החנות. נתון זה מאפשר לנו להבין שהגדלת אחוז הלקוחות החוזרים ולו בקצת, יגדיל לנו משמעותית את הכנסות החנות.

Repeat Customers

3. יצירת רשימות לקוחות לקמפייני פרסום בגוגל ופייסבוק

באמצעות סגמנטים של לקוחות, תוכלו ליצור רשימות לקוחות (Customer Lists) שבהם תוכלו להשתמש בקמפייני הפרסום שלכם לטרגט קהלי רימרקטינג או קהלים חדשים שעוד לא נחשפו למוצרים שלכם בעבר (באמצעות יצירת קהלי Lookalike). באמצעות שימוש בסמגנטי הלקוחות לטרגט רשימות, תוכלו להסתמך פחות ופחות על המידע הקיים בפיקסל של פייסבוק ויותר להסתמך על הדאטה של החנות שלכם. כך, תיצרו לכם הזדמנויות להרצת קמפייני פרסום סופר ממוקדים אשר לא תלויים בפיקסל ויכולים להגדיל לכם את ההכנסות בחנות.

Audiences

4. הרצת קמפייני פרסום סופר ממוקדים

אחד היתרונות המשמעותיים בשימוש סגמנטים של לקוחות, הוא היכולת לטרגט את קמפייני הפרסום שלך בצורה מאוד ממוקדת וכך להתאים את הפרסום לטיפול ספציפי במה שיגדיל לכם את ההכנסות. לדוגמה, אם זיהיתם שאחת החולשות שלכם היא שתדירות הקנייה של הלקוחות שלכם היא נמוכה מדי, אז אתם יכולים להריץ קמפיין שמטרגט רשימת לקוחות עם תדירות קנייה נמוכה, למצוא את הזמן האופטימלי להתחיל לפרסם להם לאחר הקנייה האחרונה שלהם, ולהציע להם מוצרים שנקנים בתדירות גבוהה.

Repurchase Frequency

סיכום

שימוש בסגמנטים של לקוחות יכול להוות יתרון משמעותי בקמפייני הפרסום שלכם ומקפצה להגדלת ההכנסות בחנות. אולם, ניתוח ויצירת הסגמנטים הינה משימה מורכבת שיכולה לקחת זמן רב ודורשת ידע אנליטי וטכני כאחד. בנוסף לכך, יצירת סגמנטים בצורה ידנית נותנת לכם תמונה לאותה נקודת זמן בה הם נוצרו, שכנראה לא תהיה רלוונטית בשלב מאוחר יותר.


כאן אנחנו נכנסים לעזרה. מערכת AdScale מייצרת עבורכם בצורה אוטומטית סגמנטים של לקוחות שבהם תוכלו להשתמש לבניית קהלי CUSTOM וקהלי LOOKALIKE, תוך כדי שהיא מעדכנת בצורה דינמית את הקהלים. באמצעות AdScale תוכלו לנתח את ביצועי החנות שלכם, ליצור קמפייני פרסום עם קהלים ממוקדים, ליצור מודעות בכל פלטפורמות הפרסום בצורה קלה, ולהנות מאופטימיזיה 24/7 של הקמפיינים באמצעות טכנולוגיית AI.


רוצים לשמוע עוד על AdScale ? ליחצו כאן וניצור אתכם קשר בהקדם

How Using Customer Segments Can Boost Your Store’s Revenue

Apple’s recent iOS 14 update presents real challenges for e-commerce businesses looking to connect with new customers and expand their commercial reach. Facebook’s proposed changes are based on activities that either hinder or prevent e-commerce store owners from tracking consumer behavior or collecting important data.

According to Facebook:
“The average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”

That’s a pretty devastating loss. This jarring shift in policy does raise concern—but there’s a way to turn this crisis into an opportunity. Using your store’s data insights, you can use customer segments to develop targeted marketing plans that will drive more revenue to your business. And, we’re going all about it. Let’s go.

What Are Customer Segments?

Customer segments are different groups of your customer base categorized according to demographics, preferences, or characteristics based on your store’s data. You could, for example, segment your audience based on whether they are repeat customers or customers with a high average order value (AOV). You can also segment customers based on age, location, occupation, or even personal interests.

What Are The Benefits Of Customer Segments?

Now that you understand the concept of customer segments, let’s look at the benefits.

Creating targeted messaging

Lost Customers

By segmenting your customers, you can create campaigns or brand messaging that engage and inspire specific members of your audience. 88% of US marketing leaders reported measurable marketing campaign improvements by personalizing their messaging. Consumers expect brands to offer genuine personal value in the digital age—and customer segments are an effective way to do just that.

Learn your strengths & weaknesses

customer KPI

By segmenting your customers using your store’s data, you will gain a wealth of insight into your business’s core strengths and weaknesses. You might, for instance, find that your repeat customers make up just 13% of your overall audience, but generate 43% percent of the revenue. In this case, you can build on your existing messaging to continue driving revenue from your repeat customers while creating a tailored campaign that appeals to a segment of your audience that generates the least income.

Developing ready-made Facebook & Google audiences

Customer segments will also empower you to create ready-made audiences for your Facebook and Google advertising campaigns. Using your store’s data to create effective customer segments, you will need to rely on Facebook Pixel insights far less. Doing so will give you the tools and independence to create powerful targeted marketing campaigns consistently, boosting your store’s revenue in the process.

Developing ready-made Facebook & Google audiences

Create dedicated and highly targeted marketing campaigns

Repurchase Frequency

Another significant benefit to the use of Customer Segments is targeting your marketing and advertising audiences more accurately. For example, if you want to increase the frequency of purchases by repeat customers, you can target customers with low repurchase frequency and offer them products that are purchased more frequently.

Moreover, you can retrieve lost customers (who didn’t make any purchase recently) and target them to increase your repeat customers’ revenue.

Conclusion

While customer segmentation is a powerful means of growing your audience and boosting your store’s revenue, it can prove time-consuming. Segmenting your customers effectively also requires advanced technology as well as analytical skills. Manually creating customer segments also requires continual updates to ensure your insights remain relevant and yield consistent results.

But, there is a solution. AdScale enables you to generate custom-made as well as ‘lookalike’ audiences based on your customer segments while syncing and updating them dynamically. Not only will this save you untold amounts of time on Facebook Pixel, but our accessible platform will help you drive increased revenue to your store on a regular basis. A win-win.

To find out more about who we are and what we do, get in touch. We’ll be happy to answer any of your questions.

How To Fix For Google Merchant Center Misrepresentation Issues

For e-commerce businesses looking to connect with an engaged audience, Google Merchant Center is a powerful platform. Using Google Merchant Center to your advantage will increase your chances of ranking well for Google Shopping search results.

But, while Google Merchant (MC) Center does offer a wealth of business-boosting benefits including enhanced search visibility and better brand awareness, sometimes getting ‘approved’ on the platform can prove tricky. This is usually due to ‘misrepresentation’ issues—content that the platform believes is either untrustworthy or in violation of its terms. Here we look at these common Google Merchant Center misrepresentation issues and how to help you overcome and potential roadblocks and enjoy all of the platform’s business-boosting perks.

Understanding Common Google MC Misrepresentation Issues

Getting Google MC to account approval isn’t a quick easy process. If Google believes there are any applicant discrepancies, informational gaps, or platform violations, you will have to solve them before gaining approval. Understanding common Google MC account issues will help you to solve them swiftly. Here are the main reasons you could get denied account approval.

Missing Contact Information

Google doesn’t approve accounts with missing contact information. If your store is missing a shipping policy or returns section or you haven’t supplied a valid e-mail address, phone number, and business address, you will need to address this before applying.

Checkout Security

You will not get Google MC account approval if your online checkout is deemed unsafe. To solve this issue, you must create a valid consumer checkout process protected by an SSL certificate.

Misleading Product Information

Google is committed to making sure that the information consumers find through the search engine is honest, valuable, and up to date. If your products are seen as misleading or inaccurate in any way, your application will be unsuccessful. Here are the primary reasons for ‘misleading product information’:

  • Missing inventory
  • Outdated product pricing
  • Incorrect product URLs
  • Product descriptions that are considered misleading or contain banned keywords

In addition to banned keywords, if your product copy is seen as potentially misleading, you will need to update it to gain approval. For instance, you should avoid using phrases along the lines of  ‘Boosts the immune system’ or ‘Extreme weight loss. It’s also important to note that you should never claim that your business is ‘certified’ or ‘accredited’ if it’s not.

Using Google MC: a quicker, better way…

Pinpointing and rectifying Google MC misrepresentation issues takes time as well as persistence—and can distract you from critical marketing and business development activities. While it is indeed possible to apply for a Google MC account and navigate any potential on your own, there is a better way (a time-effective solution): AdScale.

AdScale fully automates the creation and product synchronization with Google MC. Moreover, as a Google Premier Partner, they can work directly to solve Merchant Center issues.